Refining your ideas

Social Action & Community Media

Handout case study

Handout case study

This is going to be where the SASH logo is located. I will be re-creating my own version of this.

Here will be a slogan from the SASH website or a new, made up slogan by me.

This will be a case study of the person who’s image is to the right.

The text here will be…

The text here will be…

Bus Adverts

Bus Adverts

In this corner I would like the advert to look especially professional. This is because it is where the company logo and slogan is going to be located. I decided that I would re-create the logo for the company ‘SASH’ as I feel that I have a good idea. The idea is to create a house using just a square and a triangle. I chose for this to be purple as I think that it is not a negative or positive colour.

The image I would like on this advert needs to be very positive as it is an advert to show the public how happy volunteers feel and how successful what they do, is. The image I would like to capture is going to be a shot of a middle aged happy couple. The models will be representing volunteers.

The slogan will appear in the box next to the newly created logo. I would like to perhaps use an existing slogan from the SASH website. However, if I cannot find one, I will have to think of one myself.

Throughout this advert I would like to stick to pastel colours so that it will set a nice, innocent and positive tone to the subject.

Here will be a quick case study of the two people in the image briefly telling the audience how happy they are as volunteers.

Possible Slogans for SASH

• ‘Preventing Youth Homelessness Together’• Working with the Youth to Prevent

Homelessness• Working Together to Prevent Youth being

Homeless• ‘Safe And Sound Homes’

Case Studies- Sarah and Chris

• ‘All our visitors have been polite, undemanding and a pleasure to host.’

• There have been no issues of unacceptable behaviour or situations we couldn’t handle. It all seems too easy!

• The feeling that I might have made a small difference to the life of someone needing help at a difficult time.

Case Study- Suzi

• The feeling that I might have made a small difference to the life of someone needing help at a difficult time.

Case study- Amy

• With the support of her SASH project worker, Amy was accepted to do A Levels at college.

• The stability has also enabled Amy to access specialist support to focus on improving both her emotional wellbeing and situation.

SafeAndSoundHomes

‘All our visitors have been polite, undemanding and a pleasure to host.’

Preventing Youth

Homelessness Together

Here I had a little bit of free time to do some experiments. I found that my original plan, to have two different coloured texts on the advert was a bad idea and did not look very professional. However I can see that the colour purple goes well with subject.The image, I think works very well as the two models do not have any specific colours to what they are wearing which makes the advert look very professional. However some may say that it lacks in detail.

The fonts on this page are only ‘Calibri’ this is because I am yet to download the specific fonts I will be using. However, I do know which font they will be. For the main logo I will be using and for everything else, such as slogans and case studies, I will be using

Bus advert

Business Card

I will create 3 different types of cards. They will each have a headline at the top right hand corner indicating whether they are the specific card ‘To volunteer’ ‘To Learn’ or ‘To Talk’. These business cards are provided for different people.

Like the heading, the image in each bottom left hand corner will vary for each card. ‘To Talk’ will have an image of a youth, ‘To volunteer will have an image of a person looking worthy to be a volunteer where as ‘To Learn’ will more than likely have a designed image perhaps a screen-shot from the internet and changed in Photoshop.

For each different card this box of text will change each each time. This text includes all the contact details to get in touch with each different service focused by the charity SASH.

A business card is a great way for people to know all about a company, charity or organization. Each different type of cards will be handed out in local schools, colleges, towns, shops and supermarkets.

On every type of business card, in the same locations will be the business logo and SASH slogan. These will be in the top left corner.

Background Colours The colour tone I chose for my project was pastels. Where as my definite colour for fonts and the logo was the pastel purple. Therefore I tried this purple on some backgrounds of potential pastel colours. However I found that most of these may make the tone of the charity seem a bit too happy. I found that this bottom right one was my favourite which I am most likely to use.

I have been looking through existing business cards and I saw that there was not any images included on them. Therefore I have come up with a new idea. SASH

Instead of an image, I could add ‘SASH’, only lowering the opacity. Therefore it would not stand out much, but it will be there for decoration. This way, it looks professional and not too plain and boring.

If I cannot find the appropriate fonts, an idea would be, to hand draw a design of the word SASH so that I could then scan in that design and add it to the business card using Photoshop. An advantage to this would be that the font would be exactly how I want it. However if it is not done very well, the text could look unprofessional.

Also, I forgot to add what would be on the back of these business cards. There will be a logo from SASH along with their slogan.