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SurveyMonkey Audience: an on-demand group of over a million survey respondents to take your surveys. Audience allows customers to target respondents on a wide variety of demographic and behavioral traits to get fast, high quality, cost effective data.
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Questions or want to learn more? Call 800-310-6838 or email [email protected] 1
Reference Book
47, SINGLEDIVORCEDBUSINESS OWNERVANCOUVER, BC
28, SINGLENO CHILDRENNURSESPRINGFIELD, IL
29, SINGLELOVES TO SURFASPIRING ACTORHOLLYWOOD, CA
50, MARRIED3 CHILDRENPROFESSORATLANTA, GA23, SINGLE
LIKES DOGSBARTENDERDALLAS, TX
32, MARRIED2 CHILDRENTEACHERAKRON, OH
Questions or want to learn more? Call 800-310-6838 or email [email protected] 2
SurveyMonkey Audience: An Introduction ............
Member Attributes by Country .................................
United States ....................................................................
Demographics ..............................................................
Business and Industry ................................................
Financial Services ........................................................
Food, Beverage and Dining .....................................
Health and Medical .....................................................
Home and Vehicles .....................................................
Internet and Technology...........................................
Lifestyle and Activities ..............................................
Products and Purchases ...........................................
Canada ................................................................................
Demographics ..............................................................
Attributes .......................................................................
United Kingdom ..............................................................
Demographics ..............................................................
Attributes .......................................................................
France ..................................................................................
Australia ..............................................................................
About Us ............................................................................
Contact Information .......................................................
36778910111213141518181920202222232425
Table of Contents
Questions or want to learn more? Call 800-310-6838 or email [email protected] 3
SURVEYMONKEY AUDIENCE REFERENCE BOOKMake better decisions by reaching millions of people ready to take your surveys.
Not just 3 million people. 3 million of the highest-quality respondents.SurveyMonkey Audience makes it easy to reach your target audience. You don’t just pay for a list of random people. We lead the
industry in offering a preselected group of people deeply profiled against hundreds of demographic, lifestyle, occupational and
geographic attributes.
SurveyMonkey Audience lives within SurveyMonkey, the world’s most popular and trusted survey solution. And our industry-leading
validation tools and policies ensure that your respondents and data are authentic.
42, MARRIEDMOTHER OF 2
SOCIAL WORKERBOSTON, MA
SurveyMonkey Audience members are: • Real. Our innovative processes ensure respondents are
who they say they are—and where they say they are.
• Unique. Using digital fingerprinting, we make sure that
no respondent completes a survey more than once.
Questions or want to learn more? Call 800-310-6838 or email [email protected] 4
Did you know?Our research shows that
your risk of bad information can double if just 30% of your
respondents are false.
Questions or want to learn more? Call 800-310-6838 or email [email protected] 5
SURVEYMONKEY AUDIENCE: THE RIGHT SOLUTION FOR EVERY PROJECTNeed to gauge consumer interest in a new product idea? Want to gather data to build a stronger business case?
Whatever your project, SurveyMonkey Audience can help you get the insights you’re looking for.
Up the Ante: Creation, Programming and HostingGet even better results and make even better decisions with SurveyMonkey Audience’s custom survey programming, hosting and
design services. Our expertise in each of these fields gives you the competitive edge at a low cost.
Creation: Our onboarding team can help you turn your objectives into a great survey.
Programming: Let us program your survey—simple or complex. We can use advanced features like piping, skip logic and videos.
Hosting: We can help you manage data collection and analysis. You’ll see results in real time.
Here’s how we help some our customers:
• Create unique content
• Industry analysis
• Product and brand awareness
• Investment research
• Concept testing
• Pre and post-marketing event tests
• Loyalty program design studies
• Advertising effectiveness
• Brand comparison research
• Logo testing
Questions or want to learn more? Call 800-310-6838 or email [email protected] 6
TARGET ACROSS 500+ ATTRIBUTES—AFFORDABLYThis reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our
members are profiled across more than 500 attributes, giving you access to ultra-specific, low-incidence target groups.
Learn more at www.surveymonkey.com/audience
36, SINGLEHEALTHCARE
PROFESSIONALASHLAND, NC
MEMBER ATTRIBUTES BY COUNTRY
Questions or want to learn more? Call 800-310-6838 or email [email protected] 5
SURVEYMONKEY AUDIENCE: THE RIGHT SOLUTION FOR EVERY PROJECTNeed to gauge consumer interest in a new product idea? Want to gather data to build a stronger business case?
Whatever your project, SurveyMonkey Audience can help you get the insights you’re looking for.
Up the Ante: Creation, Programming and HostingGet even better results and make even better
decisions with SurveyMonkey Audience’s custom
survey programming, hosting and design services.
Our expertise in each of these fields gives you the
competitive edge at a low cost.
Creation: Our onboarding team can help you turn
your objectives into a great survey.
Programming: Let us program your survey—simple or
complex. We can use advanced features like piping,
skip logic and videos.
Hosting: We can help you manage data collection
and analysis. You’ll see results in real time.
Here’s how we help some our customers:
• Create unique content
• Industry analysis
• Product and brand awareness
• Investment research
• Concept testing
• Pre and post-marketing event tests
• Loyalty program design studies
• Advertising effectiveness
• Brand comparison research
• Logo testing
TARGET ACROSS 500+ ATTRIBUTES—AFFORDABLYThis reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our
members are profiled across more than 500 attributes, giving you access to ultra-specific, low-incidence target groups.
Learn more at www.surveymonkey.com/audience
47, SINGLEDIVORCEDBUSINESS OWNERVANCOUVER, BC
29, SINGLELOVES TO SURFASPIRING ACTORHOLLYWOOD, CA
28, SINGLENO CHILDRENNURSESPRINGFIELD, IL
50, MARRIED3 CHILDRENPROFESSORATLANTA, GA
23, SINGLELIKES DOGSBARTENDERDALLAS, TX
46, SINGLE2 CHILDRENANALYSTDETROIT, MI
Questions or want to learn more? Call 800-310-6838 or email [email protected] 6
MEMBER ATTRIBUTES BY COUNTRY
Questions or want to learn more? Call 800-310-6838 or email [email protected] 7
DEMOGRAPHICSSurveyMonkey Audience makes sure that you reach the people who
fit your target demographic profile.
Gender*
Age*
Children in Household*
Annual Household Income*
Female
52%
Male
48%
No children
66%
1 child or more
34%
$100K 20%
$75K-99.9K 12%
$50K-74.9K 18%
$35K-49.9K 14%
$<$35K 36%
18-24
13%25-34
17%35-44
17%45-54
19%55+
33%
Demographics Children in household
Children’s dates of birth
Date of birth
Education
Ethnicity
Expecting baby
Expecting baby due date
Geographic region
Hispanic
Hispanic acculturation level
Home ownership
Internet connection
Language
Marital status
Occupation
State
ZIP code
*2010 United States Census
United States
Questions or want to learn more? Call 800-310-6838 or email [email protected] 8
United States
*Members who profile on IT attributes have passed a rigorous industry screener to confirm that they truly work within IT or development.
Business and Occupation • Area of business responsibility
• Biotech
• Business travel
• Company annual revenue
• Company private/public
• Company type (e.g., government, Fortune 500)
• Employment status
• Healthcare administration
• Industry
• Level of involvement in making business decisions
• Number of employees
• Number of personal computers
• Number of servers
• Occupation title
• Profession/functional work area
• Small business ownership
Information Technology (IT) • Application architect
• Decision-maker outside IT department
• Developer
• Developer for commercial software
• Developer for custom software/hardware
• Developer in IT department, internal
• Developer in IT department, other industry
• Install/maintain hardware/software
• IT job function in IT department
• IT job function outside IT department
• Make recommendations, not decision-maker
• Technical writer
IT Roles* • Computer, IT and management
• Computer networking
• Database/data management
• Enterprise resource planning implementation
• Information systems, IT
• Software development
• Software quality assurance
• System security
• Technical client service specialist
• Telecommunications
• Web development
BUSINESS AND INDUSTRYReach people inside (or outside) the workforce, or those who
are in a specialized area of expertise.
Questions or want to learn more? Call 800-310-6838 or email [email protected] 9
FINANCIAL SERVICES Connect with people who fit the financial profile you’re looking for.
Find people based on how they save, spend and invest.
United States
Travis
PURCHASES ENERGY DRINKS REGULARLY
RENTS AN APARTMENT
COLLEGE GRADUATE
AGE 23
SINGLELIVES IN
CHICAGO, ILSUFFERS FROM
ASTHMA
Personal Financial Services • Credit card company
• Debit card company
• Household savings and investments
• American Express
• Bank of America
• Capital One
• Citibank
• Discover
• HSBC
Primary Bank • Bank of America (including Countrywide)
• BB&T
• Capital One Bank (including Chevy Chase)
• Citibank
• Citizens Bank (Royal Bank of Scotland)
• Comerica
• Credit Union (Any)
• Fifth Third
• HSBC
• Huntington
• JPMorgan Chase (including Washington Mutual)
• Keybank
• M&T Bank
• PNC (including National City)
• Regions
• Sovereign
• SunTrust Bank
• TD Bank (including Commerce)
• Union Bank
• U.S. Bank
• Wells Fargo (including Wachovia)
Questions or want to learn more? Call 800-310-6838 or email [email protected] 10
United States
Beverage Consumption and Purchases • Beer
• Champagne
• Cocktail mixers
• Coffee
• Distilled spirits
• Energy drinks
• Flavored beverages
• Gin
• Hard cider
• Hot cocoa
• Instant tea mixes
• Mixed drinks
• Rum
• Soy milk
• Tea
• Tequila
• Vitamin-enhanced waters
• Vodka
• Whiskey
• Wine
Food Purchases • Baby food/formula
• Bread/bagels
• Breakfast foods
• Cereal (including types)
• Coffee
• Energy and cereal bars
• Fresh baked goods
• Frozen baked goods
• Frozen fruit
• Frozen meals
• Organic foods
• Refrigerated or frozen foods
• Roasted meat
• Salsa
• Soy-based products
• Steak
• Yogurt
Restaurant Name • A&W
• Applebee’s
• Burger King
• Carl’s Jr.
• Chili’s
• Chipotle
• Dairy Queen
• Domino’s
• Hardee’s
• IHOP
• Jack in the Box
• KFC
• Long John Silver’s
• Macaroni Grill
• McDonald’s
• Olive Garden
• Outback Steakhouse
• Panda Express
• Pizza Hut
• Popeyes
• Quiznos
• Red Lobster
• Round Table Pizza
• SONIC
• Starbucks
• Subway
• Taco Bell
• TGI Friday’s
• Wendy’s
FOOD, BEVERAGE AND DININGCurious about people’s eating habits? Food preferences can reveal
a lot about someone’s health, culture and lifestyle.
Questions or want to learn more? Call 800-310-6838 or email [email protected] 11
United States
Diet and Exercise • Blood pressure monitor
• Calories
• Carbohydrates
• Diet restrictions
• Diet type (vegan, vegetarian, meat eater)
• Eat ethnic food
• Fat
• Frequency of exercise
• Health and exercise attitudes
• Meat
• Sodium
• Sugar
• Watch diet
Medical Ailments • Allergies
• Alzheimer’s disease
• Anxiety
• Arthritis (several types)
• Asthma
• Athlete’s foot
• Attention deficit disorder
• Baldness/hair loss
• Bipolar disorder
• Bladder ailments
• Cancer (several types)
• Chemotherapy
• Chronic back pain
• Cold sores
• Constipation/irregularity
• Depression
• Diabetes types 1 and 2
• Dialysis
• Eating disorders
• Female-associated ailments
• Food absorption problems
• Gingivitis/gum disease
• Hair loss
• Headaches
• Hearing loss
• Heartburn
• Heart disease or angina
• Hemophilia
• Hepatitis
• Herpes
• High blood pressure
• High cholesterol
• HIV/AIDS
• Impotence/erectile dysfunction
• Incontinence
• Irritable bowel syndrome
• Joint pain
• Leukemia
• Migraines
• Multiple sclerosis
• Obesity
• Obsessive-compulsive disorder
• Organ transplant
• Osteoporosis
• Physical handicap
• Prescription anticoagulant
• Psoriasis
• Restless leg syndrome
• Rosacea
• Seizures
• Shingles
• Sinusitis
• Sleep difficulty
• Ulcers
• Vision problems
• Yeast infections
Ailment Severity • Arthritis
• Osteoarthritis
• Psoriatic arthritis
• Rheumatoid arthritis
• Crohn’s disease
• Ulcerative colitis
• Psoriasis
HEALTH AND MEDICALReach people who have specific medical issues, or find people with
certain diet and exercise habits.
Questions or want to learn more? Call 800-310-6838 or email [email protected] 12
HOME AND VEHICLES From the urban apartment dweller to the suburban homeowner, we
profile our panel on everything from resident type to car, boat and
motorcycle ownership.
Home • Bathroom ventilation
• Central vacuum
• Home owners
• Lawn care
• Lawn fertilizer
• Outdoor grill
• Home renters
Vehicles • All-terrain vehicle ownership
• Auto DVD
• Auto (make, model, new/used, segment)
• Auto, number in household
• Auto, purchased/leased
• Auto, purchase intent (plan to acquire/model)
• Boat ownership
United States
• Motorcycle (make, model, new/used, segment)
• Motorcycle, number in household
• Motorcycle, purchased/leased
• Snowmobile ownership
David
DRIVES AMOTORCYCLE
OWNS AHOME
COLLEGE GRADUATE
AGE 38
MARRIEDLIVES IN
SAN FRANCISCO, CAFATHER OF 3
Questions or want to learn more? Call 800-310-6838 or email [email protected] 13
United States
Electronics and Media
• BlackBerry wireless device
• Cable TV
• CD player
• Cellular phone
• Computer type
• Digital cable
• Digital camera
* DVD player (portable, automobile)
* DVD/VCR combo player
* DVR (TiVo, other)
* Gaming console
* HDTV
* Home security system
* Home theater
* iPhone
* iPad
* LCD
* LED
* MP3 player
* Photo printer (types)
* Photo print frequency
* Plasma-screen TV
* Satellite dish
* Satellite radio
* Stand-alone DVD player
* Standard TV
* Video camera
* WiFi
INTERNET AND TECHNOLOGYFind out what people are doing online.
Learn about how, when, where and why people get connected.
Internet Access Locations • Business location
• Home
• Internet café
• Library
• School
Online Behavior • Browser
• Flash-enabled computer
• Hours per week
• Internet connection speed
• Online purchase frequency
• Online tenure
• Social networking
• Surf Internet frequency
• Wireless data function interest level
Computer • Computer memory • Processor speed • Operating systems
Questions or want to learn more? Call 800-310-6838 or email [email protected] 14
LIFESTYLE AND ACTIVITIES Everyone loves leisure time. It’s what we choose to do during this
time that sets us apart (or keeps us together). Learn about things like
organized activities and weekend entertainment.
Travel • Air travel - leisure/business
• Cruise - leisure/business
• Frequent-flyer member
• Hotel - leisure/business
• Hotel loyalty
• Rental car - leisure/business
Pets • Bird
• Dog
United States
Sarah
FREQUENTLY TRAVELS
TO LONDON
PHOTOGRAPHER
Questions or want to learn more? Call 800-310-6838 or email [email protected] 15
United States
Beauty • QVC
• HSN
• Sephora
• Ulta
• Pure Beauty
• Bath & Body Works
• Victoria’s Secret
• Mary Kay
Convenience • 76 Conoco / Phillips66
• 7eleven
• AM PM
• BP Amoco
• Casey
• Chevron Texaco
• Circle K
• Cumberland Farms
• Exxon Mobile On the Run
• Holiday Station
• Kwik Trip
• Quick Trip
• Racetrac Raceway
• Sheetz
• Shell
• Speedway Super America
• Wawa
• Gap Body
Discount • Big Lots
• Kmart
• Super Kmart
• Super Target
• Target
• Walmart
• Discount Shopko
• Toys “R” Us
Dollar Store • Dollar Tree • Family Dollar • Dollar General
Floral • Bedding plants
• Bulbs
• Bushes/trees
• Freshly cut
• Perennial outdoor
• Plants (indoor/outdoor)
• Seeds
PRODUCTS AND PURCHASESPurchasing habits offer insights into consumer preferences, lifestyles
and hobbies. Find out what they buy and how they shop.
Questions or want to learn more? Call 800-310-6838 or email [email protected] 16
United States
Grocery • Acme
• Albertsons
• Bakers
• Bashas’
• Biggs
• BI-LO
• Bloom
• Bodegas
• Bottom Dollar Food
• Bristol Farms
• Bruno’s
• Carrs
• City Market
• Cub Foods
• Dillons
• Dominick’s
• Farm Fresh
• Food Co
• Food 4 Less
• Food Lion
• Fred Meyer
• Frys
• Genuardi’s
• Gerbes
• Giant Eagle
• Giant Food
• Hanna Ford
• Harveys
• Heb
• Heinen’s
• Hilander
• Hornbacher’s
• Ingles Markets
• Jay C Food
• Jewel
• King Soopers
• Kroger
• Lucky
• Marsh Supermarkets
• Martins
• Meijer
• Owens
• Pathmark
• Pavilions
• Payless
• Publix
• QFC
• Ralphs
• Randalls
• Roundy’s
• Safeway
• Save A Lot
• Scotts Food
• Shaw Star
• Shaw’s
• Shop N Save
• Shoppers Food
• Shoprite
• Smith’s Food
• Stop N Shop
• Sunflower
• Supervalu
• Sweetbay Kash N Karry
• Tom Thumb
• Tops
• Trader Joes
• Vons
• Wakefern
• Wegmans
• Weis
• Whole Foods
• Wild Oats
Grocery Network • Kroger
• Delhaize
• Safeway
• Supervalu
• Ahold
PRODUCTS AND PURCHASES (CONT.)Purchasing habits offer insights into consumers preferences, lifestyles,
and hobbies. Find out what they buy and how they shop.
Questions or want to learn more? Call 800-310-6838 or email [email protected] 17
United States
Household Products • Air fresheners
• Aluminum foil
• Batteries (type/frequency)
• Battery operated toothbrushes
• Candles
• Charcoal
• Clear plastic wrap
• Cloth diapers
• Colored paper baking cups
• Disposable diapers
• Greeting cards
• Kid’s vitamins
* Laxative (or stool softeners)
* Motor oil
* Oven bags
* Paper products (toilet paper, napkins, paper towels, baking cups)
• Pet food type (natural, organic, regular)
• Plastic food storage bags
• Scented candles
• Tobacco (regular and smokeless)
• Vitamins (or multivitamins)
• Water filters
• Wax paper
Personal Care • Contraceptives
• Cough syrup
• Dental care products
• Eye/contact lens care products
• Eyewear (glasses/contact lenses)
• Feminine care products (pads, panty liners)
• Foot care products
• Haircut kit
• Hearing aid
• Incontinence pads/garments
• Laxatives
• Teeth whitening
Retail • Banana Republic
• Dillard’s
• Express
• H&M
• HSN
• JCPenny
• JCrew
• Kohl’s
• Limited
• LLBean
• Macy’s
• Mays
• Neiman Marcus
• Nordstrom
• Old Navy
• Patagonia
• Ross
• Saks
• Sears
• Steinmart
• The Gap
Retail Stores • Clothes specialty
• Club
• Convenience store
• Department
• Discount
• Dollar/Drug
• Grocery/Grocery net
• Specialty
Specialty • Amazon
• Advance Auto
• Autozone
• Barnes & Noble
• Bed Bath & Beyond
• Best Buy
• Foot Locker
• Home Depot
• Linens ‘n Things
• Lowe’s
• Office Depot
• Office Max
• Payless Shoes
• PepBoys
• Petco
• Petsmart
• Radio Shack
• REI
• Staples
• Toys “R” Us
• Gap Body
PRODUCTS AND PURCHASES (CONT.)Purchasing habits offer insights into consumers preferences, lifestyles,
and hobbies. Find out what they buy and how they shop.
Questions or want to learn more? Call 800-310-6838 or email [email protected] 18
DEMOGRAPHICSSurveyMonkey Audience members in Canada are profiled on a variety of
lifestyle, behavioral and demographic attributes. Use our translation services
to reach out to respondents in Canadian French.
Gender*
Age*
Children in Household*
Annual Household Income*
Female
52%
Male
48%
No children
63%
1 child or more
37%
$100K 13%
$80K-99.9K 9%
$50K-79.9K 24%
$35K-49.9K 16%
$<$35K 37%
18-24
16%25-34
15%35-44
19%45-54
19%55+
31%
Demographics Children in household
Children’s dates of birth
Date of birth
Education
Expecting baby
Geographic region
Home ownership
Internet connection
Language
Marital status
Occupation
Postal code
Province
*2001–2007 Statistics Canada
Canada
Ottawa
Questions or want to learn more? Call 800-310-6838 or email [email protected] 18
DEMOGRAPHICSSurveyMonkey Audience members in Canada are profiled on a variety of
lifestyle, behavioral and demographic attributes. Use our translation services
to reach out to respondents in Canadian French.
Gender*
Age*
Children in Household*
Annual Household Income*
Female
52%
Male
48%
No children
63%
1 child or more
37%
$100K 13%
$80K-99.9K 9%
$50K-79.9K 24%
$35K-49.9K 16%
$<$35K 37%
18-24
16%25-34
15%35-44
19%45-54
19%55+
31%
Demographics Children in household
Children’s dates of birth
Date of birth
Education
Expecting baby
Geographic region
Home ownership
Internet connection
Language
Marital status
Occupation
Postal code
Province
*2001–2007 Statistics Canada
Canada
Ottawa
Questions or want to learn more? Call 800-310-6838 or email [email protected] 19
Canada
Automobile • Last vehicle
• Level of purchase influence
• Main driver
• Make
• Model
• New/used
• Purchased/leased
• Purchase intent
• Segment
• Vehicle mindset
Business and Occupation • Annual revenue of company
• Functional work area
• Industry
• Number of employees
• Occupation title
• Profession
Food Purchases • Cereal
• Dessert mixes
• Frozen snacks
• Instant side dishes
• Organic foods
• Packaged dinners
• Refrigerated breads
• Refrigerated desserts
• Side dishes
• Snacks
Internet and Technology • Device used to access Internet • Electronics • Survey-taking location
Retail Stores • Club
• Convenience
• Discount
• Dollar
• Drug
• Grocery
• Location to purchase organic foods
• Vending machines
Medical Ailments • Allergies
• Alzheimer’s disease
• Anxiety
• Arthritis (several types)
• Asthma
• Athlete’s foot
• Attention deficit disorder
• Baldness/hair loss
• Bipoloar disorder
• Bladder ailments
• Cancer (several types)
• Chemotherapy
• Chronic back pain
• Cold sores
• Constipation/irregularity
• Depression
• Diabetes types 1 and 2
• Dialysis
• Eating disorders
• Female-associated ailments
• Food absorption problems
• Gingivitis/gum disease
• Hair loss
• Headaches
• Hearing loss
• Heartburn
• Heart disease or angina
• Hemophilia
• Hepatitis
• Herpes
• High blood pressure
• High cholesterol
• HIV/AIDS
• Impotence/erectile dysfunction
• Incontinence
• Irritable bowel syndrome
• Joint pain
• Leukemia
• Migraines
• Multiple sclerosis
• Obesity
• Obsessive-compulsive disorder
• Organ transplant
• Osteoporosis
• Physical handicap
• Prescription anticoagulant
• Psoriasis
• Restless leg syndrome
• Rosacea
• Seizures
• Shingles
• Sinusitis
• Sleep difficulty
• Ulcers
• Ulcerative colitis
• Vision problems
• Yeast infections
ATTRIBUTES
Ottawa
Questions or want to learn more? Call 800-310-6838 or email [email protected] 20
DEMOGRAPHICSSurveyMonkey Audience members in the UK are targeted based on an extensive
number of attributes. Members are profiled on everything from demographics to
purchasing behavior and lifestyle choices.
Gender*
Socioeconomic Level (SEL)*
Children in Household*
Region*
Female
51%
Male
49%
No children
56%
1 child or more
44%
Wales 5%
Scotland 9%
North 31%
Midlands 15%
South 31%
Southwest 9%
Demographics Age
Children in household
Children’s dates of birth
Date of birth
Education
Geographic region
Gender
Home ownership
Household income
Internet connection
Language
Occupation
Postal code
Socioeconomic level
*2001 United Kingdom census
A, B 21%
C1 19%
C2 36%
D, E 24%
United Kingdom
Questions or want to learn more? Call 800-310-6838 or email [email protected] 21
Business and Occupation • Annual revenue
• Functional work area
• Industry
• Number of employees
• Occupation title
Financial Services • American Express
• Credit issuers
• Diners Club
• Gold MasterCard
• Mortgage
• Other
• Platinum Card
• Standard Card
• Visa
Food, Beverage and Dining • Carbonated water
• Energy drink
• Flat water
• Frozen pastries
• Milk
• Milk based
• Popcorn
• Snack bars
Household Products • Cable
• Cigarettes
• Digital radio
• Digital TV
• Electricity and gas provider
• Mortgage
• New home builder
• Online radio
• Online TV
• Own
• Purchase new home
• Rent
• Satellite
• Satellite radio
• Water
Internet and Technology • Internet access
• Internet broadband
• Internet dialup
• Internet frequency
• Internet primary provider
• Internet service provider
• Landline phone
• Mobile provider
• Nectar card
• Prepaid
• Service type
• Time spent online
• TV subscription
• Use Internet at café
• Use Internet at work
Retail Stores • In-store purchasing • Main grocery store • Online purchasing • Top-up grocery store
ATTRIBUTES United Kingdom
Questions or want to learn more? Call 800-310-6838 or email [email protected] 22
DEMOGRAPHICSSurveyMonkey members in France are surveyed in their native language. Our
translation services let you see the responses in the language of your choice.
Gender*
Age*
Children in Household*
Region*
Female
51%
Male
49%
No children
68%
1 child or more
32%
Paris 19%
East 9%
West 19%
North 10%
Centre East 14%
Centre West 8%
Southeast 12%
Southwest 9%
18-24
12%25-34
17%35-44
19%45-54
18%55+
34%
Demographics Children in household
Children’s dates of birth
Date of birth
Education
Geographic region
Home ownership
Household income
Internet connection
Language
Occupation
Postal code
*1999 INSEE, population census
France
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DEMOGRAPHICSSurveyMonkey members in Australia are deeply profiled on a range of attributes,
covering demographic and behavioral traits as well as purchasing behavior and
medical issues.
Gender*
Age*
Children in Household*
Weekly Household Income*
Female
51%
Male
49%
No children
61%
1 child or more
39%
$2000+ 1%
$1000-1999 12%
$500-999 46%
$200-499 38%
$0-199 3%
18-24
13%25-34
19%35-44
21%45-54
18%55+
29%
Demographics Children in household
Children’s dates of birth
Date of birth
Education
Home ownership
Industry
Internet connection
Language
Occupation
Pet ownership
Postal code
Territory
*Australian Bureau of Statistics 2005
Australia
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ABOUT SURVEYMONKEYSurveyMonkey is the world’s largest survey company trusted by 11 million customers, including 99% of the Fortune 500.
Businesses, academic institutions and organizations of all shapes and sizes rely on SurveyMonkey to gather the insights
they need to make better decisions.
ABOUT SURVEYMONKEY AUDIENCESurveyMonkey Audience is home to millions of qualified respondents ready to take your surveys and give the feedback
you need to make better decisions. Target respondents on 500 attributes and quickly get high-quality insights, all within
your SurveyMonkey account.
About SurveyMonkey ZoomPanelZoomPanel is a community of 2 million unique and highly qualified members who want to share their opinions in
exchange for rewards. Reach respondents in Australia, Canada, France, the United Kingdom and the United States.
About SurveyMonkey ContributeContribute is an easy-to-use tool that lets you reach more than 1 million qualified, motivated members living in the
United States. Respondents give their feedback in exchange for donations to their favorite charities.
28 , SINGLENO CHILDREN
NURSESPRINGFIELD, IL
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Phone: 800-310-6838
Email: [email protected]
Websites:www.surveymonkey.com/audience
www.surveymonkey.com
LET’S STAY IN TOUCH
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SURVEYMONKEY AUDIENCE: THE RIGHT SOLUTION FOR EVERY PROJECTNeed to gauge consumer interest in a new product idea? Want to gather data to build a stronger business case?
Whatever your project, SurveyMonkey Audience can help you get the insights you’re looking for.
Up the Ante: Creation, Programming and HostingGet even better results and make even better
decisions with SurveyMonkey Audience’s custom
survey programming, hosting and design services.
Our expertise in each of these fields gives you the
competitive edge at a low cost.
Creation: Our onboarding team can help you turn
your objectives into a great survey.
Programming: Let us program your survey—simple or
complex. We can use advanced features like piping,
skip logic and videos.
Hosting: We can help you manage data collection
and analysis. You’ll see results in real time.
Here’s how we help some our customers:
• Create unique content
• Industry analysis
• Product and brand awareness
• Investment research
• Concept testing
• Pre and post-marketing event tests
• Loyalty program design studies
• Advertising effectiveness
• Brand comparison research
• Logo testing
TARGET ACROSS 500+ ATTRIBUTES—AFFORDABLYThis reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our
members are profiled across more than 500 attributes, giving you access to ultra-specific, low-incidence target groups.