The future is here. Are you ready to remain competitive?

© Claudia Brauer. Licensed exclusively to ProZ.com

The future is here.

Are you readyto remain competitive?


Claudia Brauer

brauertraining.com

Twitter: @Brauertraining

[email protected]

mailto:[email protected]

mailto:[email protected]


A G E N D A‣ Part # 1 – Trends: prepare for 2020

‣ Part # 2 – From grunts to tweets

‣ Part # 3 – Eating an elephant

‣ Part # 4 – 21st Century Global Digital Village

‣ Part # 5 – Expectations: free and instant utility

‣ Part # 6 – Technology for professional survival

‣ Part # 7 – References and reading materials



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We are here


The future is here.











Trend # 1

Fundamental changein the way

humans communicatewith each other


Sub-trendChange in

accessibilityvolume

style nature

of communication


Trend # 2

Translation as a “utility”and

interpreting as a universal rightat all points of contact


Sub-trend

Merging of translation & interpreting


Trend # 3

Globalized digitalizationof 21st century

business landscape


Sub-trend

New business models


Trend # 4

Mechanization of translation


Trend # 5

Instant delivery of interpreting services(verbal is our DNA)


Sub-trend

Technology is a requirement,not an option


Trend # 6

Crowd-sourcing


Sub-trend:

“Gist” is enough(unless you pay $ for more)

Quality is optional(provided you can pay $ for it)










Trend

Fundamental changein the way

humans communicatewith each other


http://marcusorr.blogspot.com/2013/03/from-grunts-to-tweets-communication-and.html

Dr. Marshall Poe, Associate Professor of History at the University of Iowa





“Food, Jobs and the Internet”

Pope FrancisVisits Cuba:

Source: http://www.wiod.com/articles/wiodam-local-news-122821/pope-francis-gearing-up-for-his-13954099/


GruntsSpeech 160,000Cave paintings 30,000Petroglyphs 20,000Pictograms 10,000Writing 4,000Mail 600Gutenberg print 1450 ADTelegraph/phone 1800’sTV 1920Cellular/Internet 1980Social media 2010Hu

man

com

mun

icatio

n150,000 years

4,000 years

90 years

https://en.wikipedia.org/wiki/Chauvet_Cave







Everything Connected

asyouwishelectric.com

Matt Warman


Do you have or use a

smartphone?


Mobile Workforce

1,300,000,000 worldwide

75% of American workforce is mobile


Sub-trendChange in

accessibilityvolume

style nature

of communication


http://www.fit-ift.org/?page_id=3604






Content explosionInternet increased contentHuge amounts of text

published in the web every second

There are not enough translators to keep up with the demand


Informal contentEmailBlogsTweetsWeb commentsUser-generated contentHigh-volume websites


Shifts…coming soon Translators will provide quality content

recreation, creation of translation memories, editing, terminology, quality assurance, post-edition

The “core translation” will be done by machines


We are here










fistfuloftalent.com

One bite at a time

http://fistfuloftalent.com/2015/06/recruit-like-a-marketer-by-training-like-a-marketer.html





PRACTICEPractice PracticePracticePractice


Schedule time for learningPlan $ for software and training


Skills sets- Language- Technical/software- Internet savvy

(research)- Business/marketing- Networking/

collaboration


Skills setsInfrastructure

- Computer/tablet- Digital communications- Software (CAT, TM, MT)- Home-office

environment


Skills sets

Infrastructure

Training


Skills setsInfrastructure

Training

Time


Skills sets Infrastructure Training Time $$$






Where are the paying clientsHow can you access them?


Networking: a vital skill







http://wiki.proz.com/wiki/index.php/Free_Software_for_Translators

Also, Google search: "freeware" + translators


What skills do you need to service 21st century clients?



New Levels of Literacy

Michael Searsondigitalstorytelling.coe.uh.edu


Digital Age Literacy

Michael Searsondigitalstorytelling.coe.uh.edu


ACCESSIBILITYHow do you access ….?

Are others able toEASILY access you?


VOLUMEHow do you access

the increased volume

of work….


STYLE & NATUREHow do you adapt to the

new style and nature of work….


What if you earn a living as a translator or interpreter?


We are here










Trend

Translation as a “utility”and

interpreting as a universal rightat all points of contact


“Utility”“Universal right”

“At all points of contact”


http://www.the4thdimension.net/2011/01/technology-predictions-for-2011.html

Cloud Computing

http://www.the4thdimension.net/2011/01/technology-predictions-for-2011.html



Cloud-based Translation

XTM Cloud

Memsource Cloud


Cloud-based interpreting


Intranet

Cloud Intranet


Sub-trend


Sub-trend

Merging of translation & interpreting


“Transinterpreter”

TRANSINTERPRETERA transinterpreter will be a linguist who works as both, a translator and interpreter, at the same time.Before the 21st century, these tasks were mostly performed by different professionals: translators translated text and interpreters interpreted the spoken word; they require very different skill sets. Some translators and interpreters, however, are able to be both a translator and an interpreter.In the 21st century, with the advent of new communication technologies, TRANSINTERPRETERS will be the norm, being linguists who perform as BOTH, translators and interpreters.


Multilingual Chatting




Machine translation in voice-recognition

technologiesvoice-to-text-to-voicetext-to-voice-to-text




Voice-to-Text



“Transinterpreter”


We are here


Trend

Globalized digitalizationof 21st century

business landscape


GlobalizationDigitalization


# 1 Availability# 2 Speed of access # 3 Cost + Volume# 4 Consistency # 5 Quality

Industry Drivers



Internet users/Web markets Non-native speakers

worldwide Investments by LSP Changes and regulations Expansion of military

industry New needs worldwide

Shift in the balance of power


1) < Quality = “acceptable”

2) Price preferred over Quality3) Translation of new content

Shift in the client’s priorities


Translation is but one

of the many

services that MUST be offered

to the client


Trans-Creation Localization Website Translation Microsite Creation Translation Review Post-editing translation

The New Transinterpreter


Merging of text and speech Real-time Live chat room

translation and interpreting Live captioning Sight translation Quick email turnover Multilingual Subtitling

The New Transinterpreter


Collaboration


Enable teams to work together

Right people + time + “place” + information + context

Translators and Interpreters are pivotal to collaboration

Collaboration Platforms


WikiesWeb contentCentral desktopContent managementElectronic editingSocial newsSocial navigationSocial bookmakingSocial media

Current Platforms


Sub-trend

New business model37,000 million dollar industry42% growth/year


37,000 million dollar industry42% growth/year



Procurement of location

Procurement of materials

Needs assessmentLanguage pair

specialistDomain specialist

SchedulingManagement of LEPClient Management

TransportationPhysical accessAuthorizationsConfidentiality

Team coordinationInterpreting


Translation Management Server (TMS)



Duolingo


Audiovisual Translation

Subtitling SoftwareVisualSubSync,

Sabbu, Aegisub, SSATool


Subtitles:Voice-to-Text


Voiceover, DubbingLip Sync


We are here










Trend

Mechanization of translation


TrendMechanization of translation

“Despite predictions by many experts in the translation industry, the quality of Google Translate has improved nicely over the past decade…good enough that many [professional] translators will use Google Translate to do a first pass on their translation jobs.” By John Yunker, 15th May 2015


x




Machine Translation


Machine Translation Systems

“Acceptable Quality”


‣ Paper to‣ Word management‣ To CAT tools‣ To Machine Translation

‣ To Hybrid Translation/Post-Editing Machine Translation


Hybrid Translation“Post-editing”

Merges machine output and human work

Translators “Post-edit” products of Machine Translation

This is the wave of the future


Post-Editingof

Machine Translation

PEMT


LIGHT PEMTOutput: “Understandable”

(“Acceptable”)


FULL PEMTOutput: Accurate translation

“Equal to human translation in all aspects”



Trend

Instant delivery of interpreting services


Language Interpreters


Interpreters:

In Person/Face-to-Face

OPIOver the phone

VRIVideo remote

WBI Web-based


Interpreters:In Person/Face-to-Face

OPI Over the phoneVRIVideo remoteWBI Web-based


Interpreters:In Person/Face-to-FaceOPIOver the phone

VRI Video remoteWBI Web-based


Interpreters:In Person/Face-to-FaceOPIOver the phoneVRIVideo remote

WBI Web-based


Consecutive Simultaneous


Simultaneous interpreting in

virtual meetings


Sim-Consec(TM)

Ester Navarro


We are here










Sub-trend

Technology is a requirement,not an option


Tech-savvyTranslators & Interpreters


Technologyis another language:

the language of today

21st Century = Digital Age


How do they work?

CAT – computer assisted translationTM – translation memoriesMT – machine translation


http://www.academia.edu/3710380/Web-based_tools_and_resources_for_translation_professionals


Client Access Portals


Many interpreters are ALIENS to technology!

Many don’t even use computers

proficiently


Many translators are ALIENS to

verbal transfer of content!



http://en.wikipedia.org/wiki/Comparison_of_webmail_providers


Video chats and video conferencing

Google Hangouts GoTo/Citrix


Virtual classrooms


FTPFile Transfer Protocol


File Compressors/De

compressorsWinZipWinRARWinACE7Zip


FrameMakerInDesignQuarkXPressScribus

DTP - DeskTop Publishing Tools


Image Editors


WYSIWYG What You See Is What You Get

HTMLHypertext Markup Language


Adobe Creative Cloud


PDF ToolsPDF EditorsPDF Creators


PowerPoint


Excel


MS Word


We are here


Trend

Crowd-sourcing


Crowdsourcing



Facebook translation in action



Vertical Social Networks


Social Networking


8% decline in email use 35% growth in Social Networks If you are not “in” the network, you will soon be “out of the loop”...

Social Media


Social gaming

Matt Warman


Social Commerc

e

Matt Warman


Content-sharing two-way instant communication

New Media


Sub-Trend:

“Gist” is enough(unless you want more)

Quality is optional(if you can pay for it)


What skills do you need to service 21st century clients?


Where are the paying clientsHow can you access them?


fistfuloftalent.com

One bite at a time





We are here


Conclusion:

Translation & InterpretingFrom a profession of

sophisticated intellectualsTo a language services industry of

knowledgeable linguistsusing state-of-the art technology


Conclusion:

The door is opento build any future we can dream of.

It is in our hands to determinewhat the future will look like for us.


“Caminante, no hay camino,Se hace camino al andar”

(Walker, no footpath has been shaped, you set the trail by walking)

Singer/Songwriter Joan Manuel Serrat


The future is here.











Pos

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