The Future of Storytelling

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By Kevin Foreman / Director of Product Vision, Vectorform How technology can enhance the way we tell stories

Text of The Future of Storytelling

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Presented By:

    How technology can enhance the way we tell stories.

    Kevin Foreman

    Director of Product Vision | Vectorform

    #TransmediaDay @vectorform #storytelling #wearables

    The Future of Storytelling

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Kevin Foreman

    2

    Director of Product Vision | Vectorform

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 3

    Vectorform invents digital products and experiences. As an

    elite team of artists, engineers, entrepreneurs and intellectuals,

    Vectorform is a global design and technology firm specializing

    in emerging digital experiences for the worlds leading brands.

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 5

    MULTI-PLATFORM TRANSMEDIA

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 6

    MOVIE

    GAME

    BOOK

    TYPICAL MEDIA FRANCHISE

    The whole is less than the sum of the parts.

    Dissatisfying conclusion to consuming all media.

    TRANSMEDIA EXPERIENCE

    Whole is more than the sum of the parts.

    Euphoria of collecting and connecting the pieces.

    MOVIE

    BOOKGAME

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Pandemic 1.0: A Transmedia Experience at Sundance

    7

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 8

    SOCIAL NETWORKS INTERNET 50 NEXUS S DEVICES

    600 NFC TAGS MICROSOFT SURFACE LARGE-SCREEN DISPLAYS

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 9

    2011 2014+

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 10

    Wearable Technology

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    WHY WEARABLES?

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    Wearable computing allows us to blend our

    physical and digital worlds together in one

    seamlessly cohesive experience.

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Desktop PC

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    Allows personal access to digital tools.

    Only available in home, in front of screen.

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Smartphones

    13

    Allow access to digital information anywhere in the world.

    Still require a transition from the physical to the digital world.

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  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Google Glass

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    Opportunities for Augmented Reality

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 16

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Google Glass

    17

    Capture Moments from your Perspective

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 18

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Nymi

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    Measure your cardiovascular system.

    Identifies person based on cardiac rhythm

    Measures heartbeat

    Motion and proximity detection

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Myo

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    Control and manipulate your environment.

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    iBeacon & BLE

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    Precise proximity detection and event triggering.

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 22

    I see two iBeacons

    Hello, there! I am here!

    DEDICATED

    HARDWARE iOS DEVICE

    iOS DEVICE

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    PROXIMITY MARKETING

    CONTACTLESS PAYMENTS

    CHECKIN COUPONS

    INDOOR LOCATION

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 24

    30m

    UNKNOWN

    FAR

    NEAR

    IMMEDIATE

    BEACON30m 30m

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    BLE

    RANGE Up to 50 m Up to 20cm

    TECHNOLOGY Bluetooth LE

    (Low Energy Requirements)

    Based on RFID Standards

    (No Energy Required After Using a Tag)

    SUPPORTED SYSTEMS iOS7, Android 4.3,

    and Windows Phone 8 (Update 3) Device with NFC-Chip Required

    ESTIMATED COSTS Due to the High Range a

    Small Number of Beacons are Required

    NFC-Tags have to be put on any product type individually which means a high number are required.

    NFC

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    The Evolution of Transmedia Storytelling

    ARCADE ONLINE WORLD OF WARCRAFT

    SECOND LIFE

    CONSOLE CASUAL GAMING

    SOCIAL FARMVILLE

    CANDY CRUSH SAGA

    MOBILE ANGRY BIRDS

    CANDY CRUSH

    CLOUD PS4/XBOX ONE

    CLASH OF CLANS

    WEARABLES NUE GAMES IN

    YOUR ENVIROMENT

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    TRON: Legacy

    27

    Disneys TRON: Legacy

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Play Fanta

    28

    Saving the Source

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    GRAPHICAL USER INTERFACE

    GUI NATURAL USER INTERFACE

    NUI NATURAL USER ENVIRONMENT

    NUE

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  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE 31

    NUI Devices LIMITED HCI STREAMS

    Touch

    Audio

    Wearables MANY HCI STREAMS

    Location

    Visual

    Audio

    Biometric Neurological / Brain Wave

    Cardiovascular

    Endocronic

    Kinetic

  • The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE

    Lets start the discussion.

    Kevin Foreman (kforeman@vectorform.com)

    Vectorform GmbH

    Arnulfstrasse 37

    80636 Mnchen

    Thank you.