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By Kevin Foreman / Director of Product Vision, Vectorform How technology can enhance the way we tell stories
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The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Presented By:
How technology can enhance the way we tell stories.
Kevin Foreman
Director of Product Vision | Vectorform
#TransmediaDay @vectorform #storytelling #wearables
The Future of Storytelling
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Kevin Foreman
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Director of Product Vision | Vectorform
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 3
Vectorform invents digital products and experiences. As an
elite team of artists, engineers, entrepreneurs and intellectuals,
Vectorform is a global design and technology firm specializing
in emerging digital experiences for the world’s leading brands.
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 5
MULTI-PLATFORM ≠ TRANSMEDIA
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 6
MOVIE
GAME
BOOK
TYPICAL MEDIA FRANCHISE
The whole is less than the sum of the parts.
Dissatisfying conclusion to consuming all media.
TRANSMEDIA EXPERIENCE
Whole is more than the sum of the parts.
Euphoria of collecting and connecting the pieces.
MOVIE
BOOKGAME
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Pandemic 1.0: A Transmedia Experience at Sundance
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The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 8
SOCIAL NETWORKS INTERNET 50 NEXUS S DEVICES
600 NFC TAGS MICROSOFT SURFACE LARGE-SCREEN DISPLAYS
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 9
2011 2014+
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 10
Wearable Technology
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
WHY WEARABLES?
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Wearable computing allows us to blend our
physical and digital worlds together in one
seamlessly cohesive experience.
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Desktop PC
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Allows personal access to digital tools.
Only available in home, in front of screen.
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Smartphones
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Allow access to digital information anywhere in the world.
Still require a transition from the physical to the digital world.
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 14
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Google Glass
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Opportunities for Augmented Reality
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 16
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Google Glass
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Capture Moments from your Perspective
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 18
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Nymi
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Measure your cardiovascular system.
Identifies person based on cardiac rhythm
Measures heartbeat
Motion and proximity detection
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Myo
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Control and manipulate your environment.
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
iBeacon & BLE
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Precise proximity detection and event triggering.
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 22
I see two iBeacons
Hello, there! I am here!
DEDICATED
HARDWARE iOS DEVICE
iOS DEVICE
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 23
PROXIMITY MARKETING
CONTACTLESS PAYMENTS
CHECKIN COUPONS
INDOOR LOCATION
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 24
30m
UNKNOWN
FAR
NEAR
IMMEDIATE
BEACON30m 30m
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 25
BLE
RANGE Up to 50 m Up to 20cm
TECHNOLOGY Bluetooth LE
(Low Energy Requirements)
Based on RFID Standards
(No Energy Required After Using a “Tag”)
SUPPORTED SYSTEMS iOS7, Android 4.3,
and Windows Phone 8 (Update 3) Device with NFC-Chip Required
ESTIMATED COSTS Due to the High Range a
Small Number of Beacons are Required
NFC-Tags have to be put on any product type individually which means a high number are required.
NFC
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 26
The Evolution of Transmedia Storytelling
ARCADE ONLINE WORLD OF WARCRAFT
SECOND LIFE
CONSOLE CASUAL GAMING
SOCIAL FARMVILLE
CANDY CRUSH SAGA
MOBILE ANGRY BIRDS
CANDY CRUSH
CLOUD PS4/XBOX ONE
CLASH OF CLANS
WEARABLES NUE GAMES IN
YOUR ENVIROMENT
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
TRON: Legacy
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Disney’s TRON: Legacy
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Play Fanta
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Saving the Source
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 29
GRAPHICAL USER INTERFACE
GUI NATURAL USER INTERFACE
NUI NATURAL USER ENVIRONMENT
NUE
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 30
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 31
NUI Devices LIMITED HCI STREAMS
Touch
Audio
Wearables MANY HCI STREAMS
Location
Visual
Audio
Biometric Neurological / Brain Wave
Cardiovascular
Endocronic
Kinetic
The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE
Let’s start the discussion.
Kevin Foreman ([email protected])
Vectorform GmbH
Arnulfstrasse 37
80636 München
Thank you.