Ten reasons to choose Sybase ASE to power SAP

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Ten reasons to choose Sybase ASE to power SAP

Top 10


ProvenProven for enterprises

Optimized Optimized and certified to run SAP

InnovativeTrack record of product innovation

MigrationLower the risk for migrating your SAP systems

CostLowest total cost of ownership

Ecosystem Partner-friendly strategy to maximize innovation and choice

PerformanceBest transactional performance

VisionBest-in-class data management platform

ReliableMost reliable for mission critical environments

TrustBetter business partner

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Proven For Enterprises

Sybase ASE has been in use for over 20 years in highly demanding, mission critical OLTP environments within the banking, finance, healthcare, government, and telco worldwide

46 of Top 50 Global banks

Runs more than 50% of transactions on Wall Street2

Most successful database software vendor in China

30,000 customers worldwide

Top Tier database vendor for enterprises1

5 new customers/day

5TB/3200 concurrent users

600K transactions/hour

14 TB genetic data

Top 101 2 3 4 5 6 7 8 9 10Proven Innovative Cost Performance Reliable Optimized Migration Ecosystem Vision Trust

1. Forrester Research Enterprise DBMS Wave, Q2 20092. Sybase Marketing Analysis, 2006


1980s 1990s 2000s 2010s

CLIENT/SERVERClient Server Architecture, Storied Procedures, Triggers

HETEROGENEOUS DATA MGT.Distributed query processing, Replication, Data windows

SPECIALIZED DBMSOLTP, Analytics, Embedded, Columnar

LOW-COSTLinux, Java in DBMS, XML

CLUSTERINGDatabase security, cluster workloads, virtual resource

UNWIREDMobile RDBMS

SCALE-OUTVery-large databases (VLDB)

A Track Record of Product Innovation

First to market with client/server relational database (1988)

No. 1 in mobile database and mobile middleware (2004)

Guinness World Record: 1PB EDW (2007)

Sets TPC-C benchmark record on Linux (2008)

First to deliver open replication technology (1990)

REAL-TIMEIn-Memory Computing, Complex Events

BIG DATAHADOOP

CLOUDNext-generation enterprise cloud

Healthcare is a rapidly changing environment. Our application suite continues to evolve, and ASE has kept up with user requirements with continuous product innovation and upgrades

Russel Duncan, CEO – Emerging Systems ” “

First to market with in-memory analytic appliance (2010)



Most Cost Effective

Running the SAP ERP on Sybase proves to be a winning combination because it allows medium-sized companies like us to install it in a cost factor that will be beneficial in both hardware and software and at the end maintenance"

CIO, El Machetazo

” “

Total Cost of Ownership - Levers

Software 40-50% lower capital investment costs

8% SAV No separate fees for high-value capabilities

Servers, Storage, Power, Floor Space

24% storage capacity29% server processing power

Unique architecture to consume lower footprint on host server

Optimized memory model: 40-60K memory per connection (versus 1MB for leading competitor)

Fewer system processes and data files Market leading compression

DBA - Staff 27% less IT staff overall23% fewer training hours40% fewer DBAs

Management features to automate administration

Integrated security Integrated employee life-cycle management

Downtime 39% less downtime than competition39% lower productivity loss

Design that minimizes architectural complexity Capabilities that maximize availability

Source: IDC - 2011 "Calculating the True Cost of RDBMS Ownership and How ASE Stacks Up: A Guide for SAP ERP Users”

Bloor Research: Sybase ASE Total Cost of Ownership - A Comparison to Oracle (Bloor) - 2011



Market Leading PerformanceAccording to our own internal testing, Sybase is offering a 30-40% performance benefit over competing vendors on the same platform.

Bayer” “

Enterprise-Grade

ThroughputUnlimited

ScalabilityBreakthrough

Compression• Advanced structured and

unstructured data compression

• Storage optimized data management

• Seamless processing of compressed and uncompressed data

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

12 engines 24 engines 36 engines 48 engines 60 engines 72 engines

Mill

ion

Inse

rts/

sec

Internal benchmark to measure trading data INSERTS against ASE.

• Scales on highly parallel boxes with large #cores

• Optimized resource utilization for large number of users

• Self-management of compute resources for high concurrency

• State of the art optimizer technology

• Caching and In Memory optimizations for modern h/w

• Low query latency and high update throughput

0

50

100

150

200

250

300UncompressedCompressed

DB Time CPU Time

0

20

40

60

DB/CPU Times on SD Benchmark

Competitor DBASE

Mill

isec

on

ds

Source: Sybase/SAP Internal Performance Testing, December 2011



Most Reliable for Mission Critical EnvironmentsThe last time we shut down several of our Sybase ASE databases that support critical applications was almost two years ago, and that was only because we needed to apply an upgrade. The product is so reliable you actually don’t require any hardware redundancy to go with it.

Database Administrator, Financial Services Company

” “

Unplanned Downtime Incidents/Month

Mean Time To Repair

12%

Other Sybase

Other Sybase

40%

IDC - 2011 "Calculating the True Cost of RDBMS Ownership and How ASE Stacks Up: A Guide for SAP ERP Users"

Unique architectural design reduces operational complexity

Minimal reliance on Operating System (OS): to isolate itself from many external problems

Modular architecture to maximize processing resource availability

Capabilities that maximize availability

Databases recovered independently of each other and in parallel

Options for high availability (HA, Replication Server technologies)

Remote diagnostics: Capture diagnostic data and deliver directly to Sybase support



Advanced capabilities for zero-downtime scenarios1

▌ Integrated High-Availability and Disaster Recovery

▌ Guaranteed fast-delivery of data alterations

▌ Heterogeneous database environments

▌ Multi-site availability

Optimized for SAP

▌ Storage compression optimized for SAP

▌ Advanced text and large object management

Simplified administration

▌ Monitoring through standard SAP tools

▌ Enhanced tuning options

▌ Advanced integrated database administration

Optimized to Deliver Greater Value from Your SAP LandscapeTop 10

1 2 3 4 5 6 7 8 9 10Proven Innovative Cost Performance Reliable Optimized Migration Ecosystem Vision Trust

1. Delivered via Sybase Replication Server

Advanced Business Continuity At Lower Cost

Regional Data Centers

Redundant Infrastructure

Single Point of Failure

Point to Point

Replica Off Line

Global Replication

Less Infrastructure Costs

Multiple Redundancies

Multi-Point

Replica Available At All times

Traditional HA Live /Live with ASE/SRS

Exclusive Capabilities


Migrate With Less Disruption and Risk

Migrating to Sybase ASE was fast and straight forward. The integrated Business Suite and ASE solution enables SAP IT to lower our total operational cost while at the same time making better use of IT resources through integrated management tools like DBA Cockpit

Oliver Bussman, CIO, SAP AG

” “

Process to Minimize Downtime

Expertise To Reduce Risk

Plan To Manage

Risk

Methodology Down Time between 12 to 72

hours Fits in most weekend

maintenance window Near Zero downtime available in

future with Replication Server

SAP Services Trained migration specialists Completed 200+ migrations across all databases

in last 24 months

Global Ecosystem Partners Training and certification

Plan MigrationFixed cost/scope to accurately plan migration effort

Packaged ServicesRapid Deployment Package Migration Services (Go Live < 5 Weeks)



We are determined to grow SAP to the second largest database technology vendor by 2015. Our strategy aligns us better than ever with HP to address the demand for fresh game changing business solutions.

Hewlett Packard Company

” “

A Partner-Friendly Ecosystem Strategy for Better Choice

Premier partners already in your data centers

Migration services on your terms

Certification and Benchmarking Performance Engineering Joint Development

Migration Implementation Performance Optimization Training



Replication, Events and Data Services

Real-Time Data Management Platform for Next-Generation Uses

▌ ASE: Extreme transactions with low TCO▌ IQ: Advanced DW and HADOOP▌ ESP: Events Streaming▌ SQLA: Mobile and Embedded

▌ Smart Data Services▌ Open APIs and Protocols▌ Advanced High-Availability

SAP's vision is focused on enabling a paradigm shift in data management: transforming enterprise IT departments from complex and slow landscapes—struggling to deliver on organizational objectives—to a simplified architecture that enables new classes of ‘big data,' cloud and mobile applications in addition to renewing existing applications non-disruptively

Dr. Vishal Sikka, Member of SAP Executive Board

” “

Next Generation Real-Time Data Management Platform


SAP HANA Infrastructure

Best-In-Class Database Capabilities

Common Administration, Modeling, Lifecycle Tools


Most Trusted Partner

Better Choice

Choice for hardware that’s best for your business Sybase customers running ASE on Itanium Across Industries

( Metropolitan Health Group, Nielsen, McKesson, Thomson Reuters, HSBC, Atos Origin)

Customer Satisfaction

97% customer satisfaction ratings

Maintenance guaranteed through 2020

Superior Supportability

Fully synchronized ASE + Business Suite release cycles

Single source for support maintenance and lifecycle management

Joint validation and certification; SAP delivers 1st level Support for Sybase ASE

It is as robust and feature rich a solution as we've seen and is part of our core reference architecture. Equally important, Sybase is a very responsive, customer-focused company

The Pepsi Bottling Group” “


Technology

Ten reasons to choose Sybase ASE to power SAP