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Using SurveyMonkey Audience, we surveyed over 600 consumers ask them questions on a variety of topics like media habits, shopping preferences, spending habits. We intend to run this study on a monthly basis to observe trends over time and help provide our customers with example content and questions.
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Audience Monthly Tracking Study
June 2012
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Audience monthly tracking study
The SurveyMonkey Audience tracking study provides customers with
helpful data and great question examples for their own future projects
In future months, we plan to show trended data on each topic
The topics we address are:
– Netflix subscriber trends
– Online music
– Social media
– Online video gaming
– Mobile application usage
– Grocery shopping trends
– Casual restaurant dining
– Fast food dining
– Online restaurant reservations & food delivery
– Amazon shopping trends
– Department store shopping
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Project summary
We surveyed 617 consumers to gain feedback and insights
on a variety of media, leisure, shopping and other topics
We sought respondents from across the US; below is a map
from Audience showing our respondent locations
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Project detail report from Audience
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Netflix trends
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Cancellation likelihood
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Cancellation reasons
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Online music
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Online music preferences
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Social networking
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Social networking posting activity
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Social networking viewing activity
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Online video gaming
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Online video gaming
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Mobile application usage
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Mobile applications used per week
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Mobile applications used per week
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Grocery shopping trends
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Top grocery stores
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Top primary grocery stores
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Grocery store spending
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Casual restaurant dining
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Top casual dining restaurants
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Fast food dining
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Top fast food restaurants
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Online restaurant reservations &
food delivery
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Online restaurant reservations
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Online food delivery or takeout trends
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Amazon shopping trends
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Amazon spending
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Department store shopping
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Top department stores
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Appendix
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Our tracking study
We have a full data set that can be exported in full, or
filtered on major demographics
To learn more about any of the topics in this study, or to
subscribe to updates to this tracking study, please email
Our website can be found at
audience.surveymonkey.com
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