TADS Telecom Summit OpenCloud Mark Windle

TELCO CASE STUDIES: Breaking

Free of Your Slow Strategic

Vendors, using Open Independent

Telecom App Development

Using “Deep Network” APIs

to become More Competitive

Mark Windle, Head of Marketing

About OpenCloud

Year 2000: Founded – Wellington, New Zealand

HQ: Cambridge, UK – Wellington, New Zealand

– Madrid, Spain

– Jakarta, Indonesia

– Rio de Janeiro, Brazil

– c.80 employees

>50 Operators globally

Growing fast – >60% CAGR over 5 years

Privately held, VC-backed

© Copyright OpenCloud Ltd 2013 2

our Customers

are

More then 50 operators use OpenCloud Rhino


Indonesia Finland USA France UK Poland China USA Argentina

UK France Israel Israel Netherlands Norway USA Poland France

Hong Kong Philippines Poland Portugal France Philippines Japan USA Slovakia

Austria Czech Republic Poland Netherlands Spain Indonesia Thailand UK Italy

Netherlands Greece Saudi Arabia Netherlands Portugal Spain UK Iraq

… and

more

Large Telecoms Groups Independent Operators

Tier 1 Operators MVNOs And more …

Agenda

Different Levels of API Exist “Deep Network” APIs provide the greatest flexibility

Responding Competitively to

Change

Implementing change by adapting network

signalling is an alternative that can be faster and

significantly less expensive than changing network

equipment

Case-Studies

Adaptive Signalling Applications solve network

evolution challenges more competitively

Network-based Telecom Applications enable service

innovation

Enabling Competitive Change

A proven, productised solution framework(carrier-

grade, virtualisable, scalable software) is required

It must be openly adaptable and extensible by the

operator or any telecom application developer they

chose © Copyright OpenCloud Ltd 2013 4

Different levels of developer API exist

with specific requirements and different use-cases

5

The network equipment and signalling

contains functional and informational assets

“Internal” APIs

Other Departments and

Systems Integrators

“Deep Network” APIs

Signalling Engineers and

Network Application Developers

“Public” APIs

External Developers

Businesses and the Long-tail

Risk-management and

API consumer needs

Simplified API set

Extremely Abstracted

Tightly Controlled

Trusted Use

Direct Exposure

All Capabilities Fle

xib

le

Unlim

ited p

ote

ntial

Fix

ed

Lim

ited U

se-c

ases

Agenda



Change




equipment

Case-Studies




innovation







Being more competitive means

simultaneously cutting-cost and innovating


+

Financial Functional

Implement Change Reduce Costs

+ Difficult Expensive

Barrier

Competition Source

Challenge

Differentiation Improve Margin

Motivation


finding more competitive ways to make changes


The functionality of the elements

The interactions between elements

+

The functionality of the network

Signalling

The Network

Change?


finding more competitive ways to make changes


The functionality of the network The Network

Habit: Change the network elements

Costly and Slow

Alternative: Change the signalling

Change? Change?

Agenda



Change




equipment

Case-Studies




innovation







Telkomsel (Indonesia) – Signalling Routing for OCS


OCS

OCS

OCS Fast - Experience

Flexible Routing

Cost-effective solution

Polkomtel (Poland) – IN Replacement


Next-

Gen

SCP

IN

SCP

P-INAP

IN

SCP

P-INAP

?

Next-

Gen

SCP

The Network Switches

Standard INAP

Network Evolution

Service Evolution

Cost-saving

© Copyright OpenCloud Ltd 2013

Bouygues Telecom – Harmonised Service Layer

13

The flexibility of open “deep network” APIs

enables a wide-range of use-cases


HLR HSS

Synchronisation

SMS Home-

network routing

Legacy & IMS

Convergence

Intelligent

Charging Offload

Protocol

Conversion

etc

Solving network evolution challenges … more competitively

© Copyright OpenCloud Ltd 2013

and Service Innovation

15

Multi-number

VPN

Call

Screening

M2M

Roaming

Services

Personalisation

Home-zone

And so on

RCS

Agenda



Change




equipment

Case-Studies




innovation







Productised Solution Framework Carrier-grade – Virtualisable – Scalable – Software-based

Openly Extendable for

Other Protocols

Open Application Server Developer support

Documentation

Dev. Tools

Test Tools

Support

PLUS

Network Elements

Network Signalling

+ + +

Multiple Applications

Competitive Change requires Open Products

Productised

Common Protocols

Telecom Application

Developers In-House

SI’s and Partners

3rd Party Community

17

Summary



Change




equipment

Case-Studies




innovation








COMMENTS &

QUESTIONS

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For further information:

20

Technology

TADS Telecom Summit OpenCloud Mark Windle