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Questions or want to learn more? Call 800-310-6838 or email [email protected] 1 Reference Book 47, SINGLE DIVORCED BUSINESS OWNER VANCOUVER, BC 28, SINGLE NO CHILDREN NURSE SPRINGFIELD, IL 29, SINGLE LOVES TO SURF ASPIRING ACTOR HOLLYWOOD, CA 50, MARRIED 3 CHILDREN PROFESSOR ATLANTA, GA 23, SINGLE LIKES DOGS BARTENDER DALLAS, TX 32, MARRIED 2 CHILDREN TEACHER AKRON, OH

SurveyMonkey Audience - Reference Book

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Page 1: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 1

Reference Book

47, SINGLEDIVORCEDBUSINESS OWNERVANCOUVER, BC

28, SINGLENO CHILDRENNURSESPRINGFIELD, IL

29, SINGLELOVES TO SURFASPIRING ACTORHOLLYWOOD, CA

50, MARRIED3 CHILDRENPROFESSORATLANTA, GA23, SINGLE

LIKES DOGSBARTENDERDALLAS, TX

32, MARRIED2 CHILDRENTEACHERAKRON, OH

Page 2: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 2

SurveyMonkey Audience: An Introduction ............

Member Attributes by Country .................................

United States ....................................................................

Demographics ..............................................................

Business and Industry ................................................

Financial Services ........................................................

Food, Beverage and Dining .....................................

Health and Medical .....................................................

Home and Vehicles .....................................................

Internet and Technology...........................................

Lifestyle and Activities ..............................................

Products and Purchases ...........................................

Canada ................................................................................

Demographics ..............................................................

Attributes .......................................................................

United Kingdom ..............................................................

Demographics ..............................................................

Attributes .......................................................................

France ..................................................................................

Australia ..............................................................................

About Us ............................................................................

Contact Information .......................................................

36778910111213141518181920202222232425

Table of Contents

Page 3: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 3

SURVEYMONKEY AUDIENCE REFERENCE BOOKMake better decisions by reaching millions of people ready to take your surveys.

Not just 3 million people. 3 million of the highest-quality respondents.SurveyMonkey Audience makes it easy to reach your target audience. You don’t just pay for a list of random people. We lead the

industry in offering a preselected group of people deeply profiled against hundreds of demographic, lifestyle, occupational and

geographic attributes.

SurveyMonkey Audience lives within SurveyMonkey, the world’s most popular and trusted survey solution. And our industry-leading

validation tools and policies ensure that your respondents and data are authentic.

42, MARRIEDMOTHER OF 2

SOCIAL WORKERBOSTON, MA

SurveyMonkey Audience members are: • Real. Our innovative processes ensure respondents are

who they say they are—and where they say they are.

• Unique. Using digital fingerprinting, we make sure that

no respondent completes a survey more than once.

Page 4: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 4

Did you know?Our research shows that

your risk of bad information can double if just 30% of your

respondents are false.

Page 5: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 5

SURVEYMONKEY AUDIENCE: THE RIGHT SOLUTION FOR EVERY PROJECTNeed to gauge consumer interest in a new product idea? Want to gather data to build a stronger business case?

Whatever your project, SurveyMonkey Audience can help you get the insights you’re looking for.

Up the Ante: Creation, Programming and HostingGet even better results and make even better decisions with SurveyMonkey Audience’s custom survey programming, hosting and

design services. Our expertise in each of these fields gives you the competitive edge at a low cost.

Creation: Our onboarding team can help you turn your objectives into a great survey.

Programming: Let us program your survey—simple or complex. We can use advanced features like piping, skip logic and videos.

Hosting: We can help you manage data collection and analysis. You’ll see results in real time.

Here’s how we help some our customers:

• Create unique content

• Industry analysis

• Product and brand awareness

• Investment research

• Concept testing

• Pre and post-marketing event tests

• Loyalty program design studies

• Advertising effectiveness

• Brand comparison research

• Logo testing

Page 6: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 6

TARGET ACROSS 500+ ATTRIBUTES—AFFORDABLYThis reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our

members are profiled across more than 500 attributes, giving you access to ultra-specific, low-incidence target groups.

Learn more at www.surveymonkey.com/audience

36, SINGLEHEALTHCARE

PROFESSIONALASHLAND, NC

MEMBER ATTRIBUTES BY COUNTRY

Page 7: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 5

SURVEYMONKEY AUDIENCE: THE RIGHT SOLUTION FOR EVERY PROJECTNeed to gauge consumer interest in a new product idea? Want to gather data to build a stronger business case?

Whatever your project, SurveyMonkey Audience can help you get the insights you’re looking for.

Up the Ante: Creation, Programming and HostingGet even better results and make even better

decisions with SurveyMonkey Audience’s custom

survey programming, hosting and design services.

Our expertise in each of these fields gives you the

competitive edge at a low cost.

Creation: Our onboarding team can help you turn

your objectives into a great survey.

Programming: Let us program your survey—simple or

complex. We can use advanced features like piping,

skip logic and videos.

Hosting: We can help you manage data collection

and analysis. You’ll see results in real time.

Here’s how we help some our customers:

• Create unique content

• Industry analysis

• Product and brand awareness

• Investment research

• Concept testing

• Pre and post-marketing event tests

• Loyalty program design studies

• Advertising effectiveness

• Brand comparison research

• Logo testing

TARGET ACROSS 500+ ATTRIBUTES—AFFORDABLYThis reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our

members are profiled across more than 500 attributes, giving you access to ultra-specific, low-incidence target groups.

Learn more at www.surveymonkey.com/audience

Page 8: SurveyMonkey Audience - Reference Book

47, SINGLEDIVORCEDBUSINESS OWNERVANCOUVER, BC

29, SINGLELOVES TO SURFASPIRING ACTORHOLLYWOOD, CA

28, SINGLENO CHILDRENNURSESPRINGFIELD, IL

50, MARRIED3 CHILDRENPROFESSORATLANTA, GA

23, SINGLELIKES DOGSBARTENDERDALLAS, TX

46, SINGLE2 CHILDRENANALYSTDETROIT, MI

Questions or want to learn more? Call 800-310-6838 or email [email protected] 6

MEMBER ATTRIBUTES BY COUNTRY

Page 9: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 7

DEMOGRAPHICSSurveyMonkey Audience makes sure that you reach the people who

fit your target demographic profile.

Gender*

Age*

Children in Household*

Annual Household Income*

Female

52%

Male

48%

No children

66%

1 child or more

34%

$100K 20%

$75K-99.9K 12%

$50K-74.9K 18%

$35K-49.9K 14%

$<$35K 36%

18-24

13%25-34

17%35-44

17%45-54

19%55+

33%

Demographics Children in household

Children’s dates of birth

Date of birth

Education

Ethnicity

Expecting baby

Expecting baby due date

Geographic region

Hispanic

Hispanic acculturation level

Home ownership

Internet connection

Language

Marital status

Occupation

State

ZIP code

*2010 United States Census

United States

Page 10: SurveyMonkey Audience - Reference Book

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United States

*Members who profile on IT attributes have passed a rigorous industry screener to confirm that they truly work within IT or development.

Business and Occupation • Area of business responsibility

• Biotech

• Business travel

• Company annual revenue

• Company private/public

• Company type (e.g., government, Fortune 500)

• Employment status

• Healthcare administration

• Industry

• Level of involvement in making business decisions

• Number of employees

• Number of personal computers

• Number of servers

• Occupation title

• Profession/functional work area

• Small business ownership

Information Technology (IT) • Application architect

• Decision-maker outside IT department

• Developer

• Developer for commercial software

• Developer for custom software/hardware

• Developer in IT department, internal

• Developer in IT department, other industry

• Install/maintain hardware/software

• IT job function in IT department

• IT job function outside IT department

• Make recommendations, not decision-maker

• Technical writer

IT Roles* • Computer, IT and management

• Computer networking

• Database/data management

• Enterprise resource planning implementation

• Information systems, IT

• Software development

• Software quality assurance

• System security

• Technical client service specialist

• Telecommunications

• Web development

BUSINESS AND INDUSTRYReach people inside (or outside) the workforce, or those who

are in a specialized area of expertise.

Page 11: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 9

FINANCIAL SERVICES Connect with people who fit the financial profile you’re looking for.

Find people based on how they save, spend and invest.

United States

Travis

PURCHASES ENERGY DRINKS REGULARLY

RENTS AN APARTMENT

COLLEGE GRADUATE

AGE 23

SINGLELIVES IN

CHICAGO, ILSUFFERS FROM

ASTHMA

Personal Financial Services • Credit card company

• Debit card company

• Household savings and investments

• American Express

• Bank of America

• Capital One

• Citibank

• Discover

• HSBC

Primary Bank • Bank of America (including Countrywide)

• BB&T

• Capital One Bank (including Chevy Chase)

• Citibank

• Citizens Bank (Royal Bank of Scotland)

• Comerica

• Credit Union (Any)

• Fifth Third

• HSBC

• Huntington

• JPMorgan Chase (including Washington Mutual)

• Keybank

• M&T Bank

• PNC (including National City)

• Regions

• Sovereign

• SunTrust Bank

• TD Bank (including Commerce)

• Union Bank

• U.S. Bank

• Wells Fargo (including Wachovia)

Page 12: SurveyMonkey Audience - Reference Book

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United States

Beverage Consumption and Purchases • Beer

• Champagne

• Cocktail mixers

• Coffee

• Distilled spirits

• Energy drinks

• Flavored beverages

• Gin

• Hard cider

• Hot cocoa

• Instant tea mixes

• Mixed drinks

• Rum

• Soy milk

• Tea

• Tequila

• Vitamin-enhanced waters

• Vodka

• Whiskey

• Wine

Food Purchases • Baby food/formula

• Bread/bagels

• Breakfast foods

• Cereal (including types)

• Coffee

• Energy and cereal bars

• Fresh baked goods

• Frozen baked goods

• Frozen fruit

• Frozen meals

• Organic foods

• Refrigerated or frozen foods

• Roasted meat

• Salsa

• Soy-based products

• Steak

• Yogurt

Restaurant Name • A&W

• Applebee’s

• Burger King

• Carl’s Jr.

• Chili’s

• Chipotle

• Dairy Queen

• Domino’s

• Hardee’s

• IHOP

• Jack in the Box

• KFC

• Long John Silver’s

• Macaroni Grill

• McDonald’s

• Olive Garden

• Outback Steakhouse

• Panda Express

• Pizza Hut

• Popeyes

• Quiznos

• Red Lobster

• Round Table Pizza

• SONIC

• Starbucks

• Subway

• Taco Bell

• TGI Friday’s

• Wendy’s

FOOD, BEVERAGE AND DININGCurious about people’s eating habits? Food preferences can reveal

a lot about someone’s health, culture and lifestyle.

Page 13: SurveyMonkey Audience - Reference Book

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United States

Diet and Exercise • Blood pressure monitor

• Calories

• Carbohydrates

• Diet restrictions

• Diet type (vegan, vegetarian, meat eater)

• Eat ethnic food

• Fat

• Frequency of exercise

• Health and exercise attitudes

• Meat

• Sodium

• Sugar

• Watch diet

Medical Ailments • Allergies

• Alzheimer’s disease

• Anxiety

• Arthritis (several types)

• Asthma

• Athlete’s foot

• Attention deficit disorder

• Baldness/hair loss

• Bipolar disorder

• Bladder ailments

• Cancer (several types)

• Chemotherapy

• Chronic back pain

• Cold sores

• Constipation/irregularity

• Depression

• Diabetes types 1 and 2

• Dialysis

• Eating disorders

• Female-associated ailments

• Food absorption problems

• Gingivitis/gum disease

• Hair loss

• Headaches

• Hearing loss

• Heartburn

• Heart disease or angina

• Hemophilia

• Hepatitis

• Herpes

• High blood pressure

• High cholesterol

• HIV/AIDS

• Impotence/erectile dysfunction

• Incontinence

• Irritable bowel syndrome

• Joint pain

• Leukemia

• Migraines

• Multiple sclerosis

• Obesity

• Obsessive-compulsive disorder

• Organ transplant

• Osteoporosis

• Physical handicap

• Prescription anticoagulant

• Psoriasis

• Restless leg syndrome

• Rosacea

• Seizures

• Shingles

• Sinusitis

• Sleep difficulty

• Ulcers

• Vision problems

• Yeast infections

Ailment Severity • Arthritis

• Osteoarthritis

• Psoriatic arthritis

• Rheumatoid arthritis

• Crohn’s disease

• Ulcerative colitis

• Psoriasis

HEALTH AND MEDICALReach people who have specific medical issues, or find people with

certain diet and exercise habits.

Page 14: SurveyMonkey Audience - Reference Book

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HOME AND VEHICLES From the urban apartment dweller to the suburban homeowner, we

profile our panel on everything from resident type to car, boat and

motorcycle ownership.

Home • Bathroom ventilation

• Central vacuum

• Home owners

• Lawn care

• Lawn fertilizer

• Outdoor grill

• Home renters

Vehicles • All-terrain vehicle ownership

• Auto DVD

• Auto (make, model, new/used, segment)

• Auto, number in household

• Auto, purchased/leased

• Auto, purchase intent (plan to acquire/model)

• Boat ownership

United States

• Motorcycle (make, model, new/used, segment)

• Motorcycle, number in household

• Motorcycle, purchased/leased

• Snowmobile ownership

David

DRIVES AMOTORCYCLE

OWNS AHOME

COLLEGE GRADUATE

AGE 38

MARRIEDLIVES IN

SAN FRANCISCO, CAFATHER OF 3

Page 15: SurveyMonkey Audience - Reference Book

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United States

Electronics and Media

• BlackBerry wireless device

• Cable TV

• CD player

• Cellular phone

• Computer type

• Digital cable

• Digital camera

* DVD player (portable, automobile)

* DVD/VCR combo player

* DVR (TiVo, other)

* Gaming console

* HDTV

* Home security system

* Home theater

* iPhone

* iPad

* LCD

* LED

* MP3 player

* Photo printer (types)

* Photo print frequency

* Plasma-screen TV

* Satellite dish

* Satellite radio

* Stand-alone DVD player

* Standard TV

* Video camera

* WiFi

INTERNET AND TECHNOLOGYFind out what people are doing online.

Learn about how, when, where and why people get connected.

Internet Access Locations • Business location

• Home

• Internet café

• Library

• School

Online Behavior • Browser

• Flash-enabled computer

• Hours per week

• Internet connection speed

• Online purchase frequency

• Online tenure

• Social networking

• Surf Internet frequency

• Wireless data function interest level

Computer • Computer memory • Processor speed • Operating systems

Page 16: SurveyMonkey Audience - Reference Book

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LIFESTYLE AND ACTIVITIES Everyone loves leisure time. It’s what we choose to do during this

time that sets us apart (or keeps us together). Learn about things like

organized activities and weekend entertainment.

Travel • Air travel - leisure/business

• Cruise - leisure/business

• Frequent-flyer member

• Hotel - leisure/business

• Hotel loyalty

• Rental car - leisure/business

Pets • Bird

• Dog

United States

Sarah

FREQUENTLY TRAVELS

TO LONDON

PHOTOGRAPHER

Page 17: SurveyMonkey Audience - Reference Book

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United States

Beauty • QVC

• HSN

• Sephora

• Ulta

• Pure Beauty

• Bath & Body Works

• Victoria’s Secret

• Mary Kay

Convenience • 76 Conoco / Phillips66

• 7eleven

• AM PM

• BP Amoco

• Casey

• Chevron Texaco

• Circle K

• Cumberland Farms

• Exxon Mobile On the Run

• Holiday Station

• Kwik Trip

• Quick Trip

• Racetrac Raceway

• Sheetz

• Shell

• Speedway Super America

• Wawa

• Gap Body

Discount • Big Lots

• Kmart

• Super Kmart

• Super Target

• Target

• Walmart

• Discount Shopko

• Toys “R” Us

Dollar Store • Dollar Tree • Family Dollar • Dollar General

Floral • Bedding plants

• Bulbs

• Bushes/trees

• Freshly cut

• Perennial outdoor

• Plants (indoor/outdoor)

• Seeds

PRODUCTS AND PURCHASESPurchasing habits offer insights into consumer preferences, lifestyles

and hobbies. Find out what they buy and how they shop.

Page 18: SurveyMonkey Audience - Reference Book

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United States

Grocery • Acme

• Albertsons

• Bakers

• Bashas’

• Biggs

• BI-LO

• Bloom

• Bodegas

• Bottom Dollar Food

• Bristol Farms

• Bruno’s

• Carrs

• City Market

• Cub Foods

• Dillons

• Dominick’s

• Farm Fresh

• Food Co

• Food 4 Less

• Food Lion

• Fred Meyer

• Frys

• Genuardi’s

• Gerbes

• Giant Eagle

• Giant Food

• Hanna Ford

• Harveys

• Heb

• Heinen’s

• Hilander

• Hornbacher’s

• Ingles Markets

• Jay C Food

• Jewel

• King Soopers

• Kroger

• Lucky

• Marsh Supermarkets

• Martins

• Meijer

• Owens

• Pathmark

• Pavilions

• Payless

• Publix

• QFC

• Ralphs

• Randalls

• Roundy’s

• Safeway

• Save A Lot

• Scotts Food

• Shaw Star

• Shaw’s

• Shop N Save

• Shoppers Food

• Shoprite

• Smith’s Food

• Stop N Shop

• Sunflower

• Supervalu

• Sweetbay Kash N Karry

• Tom Thumb

• Tops

• Trader Joes

• Vons

• Wakefern

• Wegmans

• Weis

• Whole Foods

• Wild Oats

Grocery Network • Kroger

• Delhaize

• Safeway

• Supervalu

• Ahold

PRODUCTS AND PURCHASES (CONT.)Purchasing habits offer insights into consumers preferences, lifestyles,

and hobbies. Find out what they buy and how they shop.

Page 19: SurveyMonkey Audience - Reference Book

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United States

Household Products • Air fresheners

• Aluminum foil

• Batteries (type/frequency)

• Battery operated toothbrushes

• Candles

• Charcoal

• Clear plastic wrap

• Cloth diapers

• Colored paper baking cups

• Disposable diapers

• Greeting cards

• Kid’s vitamins

* Laxative (or stool softeners)

* Motor oil

* Oven bags

* Paper products (toilet paper, napkins, paper towels, baking cups)

• Pet food type (natural, organic, regular)

• Plastic food storage bags

• Scented candles

• Tobacco (regular and smokeless)

• Vitamins (or multivitamins)

• Water filters

• Wax paper

Personal Care • Contraceptives

• Cough syrup

• Dental care products

• Eye/contact lens care products

• Eyewear (glasses/contact lenses)

• Feminine care products (pads, panty liners)

• Foot care products

• Haircut kit

• Hearing aid

• Incontinence pads/garments

• Laxatives

• Teeth whitening

Retail • Banana Republic

• Dillard’s

• Express

• H&M

• HSN

• JCPenny

• JCrew

• Kohl’s

• Limited

• LLBean

• Macy’s

• Mays

• Neiman Marcus

• Nordstrom

• Old Navy

• Patagonia

• Ross

• Saks

• Sears

• Steinmart

• The Gap

Retail Stores • Clothes specialty

• Club

• Convenience store

• Department

• Discount

• Dollar/Drug

• Grocery/Grocery net

• Specialty

Specialty • Amazon

• Advance Auto

• Autozone

• Barnes & Noble

• Bed Bath & Beyond

• Best Buy

• Foot Locker

• Home Depot

• Linens ‘n Things

• Lowe’s

• Office Depot

• Office Max

• Payless Shoes

• PepBoys

• Petco

• Petsmart

• Radio Shack

• REI

• Staples

• Toys “R” Us

• Gap Body

PRODUCTS AND PURCHASES (CONT.)Purchasing habits offer insights into consumers preferences, lifestyles,

and hobbies. Find out what they buy and how they shop.

Page 20: SurveyMonkey Audience - Reference Book

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DEMOGRAPHICSSurveyMonkey Audience members in Canada are profiled on a variety of

lifestyle, behavioral and demographic attributes. Use our translation services

to reach out to respondents in Canadian French.

Gender*

Age*

Children in Household*

Annual Household Income*

Female

52%

Male

48%

No children

63%

1 child or more

37%

$100K 13%

$80K-99.9K 9%

$50K-79.9K 24%

$35K-49.9K 16%

$<$35K 37%

18-24

16%25-34

15%35-44

19%45-54

19%55+

31%

Demographics Children in household

Children’s dates of birth

Date of birth

Education

Expecting baby

Geographic region

Home ownership

Internet connection

Language

Marital status

Occupation

Postal code

Province

*2001–2007 Statistics Canada

Canada

Ottawa

Page 21: SurveyMonkey Audience - Reference Book

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DEMOGRAPHICSSurveyMonkey Audience members in Canada are profiled on a variety of

lifestyle, behavioral and demographic attributes. Use our translation services

to reach out to respondents in Canadian French.

Gender*

Age*

Children in Household*

Annual Household Income*

Female

52%

Male

48%

No children

63%

1 child or more

37%

$100K 13%

$80K-99.9K 9%

$50K-79.9K 24%

$35K-49.9K 16%

$<$35K 37%

18-24

16%25-34

15%35-44

19%45-54

19%55+

31%

Demographics Children in household

Children’s dates of birth

Date of birth

Education

Expecting baby

Geographic region

Home ownership

Internet connection

Language

Marital status

Occupation

Postal code

Province

*2001–2007 Statistics Canada

Canada

Ottawa

Page 22: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 19

Canada

Automobile • Last vehicle

• Level of purchase influence

• Main driver

• Make

• Model

• New/used

• Purchased/leased

• Purchase intent

• Segment

• Vehicle mindset

Business and Occupation • Annual revenue of company

• Functional work area

• Industry

• Number of employees

• Occupation title

• Profession

Food Purchases • Cereal

• Dessert mixes

• Frozen snacks

• Instant side dishes

• Organic foods

• Packaged dinners

• Refrigerated breads

• Refrigerated desserts

• Side dishes

• Snacks

Internet and Technology • Device used to access Internet • Electronics • Survey-taking location

Retail Stores • Club

• Convenience

• Discount

• Dollar

• Drug

• Grocery

• Location to purchase organic foods

• Vending machines

Medical Ailments • Allergies

• Alzheimer’s disease

• Anxiety

• Arthritis (several types)

• Asthma

• Athlete’s foot

• Attention deficit disorder

• Baldness/hair loss

• Bipoloar disorder

• Bladder ailments

• Cancer (several types)

• Chemotherapy

• Chronic back pain

• Cold sores

• Constipation/irregularity

• Depression

• Diabetes types 1 and 2

• Dialysis

• Eating disorders

• Female-associated ailments

• Food absorption problems

• Gingivitis/gum disease

• Hair loss

• Headaches

• Hearing loss

• Heartburn

• Heart disease or angina

• Hemophilia

• Hepatitis

• Herpes

• High blood pressure

• High cholesterol

• HIV/AIDS

• Impotence/erectile dysfunction

• Incontinence

• Irritable bowel syndrome

• Joint pain

• Leukemia

• Migraines

• Multiple sclerosis

• Obesity

• Obsessive-compulsive disorder

• Organ transplant

• Osteoporosis

• Physical handicap

• Prescription anticoagulant

• Psoriasis

• Restless leg syndrome

• Rosacea

• Seizures

• Shingles

• Sinusitis

• Sleep difficulty

• Ulcers

• Ulcerative colitis

• Vision problems

• Yeast infections

ATTRIBUTES

Ottawa

Page 23: SurveyMonkey Audience - Reference Book

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DEMOGRAPHICSSurveyMonkey Audience members in the UK are targeted based on an extensive

number of attributes. Members are profiled on everything from demographics to

purchasing behavior and lifestyle choices.

Gender*

Socioeconomic Level (SEL)*

Children in Household*

Region*

Female

51%

Male

49%

No children

56%

1 child or more

44%

Wales 5%

Scotland 9%

North 31%

Midlands 15%

South 31%

Southwest 9%

Demographics Age

Children in household

Children’s dates of birth

Date of birth

Education

Geographic region

Gender

Home ownership

Household income

Internet connection

Language

Occupation

Postal code

Socioeconomic level

*2001 United Kingdom census

A, B 21%

C1 19%

C2 36%

D, E 24%

United Kingdom

Page 24: SurveyMonkey Audience - Reference Book

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Business and Occupation • Annual revenue

• Functional work area

• Industry

• Number of employees

• Occupation title

Financial Services • American Express

• Credit issuers

• Diners Club

• Gold MasterCard

• Mortgage

• Other

• Platinum Card

• Standard Card

• Visa

Food, Beverage and Dining • Carbonated water

• Energy drink

• Flat water

• Frozen pastries

• Milk

• Milk based

• Popcorn

• Snack bars

Household Products • Cable

• Cigarettes

• Digital radio

• Digital TV

• Electricity and gas provider

• Mortgage

• New home builder

• Online radio

• Online TV

• Own

• Purchase new home

• Rent

• Satellite

• Satellite radio

• Water

Internet and Technology • Internet access

• Internet broadband

• Internet dialup

• Internet frequency

• Internet primary provider

• Internet service provider

• Landline phone

• Mobile provider

• Nectar card

• Prepaid

• Service type

• Time spent online

• TV subscription

• Use Internet at café

• Use Internet at work

Retail Stores • In-store purchasing • Main grocery store • Online purchasing • Top-up grocery store

ATTRIBUTES United Kingdom

Page 25: SurveyMonkey Audience - Reference Book

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DEMOGRAPHICSSurveyMonkey members in France are surveyed in their native language. Our

translation services let you see the responses in the language of your choice.

Gender*

Age*

Children in Household*

Region*

Female

51%

Male

49%

No children

68%

1 child or more

32%

Paris 19%

East 9%

West 19%

North 10%

Centre East 14%

Centre West 8%

Southeast 12%

Southwest 9%

18-24

12%25-34

17%35-44

19%45-54

18%55+

34%

Demographics Children in household

Children’s dates of birth

Date of birth

Education

Geographic region

Home ownership

Household income

Internet connection

Language

Occupation

Postal code

*1999 INSEE, population census

France

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DEMOGRAPHICSSurveyMonkey members in Australia are deeply profiled on a range of attributes,

covering demographic and behavioral traits as well as purchasing behavior and

medical issues.

Gender*

Age*

Children in Household*

Weekly Household Income*

Female

51%

Male

49%

No children

61%

1 child or more

39%

$2000+ 1%

$1000-1999 12%

$500-999 46%

$200-499 38%

$0-199 3%

18-24

13%25-34

19%35-44

21%45-54

18%55+

29%

Demographics Children in household

Children’s dates of birth

Date of birth

Education

Home ownership

Industry

Internet connection

Language

Occupation

Pet ownership

Postal code

Territory

*Australian Bureau of Statistics 2005

Australia

Page 27: SurveyMonkey Audience - Reference Book

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ABOUT SURVEYMONKEYSurveyMonkey is the world’s largest survey company trusted by 11 million customers, including 99% of the Fortune 500.

Businesses, academic institutions and organizations of all shapes and sizes rely on SurveyMonkey to gather the insights

they need to make better decisions.

ABOUT SURVEYMONKEY AUDIENCESurveyMonkey Audience is home to millions of qualified respondents ready to take your surveys and give the feedback

you need to make better decisions. Target respondents on 500 attributes and quickly get high-quality insights, all within

your SurveyMonkey account.

About SurveyMonkey ZoomPanelZoomPanel is a community of 2 million unique and highly qualified members who want to share their opinions in

exchange for rewards. Reach respondents in Australia, Canada, France, the United Kingdom and the United States.

About SurveyMonkey ContributeContribute is an easy-to-use tool that lets you reach more than 1 million qualified, motivated members living in the

United States. Respondents give their feedback in exchange for donations to their favorite charities.

28 , SINGLENO CHILDREN

NURSESPRINGFIELD, IL

Page 28: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 28

Phone: 800-310-6838

Email: [email protected]

Websites:www.surveymonkey.com/audience

www.surveymonkey.com

LET’S STAY IN TOUCH

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Lisbon, Portugal OfficeSurveyMonkey Spain, Sucursal em Portugal

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Page 29: SurveyMonkey Audience - Reference Book

Questions or want to learn more? Call 800-310-6838 or email [email protected] 5

SURVEYMONKEY AUDIENCE: THE RIGHT SOLUTION FOR EVERY PROJECTNeed to gauge consumer interest in a new product idea? Want to gather data to build a stronger business case?

Whatever your project, SurveyMonkey Audience can help you get the insights you’re looking for.

Up the Ante: Creation, Programming and HostingGet even better results and make even better

decisions with SurveyMonkey Audience’s custom

survey programming, hosting and design services.

Our expertise in each of these fields gives you the

competitive edge at a low cost.

Creation: Our onboarding team can help you turn

your objectives into a great survey.

Programming: Let us program your survey—simple or

complex. We can use advanced features like piping,

skip logic and videos.

Hosting: We can help you manage data collection

and analysis. You’ll see results in real time.

Here’s how we help some our customers:

• Create unique content

• Industry analysis

• Product and brand awareness

• Investment research

• Concept testing

• Pre and post-marketing event tests

• Loyalty program design studies

• Advertising effectiveness

• Brand comparison research

• Logo testing

TARGET ACROSS 500+ ATTRIBUTES—AFFORDABLYThis reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our

members are profiled across more than 500 attributes, giving you access to ultra-specific, low-incidence target groups.