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Swift Kick's 2008: Secrets Behind Myspace and Facebook lecture slides. This presentation is designed for college students. The goal of the lecture is to expand the contextual framework for ideas around networking and digital identity.
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the secrets behind: &
the secrets behind: &
the secrets behind: &
the secrets behind: &
Old Things + New Ways
80%
93% of college students use:
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006
*Mitrano, “Thoughts on Facebook.”
63% login everyday:
Greg Heigerberger
1-2 hours on
Old Things + New Ways =
Change(The theme for
your generation.)
10-6
10-410-2
10 0
10 2
10 4
10 6
10 8
1010
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2040 2060 2080
CA
LC
UL
AT
ION
S
PE
R
SE
CO
ND
P
ER
$
1,0
00
Electro Mechanical Relay Vacuum Tube Transistor Integrated Circuit 3D / Quantum?
PROCESSINGPOWER AT $1,000
D O U B L I N G T I M E : I Y E A R
Change
$15 Billion$9.5 Billion23 yrs old31/37 yrs old
The
GAP 25 25Funny
Scary
MIND THE GAP
The
GAP 25 25
Want
Have
Physical Identity
5 Years AgoDigital Identity
Physical Identity
Today
Digital Identity
More and More Every Day
Physical IdentityDigital Identity
Glass Bedroom
Glass Bedroom
Nowin
Mobile!
If you do it, chances are good:
Someone will take a picture
The picture will be online
What about privacy settings?
If you do it, chances are good:
Someone will take a picture
The picture will be online
It will be linked to you, forever.
Who Are You Online?facebook
Name:Kevin Prentiss
Occupation:Founder, Swift Kick
Interests:Travel, Reading, Soccer, Web Stuff
60% of employers search the net to find out about you.
What you dogood
or bad
Myspace/Facebook
Megaphone
Use The Megaphone
© 2006 SwiftKick
© 2006 SwiftKick
Other Goodies
Physical Identity
The Opportunity
Digital Identity