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Production Music Mysteries Solved!

SXSW Panel Final

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Page 1: SXSW Panel Final

Production Music Mysteries Solved!

Page 2: SXSW Panel Final

Great Music Makes The Moment!

• There are more platforms than ever for content creators to tell their story, and music is an important tool to help tell that story. The panel of music experts will break down how to find the right music for your project, which is the right music option – a production library, custom or major label license, and give a behind the scenes look into the creative and collaborative process of a production music library from composer to producer to license to client. Content creators have many options for music and it's important for them to know what those options are, and to understand what may work best for them. The panel will provide valuable insight on music licensing.

Page 3: SXSW Panel Final

Behind The Scenes Production Music Process – From Start to Finish

Composer

Producer

License

Client

Page 4: SXSW Panel Final

Why Is Music Key in a Production? How Music Helps Tell The Story

Example music usage in a Showtime TV Promo: https://youtu.be/C2qP3a4jzNU?list=

PL4Hypi2IuA69a21iEtVGr6uKGGo9pOTxI

Example music usage in a Johnson’s Baby TV Promo:

https://youtu.be/RNJpRVu_VGk?list=PLE70A7B04F943FCE1

Example music usage in a Kawasaki Web Promo: https://youtu.be/B0EdR1wf0zY?list=

PL9FA7F5175B41853B