Taking Advantage of Social Media

What Will Do Today

1. What is Social Media?2. Tools of the Trade3. Case Studies and Practical

Examples4. Tips and Tricks to Succeed

Social Media

Social Media

• What Is It?• Social Media is an umbrella term that

defines the various activities that integrate technology, social interactions and the construction of words, pictures, videos and audio (wikipedia)

Why Should a Non-Profit Be Online?

Social Media Is:• Affordable• Viral• Connecting• Reputation Building• A Radical Shift

Social Media

How Big?

Where Do We Start?

POST

Socialgraphics

90:9:1

Technographics

http://www.forrester.com/Groundswell/

profile_tool.html14

So What Do We Use?

• Blogs/Podcasts • Facebook / LinkedIn• Feeds• Twitter• Analytics• Tracking• Monitoring

Email and Usernames

www.namechk.com

Blogs

Podcasts

Feeds

Facebook

• 400 million active users worldwide. • 14 million are Canadian

• 50% of users log on per day• Average of 130 friends per user

Facebook

• Personal Profiles vs Groups vs Fan Pages

• Facebook Events• Sharing Multimedia• Advertising• Facebook Connect• Applications• Privacy

Extending Facebook

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http://www.facebook.com/visit.longpoint

http://www.facebook.com/ernstandyoungcareers

http://www.facebook.com/cocacola

Case Studies

Twitter

• Terminology• Best Practices• Real Time

Searching• Applications

The Twitter Craze

@

#

RT

DM

Twitter Bird Credit: Freaky Frames

Case Studies

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Connecting it All Together

• Sentiment Monitoring• Stats and Data• URL Shortners• Policies

Sentiment Tracking

Know Your Audience

1. Observe 2. Interact3. Create

Know Your Audience

• Listen• Follow the conversation

Know Your Audience

• Interact• Engage with them

Know Your Audience

• Create• Produce engaging content

How to Create Content

•Constantly•Consistently•Coordinated•Casually

Thank You!