Task 5

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  • 1. Task 5Research into existing music videos (past students work)

2. Good videos. 3. Video 1The first music which I think was a success was a video from Shenfield High School in Essex. Thegroup did a song by Mac Miller called Frick ParkMarket. Mac Miller is a young British rap artist. The group who have done this music video has managed to pull off a successful video by using actors with a age similar to Mac Miller but alsothe urban/suburbia areas which fits in with MacMillers style.http://vimeo.com/33499385 4. The video as a whole was made by using quitehigh tec. gadgets which in the end did pay off forexample they used various different lenses(Canon 18-55mm kit lens, Tamrom 80-210mm lens, Samyang 8mm fisheye lens) which all had different purposes within the video making the quality of the video better but also making thevideo appear more realistic to an actual musicvideo. 5. There is also use of montage editing in the video. There is plenty of shots which dont have a meaning in the video but somehow they dogive a background to the song. An example of this is with the cows.The cows come up often in the video but they have no relevance to the song. I think the use of having montage editing is to show thepersonality of the characters. Personally I think that they have done this because they arent supposed to be near the cows show it shows a rebellion side same with the firework scene, it has no relevance butit shows rebellion. The video has credits at the beginning and the end. The colors of blue and white suit the song and audience because raptends to be a more male genre of music. The credits appear in time with the music too which gives it a more professional look. They have also put the name of the song at the start and end of the music video as well as making a record label also consisting of the same colors of blue and white. 6. EditingThe editing is important in this song because of the pace ofthe song the editing should match its fast tempo. In thisvideo there are plenty of shots and plenty of editing techniques such as jump cuts are used often in the video. An example of a successful jump cut in the video is 2.13 2.15 the jumpiness matches the jumpiness of the song. Thevideo also uses slow motion as well as a rewind technique which both work together which gives the video a sort of future feeling as if after that point of editing you can onlygo forward within the video. An example of the slow motion rewind effect is 2:16 2:18 7. SoundThe sound for this music video at the start they dont go directly into the music video they start of with like a scene with the lead singer slappinghands with his friend sat down on the bench. Here you can hear the diegetic sounds of the road, the wind and the trees. This is all effective because itgives us as the audience an idea what type of video this is going to be and where the music video willbe held mostly which is outside. The music as a whole goes in time with the clips being played which is effective because it makes it look a lotmore professional. 8. Mise en SceneThe lighting in this music video uses mostlynatural lighting because a lot of it is set outsidewhen they are inside the house when the singeris in bed there is a scene where they use anormal ceiling light. The costume of the threeboys are round about the same. They all comeacross as quite fashionable. 9. Camera Shots The camera shots for this music video have loads of different shots all working in different ways. The most popular shot they used is long shots and mid shots. The long shot is the mostpopular one and I think it was used to show thelocations, actions of the singer but also to show costume change. The mid shot was used to show the miming of the lyrics which looked effective because it was like the lyrics werebeing sung to us as the audience. 10. NarrativeThis video doesnt have a storyline but the lyrics and the visuals do connectwith each other. The group that has done this has also included the start of the song which is more of a intro than part of the actual song. They haveused humor in a way which does link in with the song such as in the song itgoes you cockroach and the visuals show the lead singer with his tongue out trying to lick a spider which isnt a cockroach but because you only seethat clip for a short second you cant tell the difference. The video is mostlylyrically and visually connected which I think works for this video having a bit of humor so the audience doesnt get bored watching the lyrics being shown out to them when this song is pretty self explanatory. Also the locations chosen fit in with the song. The young boys riding around in theircars, messing around and going to skate parks are all typical of young boysand especially this kind of audience who listen to rap music. 11. Video 2 The second video I am going to analyze is a music videofrom Luton sixth form college. The group did a song by Justin Timberlake and Timberland called What You Got (oh no). Obviously Justin Timberlake was in Nsync thenmoved onto doing solo work and Timberland collaborates with many different artists. Both men are in their 30s sotheir video will reflect their lifestyle. The group who have done this music video has managed to pull off asuccessful video by doing similar actions which they thinkpeople of Justin and Timberlands age would get up to butalso they have also taken influence in other videos in the same genre to create their video which has worked in their favour. http://www.youtube.com/watch?v=xblMkNKd_ss 12. The video as a whole was made by using a bluescreen. A blue screen is a special effect whichinvolves layer two video compositions on top ofeach other to create one whole video. The use ofblue screen in this video was effective because it they didnt overcomplicate their video by usingdifferent backgrounds, they used a plain blackscreen which in the end does work with the genre of music the group chose. Also another effect thegroup has used is a grey pattern around the singer as he moves and sings the pattern fits around him which looks effective. 13. EditingThe editing is important in this song because of the pace of the song the editing should match its fast tempo. In this video the video has long takes rather than short takes compared to the Mac Miller video but it of editing techniques of this video makes the video look like the shots are shorter takes. A edit which isused a lot in this video is a in out motion. This in out motion has a part where itis extremely successful and that is 2:00 when the singer and the girl are doing agrinding movement. The editing does the in out technique which creates a thrusting movement. Another edit which is used a lot in this video is a close up on the background dancer then a quick zoom out to the foreground dancerwith the background dancer still in frame this again creates movement in the video but also it allows the take of the video to be long rather than taking lots of shots. An example of this is 2.06 2.12. Another editing is the credits at the beginning making the video realistic. 14. SoundThe sound in this video has two different sound effects one being the song added on top and theother at the start the sound of talking. The sound of the talking crowd at the beginning of the video gives an atmosphere but also it adds to thescenario/narrative of the video. After researching intothe song I found out that the start of the song doesnthave the talking which the group has added. Because the sound has been so successfully and worked with the song it made it believable that the talking was inthe song. 15. Mise En Scene The lighting is hard to tell in this video because the colour has been changed to black and white. I think the black and white gives the video a new feel to it but also makes the video look crisp and clean. I think the black and white coloured has beeninspired by other videos from the same genre of music such asthe music video for My Love also by Justin Timberlake. Thecostume of this video you can see that everyone in the video iswearing black or white clothing which suggests that the actors had a strict clothing to be worn but also that the group knew they wanted their video to be in black and white. The lead singers are wearing similar clothing with the smart lookingcostume making us aware that they are the main characters in this music video. 16. Camera shots The camera shots used in this music video has alarge variety of shots from close up shots to show the girls eyes looking seductive as if she is drawing us in to medium close up of the lead singers face and the dancer in the background to extreme long shots two show the two boys singing next to each other. The different camera shots are important because its a way to show us what is happeningand a way to make us understand the video and the narrative. 17. NarrativeThe narrative of this music video is a club sort of scene and the two boys playing Justin Timberlakeand Timberland notice a girl, this is very generic forthis type of music genre with the scene at a club and a girl. I think the video has a whole is trying tohint that they want to take the girl home with them. The video isnt actually visually set in a club but you get the vibe/feeling that this is the feel forthe video they wanted their audience to have. Theyhave done this by the use of sound at the start ofthe video with the sounds of music and talking inthe background. 18. Video 3The last good music video I analyzed was by a group who did a song by The Pretty Reckless called Zombie. The group who did this music video got an A grade for theirwork. The Pretty Reckless is American rock band with female lead singer Taylor Momsen. I think what makesthis music video successful was that the group used a strong narrative but they also used a female actress to portray the story which is good because the lead singerof The Pretty Reckless is female and the song is written in firs