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The IMPORTANCE of being OBVIOUS

The importance of being obvious

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Slides from my Multipack Show and Tell talk, about how we increased the enquiry rate on used vehicle pages by making the next steps people can take more obvious, the results that ensued, and continuing to test in the future.

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Page 1: The importance of being obvious

The

IMPORTANCEof being

OBVIOUS

Page 2: The importance of being obvious

Know thy

ENEMY

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Your Mission

BOOK A TEST DRIVE

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Full disclosure

COMPLETELY MY FAULT

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Introducing

CLARITY

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The

“CALL TO ACTION”

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The

“CALL TO ACTION”BOOK A

TEST

DRIVE!

Page 10: The importance of being obvious

The

“CALL TO ACTION”BOOK A

TEST

DRIVE!GET A

FINANCE QUOTE

GENERAL ENQUIRYRESERVE THIS CAR NOW!

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YOU DON’T

NEED TO BE

BLATANT TO BE

OBVIOUS

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Testing your

CHANGES

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Reap the

REWARDS

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20102009

MONTHLY ENQUIRIES ON VEHICLES

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MONTHLY ENQUIRIES ON VEHICLES

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200

300

400

500

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4,800+ENQUIRIES ON VEHICLES

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★ DEFINE WHAT YOU WANT TO DO★ MAKE THINGS OBVIOUS FOR USERS★ TEST YOUR CHANGES★ MEASURE THE RESULTS

Page 22: The importance of being obvious

THANK YOU!THIS PRESENTATION AVAILABLE, WITH OTHERS, AT

SLIDESHARE.NET/ABITGONESEMI-REGULAR BLOGGINGS AT

ABITGONE.CO.UKFOLLOW ME ON TWITTER

@ABITGONE SORRYNOQUESTIONS.COM