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the secrets behind: &

Swift Kick's 2008: Secrets Behind Myspace and Facebook

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Swift Kick's 2008: Secrets Behind Myspace and Facebook lecture slides. This presentation is designed for college students. The goal of the lecture is to expand the contextual framework for ideas around networking and digital identity.

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Page 1: Swift Kick's 2008: Secrets Behind Myspace and Facebook

the secrets behind: &

Page 2: Swift Kick's 2008: Secrets Behind Myspace and Facebook
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Page 9: Swift Kick's 2008: Secrets Behind Myspace and Facebook

the secrets behind: &

Page 10: Swift Kick's 2008: Secrets Behind Myspace and Facebook

the secrets behind: &

Page 11: Swift Kick's 2008: Secrets Behind Myspace and Facebook

the secrets behind: &

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Old Things + New Ways

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80%

93% of college students use:

*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

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*Mitrano, “Thoughts on Facebook.”

63% login everyday:

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Greg Heigerberger

1-2 hours on

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Old Things + New Ways =

Change(The theme for

your generation.)

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10-6

10-410-2

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1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2040 2060 2080

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Electro Mechanical Relay Vacuum Tube Transistor Integrated Circuit 3D / Quantum?

PROCESSINGPOWER AT $1,000

D O U B L I N G T I M E : I Y E A R

Change

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$15 Billion$9.5 Billion23 yrs old31/37 yrs old

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The

GAP 25 25Funny

Scary

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MIND THE GAP

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The

GAP 25 25

Want

Have

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Physical Identity

5 Years AgoDigital Identity

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Physical Identity

Today

Digital Identity

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More and More Every Day

Physical IdentityDigital Identity

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Glass Bedroom

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Glass Bedroom

Nowin

Mobile!

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If you do it, chances are good:

Someone will take a picture

The picture will be online

What about privacy settings?

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If you do it, chances are good:

Someone will take a picture

The picture will be online

It will be linked to you, forever.

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Who Are You Online?facebook

Name:Kevin Prentiss

Occupation:Founder, Swift Kick

Interests:Travel, Reading, Soccer, Web Stuff

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60% of employers search the net to find out about you.

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What you dogood

or bad

Myspace/Facebook

Megaphone

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Use The Megaphone

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© 2006 SwiftKick

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© 2006 SwiftKick

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Other Goodies

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Physical Identity

The Opportunity

Digital Identity

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