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slides from the opening keynote to the New Media Consortium Syposium on Mashups on April 2nd, 2008.
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The Future is a Monstrous & Marvelous
MASHuP !
Way
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Hod
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www.autodesk.com/waynehodgins
WayneHodgins
Strategic Futurist
President & Co-FounderLearnativity.org
Chair,IEEE Learning Technology Standards CommitteeLearning Object Metadata
Strategic Advisor
Strategic Advisor
Coming to you Live from the Good Ship Learnativity
Nov. 08, 2007
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Seeing Patterns & Trends:
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WARNING: Time Warp Ahead!!
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It’s ALL Yours!
For Questions & Comments please contact:
For slides, blogs, podcasts and more:
www.autodesk.com/waynehodgins
Slides available @ http://www.slideshare.net/WayneH/
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www.CreativeCommons.org
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A new perspective is worth 80 IQ points
- Alan Kay
Prepare to get much smarter!
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Mashups?
• A mash up is a website or web application that seamlessly combines content from more than one source into an integrated experience.
• Content used in mashups is typically sourced from a third party via a public interface or API. Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom) and JavaScript.
• The etymology of this term almost certainly derives from its similar use in pop music.
• Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs.
• Source: http://en.wikipedia.org/wiki/Mashup
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Mash up Quotes:
• Nowadays, there's a lot of talk about Web 2.0, web mashups, Ajax, etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse." Sho Kuwamoto
• "We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating. This will turn out to be a major source of ideas for applying Google-based technology to a variety of applications." Vint Cerf
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That’s SOOOooooo yesterday Dad!
Wayne’s definition:
• A mash up is a unique new assembly of individual things from more than one source into a single integrated whole.
• Mashups are for EVERYTHING!• Music• Content
Wiki, blogs• Searching/finding
Tag Clouds• Events• Competencies, people
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Mashups simplified:You already know the modelYou already know the model
Think Lego blocks!Think Lego blocks!
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EVERYTHING becomes a Mashup!
• Music, TV, video Infinite channels
• Content Wiki, blogs, aggregators, readers, CMS
• Searching/finding Tag Clouds
• Maps & Location based applications• Events
UNconferences• Competencies, people
Project based crowdsourcing Job roles and descriptions
• Games & Simulations Alternate reality
**NOT alternative or virtual realitiesEg World Without Oil
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Class ScheduleRegisterSponsorsHotel Info
Logistics/ScheduleRegisterWho's ComingDiscussion Ideas SponsorsHotel Information
| Home | About Mash up Camp | Mash up University | Blog
Important Notice: Although registration for Mash up Camp is closed (we've reached the maximum capacityfor the venue), we're still adding people to the waiting list. To add yourself to the waiting list, go to the Camp registration page. The first Mash up Camp at the Computer History Museum in Mountain View, CA.Left: Ward Cunningham leads a discussion Middle: Attendees get ready to propose sessions Right: Lawrence Lessig leads a discussion about Creative Commons
Moderately useful blurb on unconferences Inserted from <http://mashupcamp.com/>
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Pandora and the Music Genome Project
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TheTheSnowflake Snowflake
EffectEffectUnique is What We Seek!
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The Snowflake Effect: UNIQUE is what we seek!
You’re a Snowflake
More so, every situation and every project is unique
Always has been, always will be
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The Snowflake Effect:
If this is SO obvious
If this has always been so
And always will be
Then why do we live in a world designed for the opposite?
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The Snowflake Effect:The ideal is getting to “just right” *
Just the right CONTENT, toJust the right PERSON, withJust the right PARTNERS, atJust the right TIME, onJust the right DEVICE, inJust the right CONTEXT, andJust the right WAY ………
* not to be confused with perfection!!
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The Snowflake Effect
MaSS PeRSONALiZATiONIt’s not about “e” it’s about me!!
• Personalized Learning Experiences for every person every day
all 6.6 billion of us!! (and counting)
• Just for me and just right: On demand, adaptive
• Markets of one: Billions of Markets
““Capitalizing on EVERY Teachable Moment”Capitalizing on EVERY Teachable Moment”
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Mass personalization: What’s New?
• Unique means unique!
• Uniqueness for the rest of us.
• The genie is out of the bottle, there is no turning back.
• It’s now possible
And more and more know it and are demanding it
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Fun is a feature not a bug!
The opposite of work isn’t play,
it’s depression!- Brian Sutton-Smith, University of Pennsylvania
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Parting Thoughts:
• Think DIY and Modules vs raw resources• Think about inverting the norms: “ProSumers”
Producers become consumers Consumers become Producers
Turning customers into employees (eg content contributors) Employees as customers (using your own)
Teachers + Learners Tearners?
• Serious Play; how are YOU learning? Reading or listening NOT ENOUGH! Largely experiential now Try out some of the previous list
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Innovation not replication!
Nov. 08, 2007
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Innovation not replication!
Let’s stop “flapping” Let’s stop “flapping”
and replicating past artifactsand replicating past artifacts
It is NOT about flapping faster!!It is NOT about flapping faster!!
Let’s start thinking Let’s start thinking
DIFFERENTLYDIFFERENTLY!!!!
Nov. 08, 2007
How does this apply to YOU?!
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Questions?
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For Questions & Comments please contact:
See “Off Course – On Target” for slides, podcasts, blogs and much
more:www.autodesk.com/waynehodgins
Thanks!
Nov. 08, 2007
