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10 REASONS WHY YAMMER IS GOOD FOR BUSINESS Katy Sweetman Communications Manager / October 2012

Ten Reasons Why Yammer is Good for Business

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"Ten Reasons Why Yammer is Good for Business" is about C: - Culture - Collaboration - Community - Cognition - Connection - Customer engagement - Communication - Crisis - Crowd-sourcing - Creativity - Communality - (Tele)commuting - Changing times Find out more about Yammer, how we use it here at Intergen, plus tips and resources.

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Page 1: Ten Reasons Why Yammer is Good for Business

10 REASONS WHY YAMMER IS GOOD FOR BUSINESS

Katy SweetmanCommunications Manager / October 2012

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This presentation is brought to you by the Letter C■ Culture

■ Collaboration■ Community■ Cognition■ Connection■ Customer engagement■ Communication■ Crisis■ Crowd-sourcing■ Creativity■ Communality■ (Tele)commuting■ Changing times

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10 reasons why Yammer is good for business

Source: http://bkaprt.com/mf/4

“The only irreplaceable capital an organisation possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it.”

Andrew Carnegie, 1835 - 1919

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10 reasons why Yammer is good for business

■ Background to ESNs and “social business”

■ Intergen: a case study

■ The 10 Cs

■ The justification & the measurement

■ 10 top tips

■ Conclusion

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10 reasons why Yammer is good for business

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10 reasons why Yammer is good for business

How is social changing business in general?:

Interactive humanised asynchronous two-wayTransparent immediateconversational

“Privacy is dead, and social media holds the smoking gun.” Peter Cashmore, Mashable CEO

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The background

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1.3TRILLION

Google: Our Mobile Planet, May 2012

The value to be unlocked by businesses through social technology by 2016. McKinsey Institute

It’s big.

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40%

The number of large enterprises that will have an ESN by 2015.

Gartner

It’s being adopted.

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70%

The number of businesses embracing social.

Gartner

It’s happening now.

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41%

The number of people who believe their company should be investing more in social. Forbes

But it could be happening more.

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“CEOs believe social will become one of the two ways to engage customers, mainly at the expense of traditional approaches.”

IBM CEO Study 2012 Report

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10 reasons why Yammer is good for business

IBM CEO Study 2012 Report

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“This is now a continuous feedback kind of world, and we need organisational nimbleness to respond.”

CEO, financial markets, USIBM CEO Study 2012 Report

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10 reasons why Yammer is good for business

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10 reasons why Yammer is good for business

DreamForce Keynote 2012

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10 reasons why Yammer is good for business

How did we get here?

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10 reasons why Yammer is good for business

Lots of ways to skin a cat…

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10 reasons why Yammer is good for business

We’ve only just begunn case you were wondering…

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10 reasons why Yammer is good for business

What are people wanting to achieve?

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10 reasons why Yammer is good for business

What impacts have people experienced?

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Intergen: a case study

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10 reasons why Yammer is good for business

Intergen:80%+ on YammerStarted Yammer network October 2008Rapid growthYoung: average age 34 (2011)Tech savvy, early adopters and tinkerersGeographically diverse: NZ, Australia, USFreemium members

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10 reasons why Yammer is good for business

It won’t happen overnight…

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10 reasons why Yammer is good for business

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10 reasons why Yammer is good for business

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So what do Intergenites value?

The softening of geographical boundaries

A place where people are three-dimensional

The information

Open, unhierarchical forum

The culture

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ShakeOut

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The Iconic Yellow

Challenge

Page 30: Ten Reasons Why Yammer is Good for Business

10 reasons why Yammer is good for business

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10 reasons why Yammer is good for business

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10 reasons why Yammer is good for business

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1. Culture and people

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71% of employees aren't engaged

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2. Community

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3. Collaboration

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Getting the most out of the virtual watercooler

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4. Customer engagement

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“The time available to capture, interpret and act on information is getting shorter and shorter.”

CEO, IBM CEO Study 2012 Report

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5. Communication

(& crisis)

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10 reasons why Yammer is good for business

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6. Crowd sourcing & 7.

Cognition

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Making the "wisdom of the crowd" part of business

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“We need to mobilise our collective brain power for innovation.”CEO, IBM CEO Study 2012 Report

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10 reasons why Yammer is good for business

8. Cognitivesurplus

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8. Telecommuting

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62%

The number of employees working in multiple locations during their working week.Yammer

Beyond the four walls of an office.

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9. Competitive intelligence

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10 reasons why Yammer is good for business

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10. Changing times

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Times, they are a-changing.

Source: Gerry Alexis

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11. Connection

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10 reasons why Yammer is good for business

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The business case & the ROI

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10 reasons why Yammer is good for business

Yammer's total economic impact: 25% time savings 65% find answers more quickly 47% higher shareholder

returns 50% better business agility 66% faster service resolution

time Up to 11% greater

engagement

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Lurkers

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10 reasons why Yammer is good for business

The path to value

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10 reasons why Yammer is good for business

10 top tips for ESN success

■ It’s about relationships, not technology.

■ Get executives involved.

■ Have champions.

■ Silence doesn’t (always) equal failure.

■ You don’t need to regulate.

■ Business is personal.

■ Listen. Help. Contribute.

■ Harness your organisation’s “cognitive surplus”.

■ Think connections and three dimensions.

■ Rather than ROI, think value.

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10 reasons why Yammer is good for business

Page 60: Ten Reasons Why Yammer is Good for Business

10 reasons why Yammer is good for business

Considerations, tips and techniquesResources

■ The mobile web is differentA shift from the static environment of the PC

■ Design for humansUnderstand the varied context of use

■ Consider mobile firstIt pays to explore the mobile first approach

■ Native app, web app or hybrid?What is the most appropriate for you

■ Define constraintsUnderstand the limitations – e.g. screen size

■ Optimise for file size and memoryLess is more

■ Pixel sizes will likely varyAs will pixel density on many devices

■ Is a ‘Responsive’ Design suitable?Base this on ROI

■ Do research and prototypesUnderstand your users and the experience

■ Get something on a device asapSolve design problems in context

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Thank [email protected]

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Any questions?

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