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The Why The How The So What? Of asynchronous video interviewing

Telekom Video Interviewing by Viasto

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Page 1: Telekom Video Interviewing by Viasto

The$Why$The$How$The$So$What?$Of$asynchronous$video$interviewing$

Page 2: Telekom Video Interviewing by Viasto

How$viasto$turned$Deutsche$Telekom$into$an$evangelist.$

Page 3: Telekom Video Interviewing by Viasto

That‘s$us...$

$$Occupa@onal$Psychologist$&$Consultant$for$Management$Diagnos@cs$$Today:$Business$&$Client$Development$@viasto$

Stephan$Grabmeier$

Sara$Lindemann$

Un@l$05/2013$$Head$of$Innova@on$$&$Culture$Ini@a@ves$

Today:$Innova@on$Evangelist$and$Business$Angel$@viasto$

Page 4: Telekom Video Interviewing by Viasto

The$$Why$

Page 5: Telekom Video Interviewing by Viasto
Page 6: Telekom Video Interviewing by Viasto

?

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12.05.11 Marc-Stefan Brodbeck 7

$$

Let‘s$do$$an$experiment$

Page 8: Telekom Video Interviewing by Viasto

12.05.11 Marc-Stefan Brodbeck 8

$$

(Do)$you$know$these$guys?$

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Larry%Ellison%CEO$Oracle$%Net$Worth$$41b$$#5$Forbes$List$$$

Lu%Guanqiu%Chairman$of$BoD$Wanxiang$Group$%Net$Worth$$3.4$B$#437$Forbes$List$

René%Obermann%Chairman$of$Execu@ve$Board$at$Deutsche$Telekom$AG$$$$

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12.05.11 Marc-Stefan Brodbeck 10

$$

Now,$let‘s$$have$a$look$at$their$CVs...$

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Larry%Ellison%CEO$Oracle$%$$

Lu%Guanqiu%Wanxiang$Group$

René%Obermann%Chairman of Executive Board$

!$Dropped$out$of$unversity$twice$$

!%Never$obtained$any$university$degree$

!$Dropped$out$of$school$at$15$

!%Original$profession:$Ironsmith$$

!$Didn‘t$finish$his$studies...$

!%Highest$degree:$appren@ceship$as$an$industrial$clerk$

X

X

X

? ?

Page 12: Telekom Video Interviewing by Viasto

12.05.11 Marc-Stefan Brodbeck 12

$$Would$$they$have$passed$$your$CV$screening?$

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12.05.11 Marc-Stefan Brodbeck 13

$$

Be$honest...$

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The$tools$you$use$$determine$$

the$candidates$$you$get

Page 15: Telekom Video Interviewing by Viasto

12.05.11 Marc-Stefan Brodbeck 15

$$

Efficiency$ Employer$Branding$

Quality%

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The$how:$$What$we$did$$$

@$$Deutsche$$Telekom$AG$$

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We$used$competencybbased$videointerviewing$

Page 18: Telekom Video Interviewing by Viasto

START UP! An international Graduate Program

Applications per year

5000

50 Vacancies

1% Hiring rate

We‘re looking for:

Top Graduates with outstanding personalities

recruiting for

6 management board divisions

HR Chairman of Board

Germany

DRC Finance T-Systems

Our recruiting goals:

International graduates

women

Page 19: Telekom Video Interviewing by Viasto

many Evaluators were involved

7-10 minutes per candidate

During our evaluation period...

Invitations took part in

videointerview

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Decision Rule

Above cut-off score

Assessment-Center

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Exemplary$ques@on...$Imagine you meet your CEO in the elevator and he asks you about your opinion regarding the current strategic goals of the company ... What

would you tell him?

Page 22: Telekom Video Interviewing by Viasto

Candidates$in$a$structured$process$

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Evaluate$competenybbased$

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The$So$What?$

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Of$successful$candidates$in$AC$would$have$been$missed$without$videointerviewing$

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A$closer$look$at$personnel$diagnos@cs$b$$Evalua@on$

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N=123

Variable 1 2 3 4 5 1 CV Score 2 AVI Score ,33** 3 Invitation to AC ,45** ,67** 4 Success in AC 0,28 0,26 n.v. 5 Gender 0,14 0,02 -0,08 0,01

!  competency-based !  fair

GENDER FAIRNESS

Page 29: Telekom Video Interviewing by Viasto

“(...) You should definitely go further with that way of getting to know your applicants. (...) you have

a special innovative approach in my mind.“

Candidate‘s feedback after video interview$$

Positive feedback

Improved image

Employer$Branding$

1 critical feedback

Page 30: Telekom Video Interviewing by Viasto

If$you$seek$the$right%talent$You$have$to$use$the$$right%tool...$

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Will$there$s@ll$be$interviews$in$2020?$

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Definitely.$

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But$They$will$work$completely$different.$

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Stephan%%Grabmeier%Innova@on$Evangelist$&$Business$Angel$@viasto$%$$

Sara%%Lindemann%

Head$of$Business$&$Client$Development$@viasto$

$Stephan.Grabmeier@[email protected]$$$

[email protected]$$$

Some%of%our%clients...$