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Text Message Marketing Tips For Your Doctor's Office Presented By: SMS Dominator

Text Message Marketing for Doctors

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Page 1: Text Message Marketing for Doctors

Text Message Marketing Tips

For Your Doctor's Office

Presented By: SMS Dominator

Page 2: Text Message Marketing for Doctors

SMS (Short Message Service) Text Message  Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the  best marketing tools available today.       

What Is Text Message Marketing?

Page 3: Text Message Marketing for Doctors

How Text Message Marketing Works

Page 4: Text Message Marketing for Doctors

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Page 5: Text Message Marketing for Doctors

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

Page 6: Text Message Marketing for Doctors

High Open Rates

High Response Rates

Reduced Advertising Costs

Benefits of Text Message Marketing

Page 7: Text Message Marketing for Doctors

Cut Down on “No-Shows”

Builds Patient Loyalty

Private Communication With Patients

Benefits of Text Message Marketing

Page 8: Text Message Marketing for Doctors

Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your Patient List

and Ask Them to Join Your

Mobile List

Page 9: Text Message Marketing for Doctors

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Newsletter Sign-Up

Create a Newsletter on Medical

Topics

Manually Add New Patients

Who Agree to Join

Ways to Build Your Mobile List

Page 10: Text Message Marketing for Doctors

Doctor's Office Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to DOCTOR and Get 20% Off Your Next Visit

Page 11: Text Message Marketing for Doctors

Text Messaging Ideas For Your Doctor's Office

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Confirm Appointments with Patients to Cut Down

on “No-Shows”

Alert Patients

About New Products

and Procedures

Send Your Patients Special

instructions Before a Specific

Procedure

Page 12: Text Message Marketing for Doctors

Text Messaging Ideas For Your Doctor's Office

Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6

Send Patients Helpful Medical

Tips from Time to

Time

Implement the Use of QR Codes to Direct Peopleto Your

Website, etc.

Notify Patients of Billing

Issues

Page 13: Text Message Marketing for Doctors

Text Messaging Ideas For Your Doctor's Office

Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9

Send“Thank You”

Messagesto Your Patients

Communicate Efficiently With Staff Members

Conduct Patient

Satisfaction Surveys and Polls

Page 14: Text Message Marketing for Doctors

Different Types of Text Messaging Uses

ConfirmationConfirmation ReminderReminder CancellationCancellation

Types of Text

Messaging Uses

Page 15: Text Message Marketing for Doctors

Let’s Take a Closer Look at These…

Page 16: Text Message Marketing for Doctors

EXAMPLE

Ms. Smith, you have an appointment with Medical Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.

ConfirmationConfirmation

Page 17: Text Message Marketing for Doctors

EXAMPLE

Mr. Jones, it’s time for your annual check-up. Please contact Medical Spot at 555-555-5555 to schedule an appointment.

ReminderReminder

Page 18: Text Message Marketing for Doctors

EXAMPLE

Mr. Brown, I am sorry, but we had to cancel your appointment with Dr. Green on Jan 9th. Please call us to reschedule at 555-555-5555

CancellationCancellation

Page 19: Text Message Marketing for Doctors

How to Use QR Codes

Create an Instant Mobile Preview of Your Office

Send Users to Your Photos and Social Media Sites

Send Mobile Video of You and Your Staff Giving Helpful Medical Tips

Page 20: Text Message Marketing for Doctors

How to Use QR Codes

Send Viewers to the Sign-Up Page for your Online Newsletter

Put Your QR Codes on ALL Marketing Materials and Post in Your Office

Put QR Codes on Your Invoices

Page 21: Text Message Marketing for Doctors

Reduce “No-Shows”

Ability to Fill More Canceled Appointments

Lowers Lost Revenue

Saves Staff Some Time

Easy - No Software or Technical Knowledge Required

Benefits of Appointment Reminders

Page 22: Text Message Marketing for Doctors

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Doctor's Office’s Name in Your Messages

Make it Easy for Your Patients to Opt-Out of Your List

Notify Patients of Potential Text Message Costs

Text Message Marketing Points to Remember

Page 23: Text Message Marketing for Doctors

Text Message Marketing Mistakes To Avoid

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Page 24: Text Message Marketing for Doctors

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdominator.com