Take Credit Where Credit's Due

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Annie Cushing talks about how marketers can — and should — take credit for their hard work with these simple fixes to Google Analytics.

Text of Take Credit Where Credit's Due

  • 1. THIEVES! THIEVES EVERYWHERE
  • 2. IDENTIFY THE CULPRITS
  • 3. 1. LAST-CLICK ATTRIBUTION
  • 4. 2. VISITS FROM DESKTOPAPPS, WORD FILES, & PDFs
  • 5. THESE FILES ARE HEADLESS
  • 6. 3. VISITS FROM SECURE SITES
  • 7. BOOKMARKLET HERE
  • 8. 4. VISITS FROM MANY(MOST?) MOBILE APPS
  • 9. 5. VISITS FROM iOS6
  • 10. LEARN MORE FROM THIS POST(includes custom report)
  • 11. NO LOCKGOOGLE.COM ISFINE. REFERRALDATA PASSES!
  • 12. LAST-CLICK ATTRIBUTIONVISITS FROM DESKTOP APPSVISITS FROM WORD FILESVISITS FROM PDFsVISITS FROM SECURE SITESVISITS MANY MOBILE APPSiOS6 MOBILE DEVICES
  • 13. HOW TO STRIKE BACK
  • 14. OPT 1: CAMPAIGN TAGGING
  • 15. WHAT MAKES A VISIT DIRECT?MEDIUM: NONESOURCE: NONE
  • 16. HOW DOES TAGGING HELP?MEDIUM: NONE YOU CHOOSESOURCE: NONE YOU SET
  • 17. DEVISE TAGGING STRATEGY
  • 18. MEDIUM NAMESOURCE
  • 19. TERM CONTENT
  • 20. WHAT IS MEDIUM?
  • 21. Quick Aside How can you trackprint, billboard, TV,and radio in GA?
  • 22. VANITY URL
  • 23. BUT ANYWAY BACK TO OUR REGULARLY SCHEDULED PROGRAM
  • 24. WHAT IS SOURCE?
  • 25. SOURCE = WHERE THE URL LIVES
  • 26. SOURCE =RESOURCE THAT PROVIDED THE CLICKGOOGLE SAYS
  • 27. I SAY
  • 28. SOURCE = TWITTERSOURCE = FACEBOOKSOURCE = MASHABLESOURCE = PINTEREST
  • 29. TWITTERFACEBOOKYOUTUBEPINTERESTMEDIUM SOURCE
  • 30. NOT GOOD CHOICES FOR MEDIUM
  • 31. WHAT IS CAMPAIGN NAME?
  • 32. NAME = (UMM) CAMPAIGN NAME
  • 33. A few tipsfrom thetrenches
  • 34. 1. Be consistent
  • 35. 2. Use lowercase
  • 36. 3. Separate w/ + sign
  • 37. 4. Customizemkt_tok
  • 38. Translation: Goog, instead of looking for utm_content, look for mkt_tok, kthx!bit.ly/custom-parameters
  • 39. REPORTS
  • 40. LET THE GAMES BEGIN
  • 41. EMAIL VS SOCIALCOMPARE MEDIUMS
  • 42. BANNER VS CPCCOMPARE MEDIUMS
  • 43. TWITTER VS FACEBOOKCOMPARE SOURCES FOR A MEDIUM
  • 44. AFFILIATE A VS AFFILIATE BCOMPARE SOURCES FOR A MEDIUM
  • 45. MAR+NEWSLETTER VS APR+NEWSLETTERCOMPARE CAMPAIGNS
  • 46. MOTHERS+DAY VS FATHERS+DAYCOMPARE CAMPAIGNS
  • 47. CREATE TAGGED URLs(TWO OPTIONS)
  • 48. GET HEREURL BUILDER
  • 49. YEAH, I CREATED A GOOGLE DOC(AGAIN )
  • 50. bit.ly/annies-url-tool
  • 51. A PEEK UNDER THE HOOD
  • 52. bit.ly/custom-dashboard
  • 53. If you use the bymonth report bewareof formatting drama
  • 54.