35
@guidebook Technology for Better Events WEBINAR PRESENTED BY GUIDEBOOK

Technology for Better Events [WEBINAR]

Embed Size (px)

DESCRIPTION

Technology isn’t a choice now—it’s part of event marketing and production across every sector. Guidebook’s Anna Sawyer and Nicole Duclos from ADMC go over real-life situations where technology has played an integral part in events. In this presentation: - Get the most out of gamification: The rules for getting your attendees to network, interact with sponsors/exhibitors, and move throughout the physical space - Monetize your event: With mobile banner ads, you can offer sponsors a measurable, dynamic way to be seen - Boost registration and mobile app use: Tips for digital marketing before and during your event - Impress your boss with metrics: What you can learn about the success of your event from mobile app analytics

Citation preview

Page 1: Technology for Better Events [WEBINAR]

@guidebook

Technology for Better Events

WEBINAR !

PRESENTED BY GUIDEBOOK !

Page 2: Technology for Better Events [WEBINAR]

@guidebook

Meet your speakersNicole Duclos

Marketing Manager, Event Expert

ADMC !

Page 3: Technology for Better Events [WEBINAR]

@guidebook

Meet your speakersAnna Sawyer

Director, Content and Product Marketing

guidebook.com

@annafsawyer

Page 4: Technology for Better Events [WEBINAR]

@guidebook

Share what you learn!

Use the hashtag #techforevents and tweet a tip from today’s webinar.

We’ll choose 10 tweeters to win a $10 Amazon.com Gift Card!

Page 5: Technology for Better Events [WEBINAR]

@guidebook

Guidebook: the leader in mobile event appsWe have thousands of happy customers running events of all sizes.

Page 6: Technology for Better Events [WEBINAR]

@guidebook

Drive engagement, revenue and repeat registration

Event management tech gives you

the tools to improve and measure

the success of your event.

You!

Monetize your event with mobile

banner ads

Boost registration and mobile app

use

Gamify: get your attendees to

network, move and interact

Learn and improve with mobile app

analytics

!

Page 7: Technology for Better Events [WEBINAR]

@guidebook

Tech tools are changing events

PRE-EVENT EVENT POST-EVENT

Automated registration

Multimedia teasers

Web-based booth sales

Social amplification

Registration-boosting

nurture campaigns

Social ads

Event organization apps

!

Mobile guides

Interactive games

Mobile sponsorships

Livestreaming

Smart badges Attendee/sponsor

analytics

Forecasting

Sharing speaker

materials

Feedback survey

Multi-channel follow-up

Year-round social

fanbase

Digital attendee networking

Live blogging/tweeting/Vine

Real-time feedback

!

Page 8: Technology for Better Events [WEBINAR]

@guidebook

ADMC Spring Break

Nicole’s trade show has a fast-

growing annual attendance

!They showcase pet products for

the Midwest

!Attendees range from very tech-

savvy to very traditional

!Attendees are vendors and

retailers

CASE STUDY

Page 9: Technology for Better Events [WEBINAR]

@guidebook

New for Spring Break in 2013

Mobile trade show guide

!“Game night” for vendors

!Giveaways they loved (and talked about)

!Dueling piano entertainment

!Digital banner ads

!Airport shuttle with beer and food

!!

Doubled registration!

They were talking about the event

all over our industry. The word-of-

mouth benefits were

immeasurable.”

Nicole Duclos

Marketing Manager

ADMC

!!

CASE STUDY

Page 10: Technology for Better Events [WEBINAR]

@guidebook

Stepping it up for 2014

Full day seminar/training

session for retailers

!Online vendor booth

selection

!Product showcase

CASE STUDY

Trade show booth reservation software like

boothtracker.com and rsvpbook.com allow

Nicole to run her show “like a much bigger

operation”.

Page 11: Technology for Better Events [WEBINAR]

@guidebook

Make all this work count!

“Save the Date” emails

with a live-action video

teaser

!Email blasts with

instructions for using the

app

!

Nicole’s team produced this short video, which

features a well-known mascot from last year’s

event, to share in the Save the Date email.

CASE STUDY

Page 12: Technology for Better Events [WEBINAR]

@guidebook

Give them materials before they arrive at the event.

Vendors being picked up by the

airport shuttle already had the

app, so they knew the schedule

and where they needed to be.”

Nicole Duclos

Marketing Manager

ADMC

!!

Nicole Duclos

Marketing Manager

ADMC

!!

Take advantage of the technology available without alienating your more traditional guests.

Nicole achieves brand consistency

by having the same designer

contribute to both projects. She

suggests making printing

estimates based on the percent of

attendees who register online vs.

those who send in their

registration materials via fax and

mail.

Page 13: Technology for Better Events [WEBINAR]

@guidebook

Why use a mobile guide?

80%of US adults will

use smartphones

by August 2014. Source: Asymco, 2013

Is this a familiar sight?

Page 14: Technology for Better Events [WEBINAR]

@guidebook

Everything in the palm of your hand.

Goodbye paper!

We spent $12,000 on booklets the

first year, and to communicate last

minute changes we had to hang up

posters and rely on word of mouth.

Now we use a mobile app, and

there is no going back.”

!–Jennifer Ryan, Zoll !!!

Page 15: Technology for Better Events [WEBINAR]

@guidebook

More from your mobile guide

!Save money (and the environment) by

reducing paper printing

!Position your event and organization as

forward-thinking

Easily make schedule updates

and last-minute changes

Session has been moved

to Room 110 Room 122 Theater B

Increase attendee engagement and repeat

registration

Drive revenue by offering your sponsors

dynamic, measurable ads

Page 16: Technology for Better Events [WEBINAR]

@guidebook

Give them materials before they arrive at the event.

Vendors being picked up by the

airport shuttle already had the

app, so they knew the schedule

and where they needed to be.”

Nicole Duclos

Marketing Manager

ADMC

!!

Nicole Duclos

Marketing Manager

ADMC

!!

Vendors being picked up by the

airport shuttle already had the

app, so they knew the schedule

and where they needed to be.”

Give them materials before they arrive at the event.

Page 17: Technology for Better Events [WEBINAR]

@guidebook

More app use = better ROI

Increase app use by putting it front-and-

center before and during the event with

emails, landing pages and social media.

!!

Page 18: Technology for Better Events [WEBINAR]

@guidebook

Put the QR code everywhere!

We sent the QR code to our

attendees in a pre-show email,

printed it on the back of their

badges and had the QR code

included on onsite signage. With

easy access to the app, our

attendees were in the know during

the entire show."

!!!

“Becky Walker Sobeck

Conference and CEU Manager

Athletic Business

!!

Page 19: Technology for Better Events [WEBINAR]

@guidebook

Get creative

Maybe you could put your QR

codes on the tickets for the

charging valet?

!

Page 20: Technology for Better Events [WEBINAR]

@guidebook

Make it social

Increase app usage and

adoption: including the

social media tools that

tell your event’s story.

Use an RSS feed to give

your attendees access to

anyone liveblogging your

event, sessions, related

news and more.

Pre-fill tweets from your

mobile app with the

event’s hashtag, so you

and your attendees can

easily see what everyone

is saying about the event.

Include Vinebox as a web

view in your mobile app,

and post 6-second teasers

and informational videos

from your event.

!You could even link the

web view to a Vinebox

page that aggregates all

Vines made with your

event’s hashtag.

Page 21: Technology for Better Events [WEBINAR]

@guidebook

YOUR AD HEREYOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

YOUR AD HERE

Traditional sponsorships

Page 22: Technology for Better Events [WEBINAR]

@guidebookWhere are people looking?

Page 23: Technology for Better Events [WEBINAR]

@guidebook

Sponsor module

Full-page splash screen

Allow your sponsors to buy ad space

in your mobile event app.

Page 24: Technology for Better Events [WEBINAR]

@guidebook

Featured listing

Page 25: Technology for Better Events [WEBINAR]

@guidebook

Take cues from digital display advertising

Mobile ads are measurable!

- impressions

- clicks

- CTR

- landing page conversions

!!!!

Users can take

immediate action

Page 26: Technology for Better Events [WEBINAR]

@guidebook

Help your sponsors succeed

Send in-app ad analytics to your sponsors as

soon as possible

!Check in on conversion rate, landing page

performance over time

!Inform your next sales pitch

!!

Page 27: Technology for Better Events [WEBINAR]

@guidebook

Event app gamification

Offer a tangible prize

!Place ‘hotspots’ all over the

venue

!Get your sponsors involved

!Make it social!

!!

Engage your attendees!

What you want:

!Attendees moving

throughout the venue

!Attendees interacting with

sponsors

!Attendees networking

!Social amplification

!Sponsor revenue

Page 28: Technology for Better Events [WEBINAR]

@guidebook

Are your attendees ready for gamification?

of Global 2000

organizations will have at

least one gamified

application in 2014, and

15% of day-to-day

business practices will

employ gamification. !- Gartner, 2013

!!!

70%More than

Page 29: Technology for Better Events [WEBINAR]

@guidebook

Build your event game

You determine rules 1

2 Think of ways to reward

“winners”

3 Build the game in your

mobile app

Let

them

play!

!

4

Scan QR codes

around the venue

to complete a

puzzle?

!Collect photos of

the event?

!!!

Swag?

Badges?

Cash?

Recognition?

Points?

!!!

Page 30: Technology for Better Events [WEBINAR]

@guidebook

Make games work

Make sure the rules are clear

and the game is fair and bug-

free

!Place ‘hotspots’ all over the

venue (and be creative!)

!Make the prize awesome

!Get your sponsors involved

!Make it social!

!

Page 31: Technology for Better Events [WEBINAR]

@guidebook

Analytics battle plan

It’s a busy time post-event,

but make sure you take the

time to put together an

analytics-driven battle plan

for next time

!Which lead sources

performed the best?

!Which sponsors would you

work with again?

!How can you maximize

revenue next time?

Page 32: Technology for Better Events [WEBINAR]

@guidebook

Social media !

Amplification, session

popularity, new audience,

event lifetime

Registration vs

attendance, offer

timing Registration tool !

Email marketing !

Lead sources, offers,

timing, event lifetime

!

Mobile app CMS !

Speaker, session and

event quality; sponsor ad

performance

MEASURE IT:

Page 33: Technology for Better Events [WEBINAR]

@guidebook

Would you like a Guidebook demo?

Just type “I’d like a

demo!” into the chat box

to learn more about

Guidebook.

Page 34: Technology for Better Events [WEBINAR]

@guidebook

Would you like a Guidebook demo?

We’ll show you how easy

it is to build a working

guide for free in just

minutes.

Page 35: Technology for Better Events [WEBINAR]

@guidebook

Ask us anything!

?Nicole Duclos

ADMC

@NMDuclos

Anna Sawyer

guidebook.com

@annafsawyer

#techforevents