TechCrunch Disrupt SF 2014 Onsite Sponsorships

Onsite Sponsorship Opportunities

San Francisco | Pier 48 | September 6-10, 2014

DISRUPTING 2014 THE BEST VENUE TO DEBUT STARTUPS •  TechCrunch Disrupt is the world’s premier conference to debut

disruptive startups and technologies, as well as learn what’s top of mind for the industry’s key innovators

•  It brings together the best and brightest entrepreneurs, investors, and hackers for onstage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley, and lots of after-parties

•  In addition to its 3,000+ attendees, Disrupt is livestreamed to millions of viewers worldwide

EVENT DETAILS San Francisco, CA •  Hackathon: September 6-7 •  Conference: September 8-10 •  Venue: Pier 48

All in all, I highly recommend TechCrunch Disrupt to any entrepreneur (social or otherwise) looking to

launch or accelerate their venture.

The TechCrunch team knows how to identify and promote startups with great potential. They also take

the time to coach entrepreneurs in how best to present their work.

I encourage any social entrepreneur evaluating their conference plans to consider Disrupt.

Jason Aramburu, Founder/CEO of Soil IQ 2013 Exhibitor & Startup Battlefield Finalist

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HACKATHON PARTNER Promote Your Technology Through…

•  An API workshop environment

•  A branded exhibition workspace where hackers have access to additional, in-depth API instruction Includes three 6’ round tables and one 6’ rectangular table

•  Provide your technology to host and/or support hacking

•  Custom contests with partner-awarded prizes Prizes cannot exceed $5,000 in value

•  Backstage reception during onstage presentations

Premium Branding & Benefits •  6’ exhibitor table with table-top sign, power, internet, linens

•  Sixty-word description on printed programs, shared signage, event website

•  On-stage recognition

•  Press list access

•  Right of first offer for future Disrupt sponsorships

•  Optional brand presence at 3 Meetups + Pitch-Offs

Conference Access •  8 conference passes (a $2,995/each value)

•  2 VIP dinner tickets

HACKATHON PRODUCT Encourage Hackers to Use Your Technology

•  Sponsors support a designated, branded table area for developers who want to use their technology as a development platform

•  These sponsored areas are highlighted on the Hackathon community website

Product-Level Branding & Benefits •  6’ exhibitor table with table-top sign, power, internet, linens

•  Dedicated onsite signage

•  Forty-word description on printed programs, shared signage, event website


•  Mention in Hackathon-dedicated announcements




•  1 VIP dinner ticket

HACKATHON FOOD & BEVERAGE

Everyone Gets Hungry •  Provide meals, snacks, and drinks to hungry hackers

during the Hackathon weekend

•  Sponsors can also supply their own branded napkins, cups, cutlery, and/or signage at the catering tables

Exhibitor-Level Branding & Benefits •  Twenty-five-word description on printed programs, shared

signage, event website


Sponsorship Types •  Breakfast

•  Lunch

•  Dinner

•  Snacks

•  Beer

CONFERENCE PARTNER VC/Incubator Portfolio Pavilion

•  A co-branded pavilion in Startup Alley that showcase your portfolio-company startup demos. Includes 16 total conference passes (4 investor and 12 portfolio passes) Exclusive to VC firms and independent investment organizations. Accommodates six 24” standup cocktail tables

Custom Disruptor Awards (4) •  Collaborate with TechCrunch on an exclusive award

designed, named, branded, and presented by you at the closing ceremonies of the Startup Battlefield

•  Past examples: Audience Choice Award, Best Business Plan, Best Presentation, Ingenuity Award Cash or in-kind prizes should be included

Exclusive Conference Feature •  Host a special feature of the conference

•  Past examples: Social media/networking tools for attendees, custom mobile apps, social games and/or contests, music/entertainment, photo gallery, official press photos, social media, communications, and networking tools for Disrupt community usage, lanyards, t-shirts Technical support and product development provided by sponsor

CONFERENCE PARTNER (continued)

Hosted After Parties (3) •  There will be one official Disrupt after-party per conference

night, branded exclusively in the conference agenda

•  They’ll be open to all conference attendees (anticipate about 500 guests, plus any private guest lists)

VIP Dinner Host (1) •  About 200 guests take advantage of special networking on

opening night at a five-star dining establishment

Networking Receptions (6) •  Collaborate with TechCrunch on an onsite reception or

lunch designed to help various conference attendees make targeted connections

•  In the past receptions have included formatted speed meetings for startups to pitch to top VCs and meet and greet luncheons for prospective funders

Closing Cocktail Reception (1) •  This will be held in Startup Alley and at its conclusion, the

Startup Battlefield winners will be announced

•  Wine, beer, soft drinks, and light appetizers are included Sponsors may provide additional decoration and features at their own cost


Startup 411 •  A Product Sponsor may opt to exhibit in a special area

designated as Startup 411

•  This area is ideal for companies that are specifically targeting startups as users of their technology or services

Startup Alley •  Be the exclusive industry vertical for Startup Alley

•  Direct benefits include category exclusivity, Startup Alley lead pre-qualification, a dedicated meeting space, logistics management, and contact Information

Hardware Alley •  Sponsor the Hardware Alley section of Startup Alley on the

last day of the conference

•  The sponsor will be denoted with a hanging banner over the entrance of Hardware Alley and in all communications about the Alley, including blog posts leading up to Disrupt


All Conference Partners receive the following benefits:

Premium Branding •  6’ exhibitor table with table-top sign, power, internet, linens








PARTNERS & MEETUPS 2014 Schedule

•  June 10: Austin, TX

•  June 12: Seattle, WA •  July 15: Grand Rapids, MI

•  July 17: Boulder, CO

Conference Partners have the option to be part of the 2014 TechCrunch Meetups!

What Are Meetups?

TechCrunch editors take to the road to host informal meetups, where 1,000+ attendees network and pitch their startups to fellow entrepreneurs, VCs, and investors, as well as get lots of exposure from TechCrunch and local media.

Pitch-off winners may receive a number of awesome prizes, including consideration for Disrupt Startup Battlefield.

Additional incremental costs apply

CONFERENCE PRODUCT Startup 411 Provider

•  A Product Sponsor may opt to exhibit in a special area designated as Startup 411

•  This is ideal for those companies specifically looking to target startups as users of their technology or service

Product-Level Branding & Benefits •  6’ exhibitor table with table-top sign, power, internet, linens

•  Forty-word description on printed programs, shared signage, event website





•  1 VIP dinner ticket

CONFERENCE EXHIBITOR Showcase Your Startup

•  This sponsorship level is ideal for:

-  Tech companies that want to introduce their brand and technologies to the tech industry

-  Non-technology companies who want a special display area or information distribution space

•  This is exclusive to companies with less than $5 million in financing and/or that are less than 5 years old

Exhibitor-Level Branding & Benefits •  6’ exhibitor table with table-top sign, power, internet, linens

•  Twenty-five-word description on printed programs, shared signage, event website



CONFERENCE FOOD & BEVERAGE

Everyone Gets Hungry •  Provide meals, snacks, and drinks to hungry attendees

during the three-day conference

•  Sponsors can also supply their own branded napkins, cups, cutlery, and/or signage at the catering tables

Exhibitor-Level Branding & Benefits •  Twenty-five-word description on printed programs,

shared signage, event website

•  On-stage recognition Sponsors can add a 6’ rectangular exhibitor table during the conference for an additional cost

Sponsorship Types •  Breakfast

•  Lunch

•  Snacks

BRAND AWARENESS PACKAGE

Pre-Event Brand Presence •  Outdoor/out-of-home marketing, including wild postings

and a billboard

•  All pre-event, offline video advertising, i.e. taxi cabs

Premium Onsite Branding

•  1 video roll (30 seconds) before or after the session begins in main session hall

-  8 opportunities available per day (slots assigned)

-  On a first come first served basis. Additional playback opportunities incremental to sponsorship

•  Partner-level branding on printed signs, event website, and full-page ad in the program guide

•  Optional 6’ exhibitor table with table-top sign, power, internet, linens


Conference Access

•  8 conference passes (a $2,995/each value)


BACKSTAGE BRANDING PACKAGE

Premium Onsite Branding •  Brand presence on backstage signs placed in

conspicuous locations for the duration of the conference

•  Video playback on plasma TVs backstage

•  Branding of napkins, cups, and flatware during all food service elements backstage

•  Partner-level branding on printed signs, event website, and full-page ad in the program guide





OFFICIAL SPEAKER GIFT BAG SPONSOR

Sponsorship Details •  1 product—subject to TechCrunch approval—for

placement in the speaker gift bags

•  Must supply 115 of the same product

•  It will be accompanied by other items from partner sponsors at TechCrunch’s discretion

•  The TechCrunch conference chair will hand-deliver all gift bags

Premium Onsite Branding •  Partner-level branding on printed signs, event website,

and half-page ad in the program guide





EXCLUSIVE SPEAKER GIFT BAG SPONSOR

Sponsorship Details •  Unlimited products—subject to TechCrunch approval—for

placement in the speaker gift bags

•  Must supply 115 of the same products

•  It will be accompanied by other items from partner sponsors at TechCrunch’s discretion

•  The TechCrunch conference chair will hand-deliver all gift bags







VIP TRANSPORTATION SPONSOR

Sponsorship Details •  Transportation will be used exclusively by VIP speakers,

judges, panelists, and TechCrunch editorial

•  The ability to supply the method of transportation, i.e. your upcoming vehicle

•  Branding on all event supplied transportation

•  The ability to offer a gift bag in the vehicle

Premium Onsite Branding

•  Partner-level branding on printed signs, event website, and half-page ad in the program guide





SPONSOR AN AFTER PARTY ON A CRUISER

Sponsorship Details •  The ability to host an invite-only after party on a cruiser

that leaves from the venue

•  Brand presence/wrap on the outside of the boat and around all bars and on screens on the Cruiser

•  Up to 400 guests permitted (the list is co-managed by the sponsor and TechCrunch)

•  The ability to host entertainment

Premium Onsite Branding •  Partner-level branding on printed signs, event website, and

half-page ad in the program guide





HOSTED SOCIAL WALL SPONSOR

Sponsorship Details •  Be the exclusive sponsor of a 16’ x 9’ social wall

•  The ability to brand the supporting framework of the wall (alterations and customization available and incremental to sponsorship cost)

•  The ability to host 1-2 panels on the social wall

•  Host a lounge area around social wall

Partner-Level Branding

•  Branding on printed signs, event website, and half-page ad in the program guide




STARTUP BATTLEFIELD RECEPTION SPONSOR

Sponsorship Details •  VIP, invitation-only reception that’s hosted backstage after

the Disrupt conference concludes

•  The invite list will include all current Battlefield members as well as select members of previous Battlefield competitions

•  Up to 150 total guests

•  TechCrunch and the sponsor will co-manage the invite list







STARTUP BATTLEFIELD DINNER SPONSOR

Sponsorship Details •  VIP, invitation-only dinner that’s hosted at an upscale

restaurant

•  The invitation will include all current Battlefield members as well as select members of previous Battlefield competitions

•  Up to 100 total guests

•  TechCrunch and the sponsor will co-manage the invite list







PRIVATE MEETING SPONSOR Sponsorship Details •  Direct benefits include Startup Alley and Startup Battlefield

lead pre-qualification, a dedicated meeting space, logistics management, and contact Information

Partner-Level Branding

•  6’ exhibitor table with table-top sign, power, internet, linens






Conference Access

•  8 conference passes (a $2,995/each value)


Á LA CARTE SPONSORSHIPS Sponsorship Options •  Item in gift bag

•  4 charging stations backstage w/ branding and video

•  Wrap backstage espresso machines with your brand

•  Badges

•  Brand all plates, napkins, cups, utensils in the Main Hall

•  Exhibition Hall logo or videos on displays (rotating 30-second spots)

•  30-second pre-roll in the Session Hall before sessions begin (during breaks, after sessions, end for the day)

•  Dedicated ‘Thank You’ sponsor slide (at appropriate time)

•  Shared ‘Thank You’ sponsor slide (at appropriate time)

•  Boats with ads parked outside the conference (Oracle)

•  Wednesday PM Battlefield Cruise

APPENDIX

COST BREAKDOWN

All final costs are determined by the final scope of each sponsorship package

HACKATHON APPROX. COST

Partner Sponsor $40,000+

Product Sponsor $20,000-$40,000

Food & Beverage Sponsor $7,000 Optional Exhibitor Table: +$3,000

CONFERENCE APPROX. COST

Partner Sponsor $40,000+

- Optional Meetup Brand Integration $1,500/meetup

- Optional Meetup Onsite Program $5,000/meetup

Product Sponsor $20,000-$40,000

Exhibitors $9,500

Food & Beverage Sponsor

Breakfast: $35,000 Lunch: $50,000 Snacks: $25,000 Optional Exhibitor Table: +$3,000

CONFERENCE APPROX. COST

Brand Awareness Package $50,000

Backstage Branding Package $50,000

Official Speaker Gift Bag Sponsor $40,000

Exclusive Speaker Gift Bag Sponsor $80,000

VIP Transportation Sponsor $50,000

After Party Cruiser Sponsor $150,000

Hosted Social Wall Sponsor $200,000

Startup Battlefield Reception Sponsor $40,000

Startup Battlefield Dinner Sponsor $50,000

Private Meeting Sponsor $40,000

COST BREAKDOWN (continued)

All final costs are determined by the final scope of each sponsorship package

Á LA CARTE APPROX. COST

Gift bag item $10,000

Four charging stations $20,000

Backstage espresso machine wraps $20,000

Badges $20,000

Branded plates, napkins, cups, utensils in the Main Hall $35,000

Exhibition Hall displays $10,000

Á LA CARTE APPROX. COST

Session Hall pre-roll $20,000

Dedicated ‘Thank You’ sponsor slide $15,000

Shared ‘Thank You’ sponsor slide $7,500

Boat ads $250,000

Wednesday Battlefield Cruise $150,000

FOR MORE INFORMATION, OR TO DISCUSS ADDITIONAL ONSITE OPTIONS, PLEASE CONTACT: •  Carlynne Bradley, AOL Tech PMM: [email protected]

•  Leslie Hitchcock, TechCrunch Event Partnerships Manager: [email protected]