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July 11th marked the release of iPhone 3G and with it, Software Update 2.0, which includes Apple's launch of the App Store. The App Store allows for third party developers to create and distribute applications for iPhone and iPod touch using the iPhone SDK, a native development environment based on Cocoa for Mac OS X.In his talk, Raven will provide a basic overview of the process of developing and distributing software for the iPhone and iPod touch, and share some key findings and metrics gathered in the two weeks since the launch of the App Store. What does the App Store mean for third party mobile developers?
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iPhone & the App StoreMobile Portland Users Group
Raven Zachary 28 July 2008
Agenda
• iPhone History
• Developing with the iPhone SDK
• App Store Overview
Disclaimers
Bias: While I am a technology industry analyst, my passion for the iPhone clouds my rational judgement. I am an iPhone advocate.
Legal: I am under NDA with Apple and therefore only covering publicly disclosed information.
iPhone History
January 2007
Macworld Expo 2007
June 2007
WWDC + iPhone Launch
http://www.flickr.com/photos/dannydv/541950306/
Photo by dannydv
"We have been trying to come up with a solution to let developers write applications, yet keep the iPhone secure and safe. We've come up with a sweet solution." - Steve Jobs
Web Developers
Mac Developers
"That is a bold idea. Very forward thinking...This is the
coming out party for web apps. We are very excited
about this. These are exciting times." - Jason Fried, 37signals
"Web Apps Are Not Applications...If you don't want 3rd party developers, or aren't ready for them yet, be honest and say so. We'll respect you far more for it. " - Quentin Carnicelli, Rogue Amoeba
July 2007
iPhoneDevCamp 2007
Photo by Adam Towhttp://www.flickr.com/photos/atow/750701139/in/set-72157600701332240/
August 2007
Jailbreak
October 2007
iPhone SDK Announcement
"Let me just say it: We want native third party applications on the iPhone, and we plan to have an SDK in developers’ hands in February." - Steve Jobs
March 2008
iPhone SDK Unveiled
June 2008
WWDC 2008
July 2008
iPhone 3GiPhone OS 2.0
App Store
Only 17 days ago!
Developing with the iPhone SDK(mostly content-free)
Highlights
• iPhone OS is based on Mac OS X
• Apps are written in Cocoa + Cocoa Touch
• Works on iPhone and iPod touch
• All apps sold through App Store
• Developers get 70% of revenues
How to write an iPhone App
• Download the iPhone SDK (free)
• You must own an Intel Mac
• Learn Cocoa (Objective-C) & Cocoa Touch
• Join the iPhone Developers Program ($99)
Development Resources
• www.apple.com/quicktime/qtv/iphoneroadmap/
• developer.apple.com/iphone/
• pragmaticstudio.com/iphone/
• Cocoa Programming for Mac OS X by Aaron Hillegass
• Stay tuned for mailing lists, public forums, etc. (NDA still in place)
App Store Overview
Books (117) Business (22) Education (22)Entertainment
(81)
Finance (33) Games (255)Healthcare & Fitness (33)
Lifestyle (36)
Music (30) Navigation (22) News (15) Photography (18)
Productivity (59) Reference (40)Social Networking
(33)Sports (16)
Travel (48) Utilities (88) Weather (8)TOTAL(976)
App Store Inventory (07/28/08)
Gifter
“How We Built an iPhone App for $4873.92”
http://tinyurl.com/gifter
Loopt
The Loopt Debacle - SMS Spam
http://tinyurl.com/looptdebacle
Aurora Feint
Removed from App Store - Community opt-in - Uploaded contacts
http://tinyurl.com/aurorafeint
Trism
Steve Demeter - Wrote at night over the past several months - Top 20 App - $4.99
http://tinyurl.com/trismapp
Source: Pinch Mediahttp://tinyurl.com/pinchmediaappstorepricing
Where are the download numbers?!
Application Price (USD) Downloads Sales (USD)
Super Monkey Ball $9.99 6,261 $62,547.39
MLB at Bat $4.99 2,144 $10.698.56
Cro-Mag Rally $9.99 1,317 $13,156.83
Omnifocus $19.99 1,106 $22,108.94
Enigmo $9.99 1,023 $10.219.77
Texas Hold’em $4.99 856 $4,271.44
MPG $0.99 808 $799.92
Band $9.99 653 $6,523.47
Bejeweled 2 $9.99 582 $5,814.18
Yellow Pages $0.99 543 $537.57
Source: Tech Crunchhttp://tinyurl.com/5sxnfb
Day 0 App Store Sales Numbers
Application Price (USD) Revenue Estimate
Super Monkey Ball $9.99 $4,915,019
ForeFlight Mobile $69.99 $3,443,465
OmniFocus $19.99 $1,899,164
Nester’s Anatomy Flash Cards $39.99 $1,696,107
LionClock Plus $79.99 $1,628,466
Enigmo $9.99 $1,271,126
Band $9.99 $1,101,642
Ultalingua Spanish Dictionary $29.99 $661,426
Bejeweled 2 $9.99 $627,089
Sketches $5.99 $589.409
App Store Revenue Estimates (07/13/08)
Source: Medialetshttp://tinyurl.com/medialetsappstorerev
$?
We just don’t know for sure.
Stay tuned for developer reports in August.
Summary
Raven’s Take
• Birth of a new mobile platform
• Living in the shadow of the iPhone
• Tremendous commercial opportunity
• Mac developers have a head start
• Very early stages, time to learn and create
• Go out and write some cool apps, make $ !
