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The Future of Storytelling @Vectorform @kevforeman #Storytelling #Transmedia #NUE Presented By: How technology can enhance the way we tell stories. Kevin Foreman Director of Product Vision | Vectorform #TransmediaDay @vectorform #storytelling #wearables The Future of Storytelling

The Future of Storytelling

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By Kevin Foreman / Director of Product Vision, Vectorform How technology can enhance the way we tell stories

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Page 1: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Presented By:

How technology can enhance the way we tell stories.

Kevin Foreman

Director of Product Vision | Vectorform

#TransmediaDay @vectorform #storytelling #wearables

The Future of Storytelling

Page 2: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Kevin Foreman

2

Director of Product Vision | Vectorform

Page 3: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 3

Vectorform invents digital products and experiences. As an

elite team of artists, engineers, entrepreneurs and intellectuals,

Vectorform is a global design and technology firm specializing

in emerging digital experiences for the world’s leading brands.

Page 4: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 5

MULTI-PLATFORM ≠ TRANSMEDIA

Page 5: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 6

MOVIE

GAME

BOOK

TYPICAL MEDIA FRANCHISE

The whole is less than the sum of the parts.

Dissatisfying conclusion to consuming all media.

TRANSMEDIA EXPERIENCE

Whole is more than the sum of the parts.

Euphoria of collecting and connecting the pieces.

MOVIE

BOOKGAME

Page 6: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Pandemic 1.0: A Transmedia Experience at Sundance

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Page 7: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 8

SOCIAL NETWORKS INTERNET 50 NEXUS S DEVICES

600 NFC TAGS MICROSOFT SURFACE LARGE-SCREEN DISPLAYS

Page 8: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 9

2011 2014+

Page 9: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 10

Wearable Technology

Page 10: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

WHY WEARABLES?

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Wearable computing allows us to blend our

physical and digital worlds together in one

seamlessly cohesive experience.

Page 11: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Desktop PC

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Allows personal access to digital tools.

Only available in home, in front of screen.

Page 12: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Smartphones

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Allow access to digital information anywhere in the world.

Still require a transition from the physical to the digital world.

Page 13: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 14

Page 14: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Google Glass

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Opportunities for Augmented Reality

Page 15: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 16

Page 16: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Google Glass

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Capture Moments from your Perspective

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The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 18

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The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Nymi

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Measure your cardiovascular system.

Identifies person based on cardiac rhythm

Measures heartbeat

Motion and proximity detection

Page 19: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Myo

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Control and manipulate your environment.

Page 20: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

iBeacon & BLE

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Precise proximity detection and event triggering.

Page 21: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 22

I see two iBeacons

Hello, there! I am here!

DEDICATED

HARDWARE iOS DEVICE

iOS DEVICE

Page 22: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 23

PROXIMITY MARKETING

CONTACTLESS PAYMENTS

CHECKIN COUPONS

INDOOR LOCATION

Page 23: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 24

30m

UNKNOWN

FAR

NEAR

IMMEDIATE

BEACON30m 30m

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The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 25

BLE

RANGE Up to 50 m Up to 20cm

TECHNOLOGY Bluetooth LE

(Low Energy Requirements)

Based on RFID Standards

(No Energy Required After Using a “Tag”)

SUPPORTED SYSTEMS iOS7, Android 4.3,

and Windows Phone 8 (Update 3) Device with NFC-Chip Required

ESTIMATED COSTS Due to the High Range a

Small Number of Beacons are Required

NFC-Tags have to be put on any product type individually which means a high number are required.

NFC

Page 25: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 26

The Evolution of Transmedia Storytelling

ARCADE ONLINE WORLD OF WARCRAFT

SECOND LIFE

CONSOLE CASUAL GAMING

SOCIAL FARMVILLE

CANDY CRUSH SAGA

MOBILE ANGRY BIRDS

CANDY CRUSH

CLOUD PS4/XBOX ONE

CLASH OF CLANS

WEARABLES NUE GAMES IN

YOUR ENVIROMENT

Page 26: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

TRON: Legacy

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Disney’s TRON: Legacy

Page 27: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Play Fanta

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Saving the Source

Page 28: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 29

GRAPHICAL USER INTERFACE

GUI NATURAL USER INTERFACE

NUI NATURAL USER ENVIRONMENT

NUE

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The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 30

Page 30: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE 31

NUI Devices LIMITED HCI STREAMS

Touch

Audio

Wearables MANY HCI STREAMS

Location

Visual

Audio

Biometric Neurological / Brain Wave

Cardiovascular

Endocronic

Kinetic

Page 31: The Future of Storytelling

The Future of Storytelling @Vectorform @kevforeman – #Storytelling #Transmedia #NUE

Let’s start the discussion.

Kevin Foreman ([email protected])

Vectorform GmbH

Arnulfstrasse 37

80636 München

Thank you.