The Art Of Conversation

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SOHO, Toronto: Social Media Marketing in Uncertain Times

Text of The Art Of Conversation

  • 1. The Art of Conversation Social Media: The Key to Effectively Attracting and Retaining Customers for Life

2. 3. Key Elements of Web 2.0

  • Participation
  • Easy access
  • Customization
  • Conversation
  • Long tail
  • Friend finding/network building
  • Sharing
  • Openness
  • User generated content

4. Key Elements of Web 2.0

  • Participation
  • Easy access
  • Customization
  • Conversation
  • Long tail
  • Friend finding/network building
  • Sharing
  • Openness
  • User generated content

Harnessing Collective Intelligence 5. Consumer media consumption continues is increasingly fragmented but social networks are the only content services that command mass adoption 6. Participation Population 7. 8. What is Social Media? Online applications,platforms and media which aim to facilitate interaction, collaboration and the Sharing of content 9.

    • Source: Universal McCann, Wave 3 March, 2008

10. 11. Key Elements of Social Marketing

  • Authenticity
  • Listening/Sharing
  • Adding Value
  • Active/Frequent
  • Building Credibility
  • Building Community
  • What itsNOTabout:
  • Selling
  • Misleading
  • YOU

12. What this means for your business

  • Sustained Organic traffic
  • Little-to-no media spend
  • Relevant customer reach
  • Increased credibility
  • Strong customer relationships
  • WOM traffic
  • Sustained customers
  • with eventual revenue potential

13. Drive Continuous Traffic

  • Have a variety of traffic sources:
  • Create a blog
  • Develop authority (technorati, scribd)
  • Comment on other blogs
  • Use Video (Ustream, Mogulus)
  • Use Flickr
  • Yahoo! Answers
  • Reciprocal Links
  • Social Bookmarking
    • Non self-serving
    • Frequent
    • Bookmark the good stuff
    • Discover new stuff
    • Merge with the group
    • Be an SME
    • Add comments to other peoples bookmarks
    • Create tags
    • Actively participate in the community
    • Earn the right to be self-serving after youve proven your value

14. Retain your customers

  • Be accessible to your potential/current customers.
    • Let them know youre paying attention.
    • Monitor relevant Blog/Article Alerts
    • Create a Squidoo page
    • Twitter/ Tweetscan/Twitterfeed
    • getsatisfaction.com

15. Value you get = Value you give

  • M onitor
  • A nalyze
  • I nteract
  • L ead

16. Thank you