Sxsw 2011 interactive_narratives_creating_the_future_of_storytelling

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Presentation about Interactive Narratives I delivered with a team of three other people at SXSW 2011.

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<p>Slide 1</p> <p>Interactive Narratives: Creating the Future Of Storytelling</p> <p>SXSW Interactive | March 14, 2011</p> <p>INTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGIntroduction: Defining and Creating an Interactive Narrative..4Andrew Lewellen Content Strategist, Razorfish</p> <p>The Three Little Pigs: Authoring an iPad App10Josh Koppel Founder, ScrollMotion </p> <p>The Role of Social Media in Interactive Storytelling28Esther Lim - Founder, The Estuary, LLC</p> <p>Participation: Why, What &amp; How.38Robert Pratten CEO, Transmedia Storyteller.com</p> <p>Summary.56</p> <p>ContentsINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGIntroduction: Defining and Creating an Interactive NarrativeAndrew LewellenContent Strategist, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGWhat Is An Interactive Narrative?Page 4 Developed by: Andrew Lewellen, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>4What Is An Interactive Narrative?An Interactive Narrative</p> <p>Has an authored core storyThis could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.</p> <p>Page 5 Developed by: Andrew Lewellen, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>5What Is An Interactive Narrative?An Interactive Narrative</p> <p>Has an authored core storyThis could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.</p> <p>Has a social narrativeThe lives of the characters expand into a shared social space where the audience can learn more about them and become more engaged with the story.</p> <p>Page 6 Developed by: Andrew Lewellen, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>6What Is An Interactive Narrative?An Interactive Narrative</p> <p>Has an authored core storyThis could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.</p> <p>Has a social narrativeThe lives of the characters expand into a shared social space where the audience can learn more about them and become more engaged with the story.</p> <p>Integrates and encourages audience participationThe plot moves outside of the core story and utilizes a social dialogue to engage readers with the story and its outcome. </p> <p>Page 7 Developed by: Andrew Lewellen, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>7What Is An Interactive Narrative?A dynamic story that allows for personalized engagement and narrows the gap between writer and reader. </p> <p>Page 8 Developed by: Andrew Lewellen, RazorfishINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>8The Three Little Pigs Authoring an iPad AppJosh Koppel Founder, ScrollMotion INTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGPage 10 Developed by: Josh Koppel, ScrollMotion</p> <p>The Original ExperienceINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>10Page 11 Developed by: Josh Koppel, ScrollMotion</p> <p>INTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>11</p> <p>Page 12 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>12</p> <p>Page 13 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>13</p> <p>Page 14 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>14</p> <p>Page 15 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>15</p> <p>Page 16 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>16</p> <p>Page 17 Developed by: Josh Koppel, ScrollMotionINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>17Page 18 Developed by: Josh Koppel, ScrollMotionRevising the Story AssetsDigital book building turns pages into pixels INTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>18</p> <p>Page 19 Developed by: Josh Koppel, ScrollMotionStep 1: Asset AssessmentImage Characteristics18 Jpegs450 x 420Vertical OrientationPublic Domain ContentINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>19</p> <p>Page 20 Developed by: Josh Koppel, ScrollMotionStep 1: Asset AssessmentText Characteristics18 PagesOne paragraph per pageAudio Characteristics18 Individual Files (Page by Page)MP3 FilesINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>20</p> <p>Page 21 Developed by: Josh Koppel, ScrollMotionStep 2: Visual LayoutINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>21</p> <p>Page 22 Developed by: Josh Koppel, ScrollMotionStep 2: Visual LayoutINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>22</p> <p>Page 23 Developed by: Josh Koppel, ScrollMotionStep 2: Visual LayoutINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>23</p> <p>Page 24 Developed by: Josh Koppel, ScrollMotionStep 2: Visual LayoutINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>24</p> <p>Page 25 Developed by: Josh Koppel, ScrollMotionStep 2: Visual LayoutINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>25</p> <p>Page 26 Developed by: Josh Koppel, ScrollMotionStep 3: Extra Features Encourage Personalized Engagement</p> <p>Play ModulesRecord Your Own AudioINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGLeave a door open: if you want to your audience to participate then you need to show them how and entice them</p> <p>Good stories have engaging characters that triumph over adversity: this is true with or without interactivityTherefore, start with what you know about storytelling and layer your stories such that participation is optional</p> <p>26The Role of Social Media in Interactive Storytelling </p> <p>Esther Lim Founder, The Estuary, LLCINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGEsther LimFounder, The Estuary, LLC</p> <p>The Role of Social Media in Interactive Storytelling </p> <p>INTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGPage 29Developed by: The Estuary, LLCSocial Media is a content layering tool to provide extra content to fans</p> <p>When used as an alternate narrative platform, Social Media can:</p> <p>Enrich the primary story through greater character/scenario details</p> <p>Extend the primary story through exploration of additional standalone yet related story universes</p> <p>Engage audiences by bringing the fictional world into the real world through social interaction, shared experiences and co-authorship</p> <p>SummarySocial Media as a narrative/engagement platformINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGIllustrate the characters socialgraph (friends, interests, interactions)</p> <p>Use status updates and photos to deepen the plot or introduce sub plots/back stories</p> <p>Use threads to introduce secondary characters, augment character dialogue</p> <p>Use blogs to shift story perspective, highlight internal dialogueHow do you use social media as a narrative platform?Character/Scene development with social profiles/blogs</p> <p>Page 30Developed by: The Estuary, LLCINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGUse blogs to shift story perspective, highlight internal dialogue</p> <p>How do you use social media as a narrative platform?Character/Scene development with social profiles/blogsPage 31Developed by: The Estuary, LLCINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGUse micro blogs like Twitter or Tumblr to capture real time events unfolding and tweet call to actions</p> <p>Use social mobile media to drive readers to specific locations for more content discoveryActivate audience participation</p> <p>How do you use social media as a narrative platform?Page 32Developed by: The Estuary, LLCINTERACTIVE NARRATIVES: CREATING THE FUTURE OF STORYTELLINGEmotional...</p>