2. The Apple Juice 8 or 16 GB Memory 3.5 widescreen Multi-touch
display Audio support for AAC, MP3 & more Visual Capabilities
inc 640 by 480 pixel video 2.0 mega-pixel camera Wi-Fi 802.11b/g
Bluetooth
3. The Issue It may be the latest in modern technology, but is
the Apple iphone damaging to the environment & how has the
price been affected by these concerns?
4. The Bitten AppleGreenpeace say the iphone contains two
hazardous chemicals: Brominated Flame Retardants (BFR) Polyvinyl
Chloride (PVC) Key assumptions : Headphone Cable contains toxic
phthalates iphone battery is glued & soldered to handset,
hindering the battery for electronic waste recycling
5. Apple iPhone environmental report -The report clearly states
that Apple keeps to the rules of RoHS* against restricted
substances. - This may not ultimately change the market value of
the product but instead put off retailers who are going to sell the
product. *Restriction of the Use of Certain Hazardous Substances in
Electrical and Electronic Equipment
6. From $600 to $399 in just 2 months! Business Ethics or The
Customer comes 1st ? When apple reduced it product by $200 after 68
days from release, many customers were left fuming! Adopters will
always pay a full price, but didnt expect such a price cut so soon.
A 14 day full refund policy to claim back $200 was introduced.
7. iPod recycling program This scheme will make the iphone more
environmentally friendly Customers will receive a discount on new
iphones if the exchange their old mobile If Apple encourage this
scheme with their own products it will play a hand in reducing
global pollution
8. Victims of their own success? Will the iPhone be the end of
the ipod, nano & touch? Fears: iPhone will cause sales of other
Apple products to drop. Upon release Apple fear they could lose
$1billion dollars as a result of the iPhone introduction So what do
Apple want to do??
9. Victims of their own success? Strategy 1 Market the iPhone
to Businessmen & high earners and ipods to teenagers &
fashinistas. Strategy 2 Make the iPhone a high end product by
increasing its price & lower the price of the ipod.
