TechCrunch Disrupt 2016

2016 | New York | San Francisco | London

TECHCRUNCH DISRUPT 2016Disrupt is the world’s premier conference to debut disruptive startups and technologies, and learn what’s top of mind for the industry’s key innovators.

It brings together the best and brightest entrepreneurs, investors, hackers, and tech fans for onstage interviews, Startup Battlefield, a 24-hour Hackathon, Startup Alley, Hardware Alley, and lots of after parties.

Disrupt New York • Brooklyn Cruise Terminal• Hackathon: May 7-8 • Conference: May 9-11

Disrupt San Francisco• Pier 48• Hackathon: September 10-11 • Conference: September 12-14

A UNIQUE BRAND EXPERIENCEThere’s no other conference in the world like Disrupt.

BEHIND-THE-SCENES ACCESS

Be the exclusive sponsor a many different VIP-level

opportunities

UNPARALLELED EXPOSURE

Stop thousands of attendees in their tracks with your unique

onsite activation

BE ON THE CUTTING EDGE

Witness tech news exclusives, like when Mark Zuckerberg gave his first

post-IPO interview at Disrupt

WORLD-CLASS SPEAKERS

The global tech scene looks to Disrupt to hear what the most

revered innovators have to say

ONCE-IN-A-LIFETIME

OPPORTUNITIESWhere else can an

unknown startup get advice from the likes of Marissa Mayer or Fred Wilson?

WHERE STARTUPS ARE BORN

Startup Battlefield competitors have raised over $5.7 billion

since debuting at Disrupt

DIRECT ACCESSReach young, ambitious startup founders and hackers who need

your services to succeed

THE HACKATHON

PARTNERChoose 1 of these 6 activations.

1. API workshop• A more formal classroom setting with AV support

• Only 6 total workshops are permitted, and they are selected by TechCrunch to guarantee hackers a certain level of variety of API tools

• There is 1 workshop every half-hour from 2pm-5pm on Saturday

• The workshops are highlighted on the hackathon blog and wiki

2. Branded workspace• A branded exhibition workspace where hackers have

access to additional, in-depth API instruction

• Includes up to 5 dedicated round tables where hackers can work and one 6’ exhibitor table

3. Official tools & technologies• Provide your technology to host and/or support hacking

* Vertical exclusivity available for an additional cost

http://techcrunch.com/events/disrupt-ny-hackathon-2014/api-workshops/

http://disrupteuhackathon.challengepost.com/

PARTNER (continued)

Choose 1 of these 6 activations.

4. Custom contests• Host a custom contest and offer a prize (<$5k value)

• The contests are highlighted on the hackathon blog and wiki

• Winners are announced onstage by you directly after the hack presentations on Sunday

• There are about 10+ contests total* Cash prizes are encouraged; vertical exclusivity available for an additional cost

5. NEW! Giveaways• Give away things like sleep masks, overnight survival

kits, hoodies, etc. to hackers for their all-night hack

• Items can be co-branded w/ TechCrunch or Disrupt

• Items must be approved by TechCrunch

6. Backstage reception• Host a reception backstage during hack presentations

on Sunday, 11am-2pm

• Network with hackers, TechCrunch editors, and staff

• You can offer gift bags to guests

• Includes signage on the food and beverage tables* There’s no room for additional sponsor tables

http://techcrunch.com/events/disrupt-ny-hackathon-2014/awards/


PARTNER (continued)

All partner sponsors receive these benefits.

Premium branding & benefits• 6’ exhibitor table—table-top sign, power, internet, and

linens at the hackathon AND conference

• Logo and 60-word company description—printed programs, TechCrunch, and shared signage (logo only)

* Only partner sponsors are featured on the hanging banner at the main entrance and registration area

• On-stage recognition—a “thank you to our sponsors” segment is announced at the close of the hackathon AND conference, both of which are livestreamed

• Press list access

• Participation in The Lightning Round—at the hackathon opening at 1:30pm on Saturday, each partner sponsor has 30 seconds to announce to the hackers what tools/services/contests they’re offering

* Partner sponsors present in alphabetical order; can only use their voice (no AV or props); this is not livestreamed

• Presence at 3 TechCrunch Meetups in 2015 (optional)

• 8 conference passes—$2,995/each value

• 2 VIP dinner tickets—$2,000/each value

PRODUCTHave your own table at the hackathon• Use your dedicated exhibitor table to showcase your API

and other tools that hackers can use as their development platform

• These sponsored areas are highlighted on the hackathon wiki

Branding & benefits• 6’ exhibitor table—table-top sign, power, internet, and

linens at the hackathon AND conference





• 1 VIP dinner ticket—$2,000 value



FOOD & BEVERAGESponsor 1 (or more) of 7 meals• Underwrite the brain fuel provided to hundreds of hackers

to help them get through the night

• Choose 1 of the following meals: 1 breakfast, 2 lunches, 1 dinner, 1 midnight dinner (pizza and beer), 2 snack breaks

• Includes signage on the catering tables

• Provide branded napkins, cups, cutlery, table cloths, etc.

* Sponsors cannot choose what type of food is served

Branding & benefits• Logo and 25-word company description—printed

programs, TechCrunch, and shared signage (logo only)


THE CONFERENCE

PARTNERChoose 1 of these 8 activations.

1. VC / incubator pavilion• A co-branded pavilion in Startup Alley that showcases

the startups in your portfolio

• Accommodates six 24” standup exhibitor tables

• Includes 16 total conference passes (4 investor and 12 portfolio passes)

* Exclusive to VC and independent investment firms

2. Custom disruptor award• Collaborate with TechCrunch on an exclusive award

designed, named, branded, and presented by you at the closing ceremonies of Startup Battlefield

• Past examples: Audience Choice Award, Best Business Plan, Best Presentation, Ingenuity Award

* Cash or in-kind prizes should be included; see the Appendix for more info

3. Exclusive conference feature• Host a one-of-a-kind experience or brand a highly

coveted feature/item at Disrupt

• Past examples: Social media or networking tools for attendees, whiskey tasting bar, music / entertainment, official press photos, lanyards that hold admission badges, t-shirts, coffee carts

* Technical support and product development provided by sponsor

PARTNER (continued)


4. Exclusive sponsor of Startup 411• Be the exclusive sponsor of the entire Startup 411 area,

denoted w/ your company name on the overhead banner

• Startup 411 is a separate area within the conference (separate from Startup Alley)

• More established companies who are specifically targeting startups as potential customers exhibit here (often include product-level conference sponsors)

5. Exclusive vertical sponsor of Startup Alley• Host a dedicated meeting space so you can talk one-on-

one with potential startup clients

• Verticals may include law firms, accounting firms, operational logistics, etc.

• Direct benefits—category exclusivity within the sponsorship, Startup Alley lead pre-qualification, a dedicated meeting space, logistics management

6. Exclusive sponsor of Hardware Alley• Be the one-and-only sponsor of Hardware Alley, which

takes place on the final day of Disrupt

• Denoted w/ your company name on the hanging banner overhead at the HA entrance, and in all e-communications about HA (emails, blog posts, etc.)

PARTNER (continued)


7. Networking Reception*

• Sponsor 1 of 6 available onsite receptions, curated and customized for 50-60 guests each

• Collaborate with TechCrunch on who to invite based on your marketing goals (can include Startup Battlefield contestants, Startup Alley exhibitors, speakers, etc.)

• TechCrunch will handle all logistics and manage the RSVP process, however you are responsible for inviting some of the guests

• Limited signage at the reception—table-top signs, cocktail napkins, and tchotchkes on tables

• Past examples—Battlefield Breakfast, Speakers Dinner

* Has a higher cost than all other partner-level sponsorships

8. Closing Cocktail Reception• Be the exclusive sponsor the Closing Cocktail Reception

on the final day of Disrupt

• It’s held in Startup Alley for 30 minutes

• Wine, beer, non-alcoholic beverages are served (no food)

• You may provide additional decorations and features at your own expense and with TechCrunch approval

• Limited signage at the reception—table-top signs, cocktail napkins, tchotchkes on tables

PARTNER (continued)

All partner sponsors receive these benefits.

Premium branding & benefits

• 6’ exhibitor table—table-top sign, power, internet, and linens at the conference


* Only partner sponsors are featured on the hanging banner at the main entrance and registration area

• On-stage recognition—a “thank you to our sponsors” segment is announced at the close of the conference, which is livestreamed





PRODUCTHave your own table at the conference• All product-level sponsors exhibit in Startup 411

• Startup 411 is a separate area within the conference (separate but next to Startup Alley)

• More established companies who are specifically targeting startups as potential customers exhibit here


linens at the conference





• 1 VIP dinner ticket—$2,000 value

* Featured image shows Disrupt New York, not San Francisco

EXHIBITORShowcase your young startup at Disrupt• This is sponsorship is exclusively for companies with less

than $5 million in financing or that are less than 5 years old

• This is ideal for tech startups that want to introduce their themselves to the tech industry


linens at the conference




FOOD & BEVERAGESponsor 1 (or more) of 9 meals• Underwrite the food and beverages that’s provided to

thousands of attendees every day, all day

• Choose 1 of the following meals: 3 breakfast, 3 lunches, 3 snack breaks

• Includes signage on the catering tables

• Provide branded napkins, cups, cutlery, table cloths, etc.

* Sponsors cannot choose what type of food is served

Branding & benefits• Logo and 25-word company description—printed

programs, TechCrunch, and shared signage (logo only)


* Sponsors can add a 6’ rectangular exhibitor table during the conference for an additional cost

BRAND AWARENESSPACKAGEPremium pre-event & onsite branding• Logo on all outdoor marketing—like billboards, wild

postings, and taxi cab video ads

• Logo on all shared signage at Disrupt—including the main entrance banner (exclusive to partner-level sponsors)

• Logo and 60-word company description—TechCrunch and the printed program

• One 30-second video—played on all the screens on the show floor before or after a session break in the Main Hall*

* 9 available per day; first come, first serve; video shown 1x/day; it is not part of the livestream

• Full-page, 4-color ad in the printed program

• 6’ exhibitor table—table-top sign, power, internet, and linens at the conference (optional)




BACKSTAGE BRANDING PACKAGEPremium branding backstage• Logo on backstage signs—placed in conspicuous

locations for the duration of the conference

• One 30-second video—played on plasma TVs backstage*

* Video is looped throughout the day; it is not part of the livestream

• Branded catering items—provide napkins, cups, cutlery, table cloths, etc. for backstage catering tables if desired

• Logo on all shared signage at Disrupt—including the main entrance banner (exclusive to partner-level sponsors)

• Logo and 60-word company description—TechCrunch and the printed program

• Full-page, 4-color ad in the printed program





Everyone hangs out backstage: AOL execs, TechCrunch editors and writers, speakers, and Startup Battlefield contestants

Yancey Strickler, Co-Founder of Kickstarter

John Biggs, TechCrunch

Editor

SPEAKER GIFT BAG: 1 PRODUCTOne-on-one exposure for your product• Include 1 product—subject to TechCrunch approval—in

the Disrupt speaker gift bags

• Must supply 115 of the same product

• It will be accompanied by other items from partner sponsors at TechCrunch’s discretion

• The conference chair will hand-deliver all gift bags

Partner-level branding & benefits• Logo and 60-word company description—TechCrunch,

printed program, and shared signage (logo only)

• Half-page, 4-color ad in the printed program





SPEAKER GIFT BAG: UNLIMITEDOne-on-one exposure for your products• Include unlimited products—subject to TechCrunch

approval—in the Disrupt speaker gift bags

• Must supply 115 of the same product

• It will be accompanied by other items from partner sponsors at TechCrunch’s discretion

• The conference chair will hand-deliver all gift bags








VIP DINNERBe the exclusive sponsor!• About 200 guests—editorial, speakers, exhibitors,

competitors—attend the VIP dinner the first night of the conference (Monday) at a five-star dining establishment

• Invite your own guest list (up to 25 names)

• TechCrunch will manage the logistics and RSVP process

Partner-level branding & benefits• Logo and 60-word company description—printed

programs, TechCrunch, and shared signage at the conference (logo only)

• Branding at the dinner—TechCrunch can advise on the how to integrate your brand at the dinner






WOMEN IN TECH(CRUNCH)TechCrunch is hosting an invite-only Women in Tech(Crunch) event at Disrupt San Francisco.

Women at TechCrunch will bring together female founders, developers, speakers, and investors to build a community and network among female attendees of Disrupt.

There will also be a short program with a office hours for a chance to meet one-on-one with female investors.

Sponsorship branding & benefits• Logo and 60-word company description—TechCrunch,




AFTER PARTIESBe the exclusive sponsor of 1 of 3 parties• There is 1 official Disrupt after party per conference night

at various locations in Manhattan (3 total)

• They are open to all conference attendees

• Expect about 500 guests, plus any private guest lists









* See the Appendix for more info

THE SOCIAL WALLSponsor of a 16’x9’ interactive social wall• Brand the supporting framework of the wall and 1-2 digital

panels of the social wall screen

* Alterations and customization available and incremental to sponsorship cost

• Host a lounge area around the social wall









VIP TRANSPORTProvide luxury transportation to Disrupt VIPs

• VIPs include speakers, Startup Battlefield judges, panelists, and TechCrunch editorial

• Use your own luxury vehicles or TechCrunch will provide

• Work with TechCrunch on custom branding and optional gift bags in the vehicles themselves










STARTUP BATTLEFIELD RECEPTIONBe the exclusive sponsor!• This VIP, invitation-only reception is hosted directly after the

conference concludes on Wednesday for about 2 hours

• Up to 100 guests—all current and select past Startup Battlefield competitors

• TechCrunch will manage the logistics and co-manage the invite list with you

• Branding at the reception—TechCrunch can advise on the how to integrate your brand at the dinner








STARTUP BATTLEFIELD DINNERBe the exclusive sponsor!• This VIP, invitation-only dinner is hosted at an upscale

restaurant the final night of the conference on Wednesday

• Up to 100 guests—all current and select past Startup Battlefield competitors

• TechCrunch will manage the logistics and co-manage the invite list with you

• Branding at the dinner—TechCrunch can advise on the how to integrate your brand at the dinner








STARTUP BATTLEFIELD EXCLUSIVE

• Your logo on:

- Battlefield main page for the duration of Disrupt

- Battlefield page for Disrupt

- Battlefield signage (hanging and tabletop)

- Battlefield t-shirts (position on right sleeve)

- Host Battlefield Reception (Wednesday)

• Option to host pre-conference Battlefield Rehearsals

• On-stage mention by Jason Kincaid at beginning and end of Battlefield sessions (all 3 conference days)

• On-stage mention by Samantha O'Keefe at conference opening (all 3 conference days)

• On-stage mention in Sponsor Thank You’s (Wednesday)

• On-stage photo with the Battlefield winner & editors at close of conference (Wednesday)

• Optional Office Hours with Battlefield companies in 1x1 booth in Exhibit Hall

• Optional 10x10 booth in Exhibit Hall with signage indicating Sponsor of TC Battlefield

Plus all Partner-level benefits! (see slide 14)

PRIVATE MEETINGHost a closed-door meeting space at Disrupt• Host an under-the-radar, private meeting space in the Main

Hall so that you can talk with startups one-on-one, but without all of the unwanted attention from other attendees

• Direct benefits—Startup Alley and Startup Battlefield lead pre-qualification, a dedicated meeting space, and discretion

• TechCrunch will manage all of the logistics

Partner-level benefits• Press list access




Á LA CARTE SPONSORSHIPS

1. Co-brand the admission badges • Add your logo next to TechCrunch Disrupt logo

2. Add an item to the speaker gift bags • Must provide 115 items

3. Brand all 4 charging stations backstage• Includes branding and video

4. Run a 30-second static or video display—on the screens in the Exhibition Hall during each conference day*

5. Run a 30-second video—on the main screen (over the stage) in the Session Hall before a session begins*

6. Provide branded catering items—plates, napkins, cups, cutlery, and/or table clothes during a meal in the Main Hall

7. Brand an espresso machine backstage—which serves everyone with a backstage pass

* Video shown 1x/day; it is not part of the livestream

COST BREAKDOWN

Sponsorship Level Estimated Cost

All partner levels $45,000

Product $25,00

Food & Beverage

1 Breakfast2 Lunches1 Dinner1 Midnight dinner (pizza and beer)2 Snack Breaks

$7,500/each

Optional 6’ exhibitor table $3,000

HACKATHON WEEKEND: Saturday, 12pm—Sunday, 2pm

Sponsorship Level Estimated Cost

All partner levels Excludes Networking Receptions

$45,000

Product $25,000

Exhibitor $9,500

Food & Beverage

3 Breakfasts $35,000/each

3 Lunches $50,000/each

3 Snack Breaks $25,000/each

Optional 6’ exhibitor table $3,000

THE CONFERENCE: 9am—6pm Everyday

Planning Notes• All onsite sponsorships must be planned in MPS as an offline charge / production fee• All onsite sponsors will need sign a separate events SOW in addition to any other AOL agreement

COST BREAKDOWN (continued)

Sponsorship Packages Estimated Cost

Brand Awareness Package $50,000/each

Backstage Awareness Package $50,000/each

Speaker Gift Bag: 1 Product $40,000/each

Speaker Gift Bag: Unlimited Products $80,000/each

1 VIP Dinner $100,000

Women in Tech(Crunch) $25,000

6 Networking Receptions $50,000+/each

3 After Parties $50,000/each

1 Social Wall $200,000

1 VIP Transport $50,000

1 Startup Battlefield Reception $45,000

1 Startup Battlefield Dinner $50,000

1 Startup Battlefield Exclusive $150,000

Private Meeting $45,000/each

THE CONFERENCE: 9am-6pm Everyday

Sponsorships Á La Carte Estimated Cost

Speak Gift Bag Item $10,000/each

1 Backstage Charging Stations (4) $20,000

1 Backstage Espresso Machine Wrap $20,000

1 Admission Badge Co-Branding $20,000

Branded catering items in the Main Hall $35,000/meal

Main Hall Static Displays $10,000/each

Session Hall Videos $20,000/each

APPENDIX

THE CUSTOM DISRUPTOR AWARDCollaborate with TechCrunch on an exclusive award that honors Disrupt innovation—designed, named, and presented onstage by you at the closing of Startup Battlefield.

• You Determine: The award name, eligibility rules and requirements, the brand for the award (i.e. innovation, use of, best of), contest winner (an individual or company)

• Getting the Word Out: Your social drum beat! We encourage you to get the word out!

• Potential Winners: You can target any or all of the Disrupt crowds—Startup Alley exhibitors, sponsors, Startup Battlefield, etc. They just need to be present at Disrupt.

• Branding: You brand your contest as you wish. If companies must do something to win, send the contest requirements via your social channels (dedicated emails are available).

• Announcing the Winner: While the judges are deliberating the Startup Battlefield finals, you’ll have no more than 1 minute to present your award. No exceptions!

• Video Bonus: We’ll provide a video recording of your presentation for post-conference exposure.

• Past Awards: Best Startup Innovation, Ingenuity Award, Best Hardware Startup, Best Business Plan, Best Presentation, Audience Choice Award, Chevy Driving Innovation Award, Johnny Walker – Keep on Walking

AFTER PARTIESThere is one official Disrupt after-party per conference, night, branded exclusively in the conference agenda.

Who AttendsParties are open to all conference attendees (expect approx. 500 guests, plus your private guest list)

Make It Your Own (co-branded with TechCrunch)As the exclusive sponsor, you own the message

Chance to Say SomethingTake the mic for a short speech

Curated Experience Customize the experience to suit your needs

VIP AreaYour one-on-one opportunity for those key connections

Technology

TechCrunch Disrupt 2016