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Created by The Economist Group for Shell
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THE CHALLENGE:
D E M O N S T R A T E S H E L L L I S T E N ST O C O N C E R N E D C O N S U M E R S .
A L I V E E X C H A N G E O F I D E A S O N C H A L L E N G I N G E N E R G Y I S S U E S A C R O S S T H R E E C O N T I N E N T S .
A L L I N O N E D A Y.
16 ENERGY EXPERTS GATHERED AT A ‘VIRTUAL TABLE’
R E C O R D E D A N D
B R O A D C A S T L I V E
O N T H E W E B
A K E Y I N F L U E N T I A L A U D I E N C E W A S
G A T H E R E D T O A S K Q U E S T I O N S , V O T E O N
I S S U E S A N D S H A R E I D E A S
A N D S E E D E D T O A W I D E R A U D I E N C E O F
I D E A S P E O P L E A R O U N D T H E G L O B E
THE RESULT:A TRULY GLOBAL CONVERSATION
AMPLIFIED THROUGH MANY CHANNELS
464 REGISTRATIONS FOR GECII VIA QR CODE OR IPAD
THE RESULT:
MEDIA COVERAGETHE RESULT: