Flight to a 1,000,000 usersBayram Annakov, App in the Air

0-10k users

Buzz

Launch

0

3500

7000

10500

14000

0

250000

500000

750000

1000000

Launch 1 day 7 day 30 day

Dream Reality

Lesson #1 - launch is

just the beginning

Which one do you prefer?

Lesson #2 -

Retention matters

0

5000

10000

15000

20000

TechCrunch

Gizmodo

dream: PR

0

3000

6000

9000

12000

TechCrunch

Gizmodo

reality: PR

10k-100k users

dream:

What CEO does

reality:

fullstack

dream:

startup party

reality:

startup party

lesson #3 -

gatekeepers matter

lesson #4 -

team matters

100k-1M users

% o

f res

pond

ents

0

15

30

45

60

Number of trips

0 1-2 3-4 5+

Lesson #5 -

Industry matters

lesson #6 -

feedback loops

Active UsersDownloads

widgets by 3rd party

developers

Paying users

ASO visibility Revenue

+ +

+ +

+

+ +

+

+

revenue by 3rd party developers

Lesson #7 -

Think big

Think aboutFrequency

Retention

Gatekeepers

Team

Industry

Feedback loops

and Vision

Good luck!