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In the very near future new technologies will propel the travel experience to another level – meaning the industry will need to be prepared for more change.From ultra high-tech ways to check in at airports … to alternative payment methods … to biometrics and mobile tour representatives, disruption is almost guaranteed to impact many, if not all, parts of the industry … again.The impact of such technology will not be straightforward, so this webinar presented by Tnooz and Amadeus will showcase more about what is coming round the corner and how your business can meet the challenges and grasp the opportunities in store.Panelists for this FREE webinar were:Brian Beard – executive, travel technology and consulting, Amadeus North AmericaRobert J Webb – chief information officer, Hilton WorldwideZack Hicks, group vice president and chief information officer, Toyota Motor Sales, USAModerator:Kevin May – editor and co-founder, Tnooz
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Tech Power Tools: Changing the Way We Travel
March 27, 2012
K
Kevin MayEditor / Moderator
Gene QuinnCEO / Producer
Panelists
Brian BeardAmadeusExecutive, Travel Technology & Consulting
Rob WebbHilton WorldwideCIO
Zack HicksToyota MotorSales, USAGroup VP & CIO
Poll no. 1
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Technology Power Tools
How transformative technologies will herald a new era in travel
Brian Beard, Executive, Travel Technology & Consulting, Amadeus
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Increasing frustration and stress associated with travel in the age of mass tourism
Greater demand for richer, deeper and more personalized experiences amongst both new and seasoned travelers
The report explores how transformative technologies can
establish an era of collaborative travel benefiting both travel companies and the 21st Century traveler
1. Chaos to Collaboration
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2. Automatic transit
Beyond tickets (and passports): chips, biometrics, NFC, contactless,
long-range fingerprinting Barriers to technological change
social values, core science/technology, infrastructure, business models
Factors will affect automated security management in transit personal data concerns and regulation Meeting travelers’ differing needs
“Checking in” could become the exception rather than the norm.
Manual check-in security will be replaced faster, more efficient automated identity management
systems.
Poll no. 2
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Data on travel-related payments will be integrated, acting as a memory of expenditure and activity for individuals, groups
and travel businesses.
It will be easier to personalize and bundle services, to share expenditure for group travel, and to record and trace and recall the history of “travel experiences.”
3. Payment with memory
Intelligent passenger records Digital breadcrumbs:
mobile payments and history will have a positive impact on personalization
Contactless cards and group buying Bump and pay, square mobile credit
card reader Digital collectives (i.e. Groupon)
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4. Intelligent recommendation
More freedom, more transparency
Development of an information
ecosystem: peers, search and
experts
Intelligent travel guides &
personalized travel guides
The travel agent of the future
Travel will become even more of a social activity. As technologies make it
easier to tag and recommend the “travel experience,” travelers will be
influenced by their peers.
Internet search engines and expert advice will be equally important.
More comprehensive quality-control networks will create competitive pressures but, possibly, greater
opportunity.
The travel agent of the future will have a role as expert curator or editor of
recommendations and reviews and as objective, “external” specialist.
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Conclusion
Providers have time to shape – rather than simply await – the future by understanding the shifting needs of the traveler
Travel companies have the ability to preempt rather than simply respond to change
The most successful brand will be those with the vision to spot and take advantage of emerging trends ahead of their competitors
Poll no. 3
Q & A
Thank You!
Please
Please send your questions and comments to Kevin May, [email protected]
Replay of today’s webinar and presentation will be available tomorrow at www.tnooz.com
