The 2016 CES Report: The Trend Behind the Trend

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  • 2016

    From your friends at

  • CES 2016 snapshotthe social buzzthe event


    170,000total attendees

    +6% vs. last year+11% international

    2.47 millionsquare feet of event space

    +12% vs. last year

    3,221,600total mentions, worldwide

  • connected world


    drones, bots &photography

    startups & fringe tech

    connected home

    connected cars

    connected self

    VR & 360 photography

    streaming video

    drones & bots

    non-traditional cameras

    CES evolution

    eureka park

    major categories this year

  • Three takeaways for marketers: Connected World Consumer Expectations Rising: As our homes, cars and devices all become seamlessly connected, consumer expectations for a brands accessibility and ease of use will increase, too. If a product or service isnt where and how people expect it to be, the brand will likely see some friction and frustration. Marketers should embrace technology to increase positive brand perceptions, experiences and subsequent consumer conversations.

    Startups A Mutually Beneficial Moment: Startups are presenting themselves as a bigger opportunity for most brands than most ever imagined. Now is the time to start exploring how to work together. Startups need exposure and to grow their user bases, while brands can benefit from relevancy and the halo effect innovative tech partnerships can bring.

    Photography & Entertainment Making Magic: Just as GoPro made video viewing more compelling, so too will 360 technology. Brands are poised to be at the forefront of providing millions with their first taste of this innovative technology. And, where fitting, marketers should push to use utilize this new medium to position their organizations as modern and first to market.

  • connected world

  • connected homeWere seeing a major push for platform standardization: one hub that unites a homes various connected devices.Gadget manufacturers are also racing to make their products compatible with popular hubs like the Amazon Echo, Apples Homekit, and Google Weave. The more seamless connected homes become, the quicker and more likely people are to adapt the technology into their homes.

    trend behind the trend


  • connected homesocialmentions90k buzziest in the category#3

    Amazon Echo Samsung Family Hub Netatmo Presence

    best in show

    The Echos ecosystem of connected products continues to grow. The voice-controlled Echo is the #1 selling home speaker on Amazon.

    Samsungs new connected fridge features an oversized touchscreen and integration with calendars, shoppings lists, and food ordering.

    This home-security camera has deep learning that allows it to accurately detect suspicious activity and alert owners phones.

  • connected car

    CES 2016 saw many big players both tech and automotive companies vying to own the in-car technology experience.Both Apple and Google are positioning themselves as the best solution for automakers and consumers with CarPlay and Android Auto.

    trend behind the trend

    -vs-Some automotive manufacturers are opting to install Apple or Googles turnkey, in-car systems...

    While others continue to push their own versions. Ford recently announced itll be using Toyotas system in their vehicles.

  • connected carsocialmentions283k buzziest inthe category#1

    best in show

    Faraday Future FFZERO1 BMW i8 Spyder VW BUDD-e Micro BusLots of buzz led to Faraday unveiling this 1,000 horsepower electric concept car. Limited production expected, but a CES hit.

    This concept hybrid vehicle features a gesture AirTouch control system and a highly automated autopilot-like driving system.

    VW revived its legacy bus into a beautiful, efficient, electric concept. Its intended to talk with connected homes effortlessly, too.

  • connected self

    Wearables are becoming our personal connection to the Internet of Things.The category has seen significant movement towards more specific use cases, although general purpose devices dominate current sales.Wearables are now even eligible for FDA approval. From monitoring vital signs to providing early warnings for patients, health is a huge market.

    trend behind the trend

    -vs-Mass Appeal Medical Application

  • connected selfsocialmentions182k buzziest inthe category#2

    best in show

    FitBit Blaze Withings Thermo Samsung Gear S2Wearable leader FitBit released its own take on the smartwatch though its likely to still focus on health tracking more than other uses.

    This Bluetooth and WiFi connected thermometer manages to pack lots of features into an easy-to-use, beautifully designed device.

    Samsung has finally found its stride for making smart watches. The S2 has been widely praised and will work with iPhones soon.

  • drones, bots & photography

  • drones

    Last year drones were one of the hottest products on the showroom floor.At CES 2016 we saw drones that are packed with new features. From automated cinematography shots to AI driven awareness and object avoidance the technology advanced very quickly.

    trend behind the trend

    -vs-Launching in 2016

  • drones

    best in show

    socialmentions395k buzziest in the category#1

    DJI Phantom 3 Intel & Xiaomi's Ninebot Yuntec Typhoon HDJI upgraded its best selling Phantom with a 4k high resolution camera, better camera control, and remote camera shutter.

    This robot helper responds to voice commands, and then doubles as a personal hoverboard transportation device.

    The Typhoon H was a surprise challenger to DJI at CES, with buzzy and unusual features including automatic object avoidance.