SXSW Interactive 2015Recap draft

Needs catchy name – maybe some kind of Austin/TX pun?

- Keep Austin Virtual

- Too Many Brands, Missed all the Bands

- The Year of the Taco Drone

- Meerkats in Boots

- I was promised Salt Lick and Franklin’s, I got McNuggets

out of a food truck

Insert outline here

• Overview

• Brands

• Tech

• Whatever

Overview

Some kind of inspirational quote (tech)

• Ideally someone good, like Elon Musk or whoever they could get

Settle for Nick Bilton

if they couldn’t get

Musk

Some kind of political quote (Rand Paul)

Probably something on net neutrality, like how the government just killed

the internet, or whatever other funny things he has to say.

Note: Google the quote to see if it’s some Atlas Shrugged reference

Stats on top things people talked about

• Meaning trends at SXSW, not just people bitching about lack of hotels,

terrible weather, never having fully charged batteries, etc

Some kind of meme stuff

• Look for left shark somewhere – people still remember that one, right?

• Is Tay Zonday still a thing? See if there have been any other memes

since then

A few high-minded quotes from other sessions

• Get at least one quote from a coworker

• Plug your own panel

• Reference a few others and make it look like you went to them, even

when you got all the quotes from TechCrunch

Gratuitous selfies with celebrities

• Try to get someone A-list

• If not, just look for MC Hammer or Ashton Kutcher or whoever’s investing

in a ton of stuff right now

GIF of someone using a selfie stick on a mechanical

bull

• Maybe make the image the cover?

Brands

Something about McDonald’s here

Use some kind of pun:

• McDonald’s Hamburgles SXSW’

• ‘Where transmedia meets trans fat’

• ‘McSelloutization of SXSW Complete!’

• ‘4 McNuggets of Info about what brands should learn from McD’s’

Something about the Simpsons squishie truck

• Careful with Indian puns – maybe something like ‘SXSW: Where Techies

Meet Tikka”

• Put in selfie of drinking squishie (not worth waiting in line for more than

an hour for that shot)

Show images of brands doing startup competitions

• Because that’s what brands do at SXSW these days

Compilation of images of brands doing something

with Oculus

• Virtual reality whatever

• Any food trucks putting their menus in Oculus headsets?

And the best brand of SXSW is…

• Mention a client here

Another great SXSW branded execution is…

• Mention another client here

And really, the other great branded play…

• Mention a client of a sister agency

3 brands that screwed the pooch at SXSW

• Use clients from top competitors

Tech

Something about meerkat

• Pretend it’s some SXSW breakthrough even though it has nothing to do

with SXSW

Best tech launches at SXSW

• Skip if there aren’t any

A few other cool apps

• Just list a few things run by people you happened to run into at SXSW,

pretend like that was everything that mattered at the show

Something about messaging apps + virtual reality as

a trend

• Virtual messaging?

• Messaging reality?

Hottest apps everyone’s using

• Might just have to reference meerkat again

Something about “Glide is the new GroupMe”

• Not sure if it’s the case at all – but when my friend Chaim pitches me this

video messaging app, how can I not give him some quotes? Some others

he can use on Glide’s Wikipedia page:

– “Glide is the new Meerkat.” – David Berkowitz, CMO, MRY

– “Glide is the new Snapchat.” – David Berkowitz, philanthropist to the stars

– “Glide is the new Tinder.” – David Berkowitz, innovator of the century

– “Glide is the new ICQ.” – David Berkowitz, a guy older than 30 who can

actually get that reference

Something about smartwatches

• See if people are really wearing them or just waiting for Apple Watch to

come out

Wearables are probably a thing

• So, um, wear them, or something

• Note on how battery life is so precious at SXSW that a lot of people

aren’t bothering with them

Cool drone image

• No reason, just seems fun

Wrapping up

Contact

• @dberkowitz / @MRY

• David.Berkowitz@mry.com

• Add some other GIF or something

• If nothing else, just mention meerkat again