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The Ideas Exchange: Shell The Global Conversation

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Created by The Economist Group for Shell

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Page 1: The Ideas Exchange: Shell The Global Conversation
Page 2: The Ideas Exchange: Shell The Global Conversation

THE CHALLENGE:

D E M O N S T R A T E S H E L L L I S T E N ST O C O N C E R N E D C O N S U M E R S .

Page 3: The Ideas Exchange: Shell The Global Conversation

A L I V E E X C H A N G E O F I D E A S O N C H A L L E N G I N G E N E R G Y I S S U E S A C R O S S T H R E E C O N T I N E N T S .

A L L I N O N E D A Y.

Page 4: The Ideas Exchange: Shell The Global Conversation

16 ENERGY EXPERTS GATHERED AT A ‘VIRTUAL TABLE’

R E C O R D E D A N D

B R O A D C A S T L I V E

O N T H E W E B

A K E Y I N F L U E N T I A L A U D I E N C E W A S

G A T H E R E D T O A S K Q U E S T I O N S , V O T E O N

I S S U E S A N D S H A R E I D E A S

A N D S E E D E D T O A W I D E R A U D I E N C E O F

I D E A S P E O P L E A R O U N D T H E G L O B E

Page 5: The Ideas Exchange: Shell The Global Conversation

THE RESULT:A TRULY GLOBAL CONVERSATION

Page 6: The Ideas Exchange: Shell The Global Conversation

AMPLIFIED THROUGH MANY CHANNELS

464 REGISTRATIONS FOR GECII VIA QR CODE OR IPAD

THE RESULT:

Page 7: The Ideas Exchange: Shell The Global Conversation

MEDIA COVERAGETHE RESULT:

Page 8: The Ideas Exchange: Shell The Global Conversation