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Michael Altendorf presents the next big things in internet technology at the NOAH Conference '13.
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THE NEXT BIG THINGS IN INTERNET TECHNOLOGY
Mobile, Search, Personalization, Big Data and Video on Demand Michael Altendorf
NOAH Conference 2013
Providing the worldwide leading
technology platform for the personalized web FULLY AUTOMATED // PERSONALIZED & HIGHLY TARGETED // BASED ON MACHINE LEARNING & REAL TIME DATA
OUR VISION
ABOUT US #1 platform in real time personalization and customer intelligence solutions
Founded 2009 by Michael Altendorf
& Dr Cyrille Waguet
More than 75 Tech & Media experts from SAP,
Google, Microsoft, Adobe, WPP & IBM
3 Investment Rounds - in 2009, 2011, 2013
Headquarter in Mannheim
Teams in Europe and the US
SILICON VALLEY
NEW YORK BERLIN
MILAN
PARIS
BARCELONA
LONDON
AMSTERDAM
ZURICH
HQ MANNHEIM
WORLDWIDE PRESENCE Global Reach of Services
THE GLOBAL PARTNER NETWORK Global Reach of Services
THE NEXT
BIG THINGS
IN
INTERNET
TECHNOLOGY
BIG DATA IS EVERYWHERE online, offline, in your car, your house or comes from your body
INTEREST / KNOWLEDGE GRAPH
ON SEARCH
+
SOCIAL GRAPH ON FACEBOOK
+
PRODUCT GRAPH
The key is to combine the
data to generate added value
MACHINE LEARNING CHANGES THE GAME Graph databases for high volume enable the new possibilities
Only the display size is different!
3-5“ 7-10“ 20-30“ 40-60“
Each one has multitouch, gesture recognition and a similar operation system
Hardware becomes commodity
„Seamless“ Integration between devices and multi-device tracking – Google and Apple will be the
leaders
MOBILE, TABLET, WEB OR TV? Is there any difference but the screen size?
MOBILE, TABLET, WEB OR TV? Is there any difference but the screen size?
Earn more Money 4
Generate more revenue
30-50%
uplift
3
Real-time User Experiences
Web
Mobile
Tablet
TV
Generate
Personalized UX
PERSONALIZATION IS KEY TO MAKE DATA USABLE Already changes the game for eCommerce players today
Adtelligence
Personalization Cloud 2
In Memory Data Matching
Use the power
of Big Data 1
Aggregate
3rd party Data
CRM Data
Finance Data
Product Data
Location Data
Time: Company: Topic: Speaker:
14.50 Next big things
in internet technology Michael Altendorf CEO
15.00 Digitalizing the garage
service market Alberto Sanz CEO
15.10 Mobile
Drastically increasing
conversion and retention
Jean Laurent Wotton Co-founder
15.20 Destination Services
The Creation of a Formerly
“Unviable” Market
Dr. Andreas Schräder Group Senior Director
International, Mobile and New
Ventures
15.30 Increase Revenues
With ultra-personalization Stefan Längin VP Europe
15.40 Opportunities in Google+ Gero Graf Head of Google+
15.50 How to make money
from online video Kai Henniges CEO & Co- Founder
NEXT BIG THINGS IN INTERNET TECHNOLOGY Mobile, Search, Personalization, Big Data and Video on Demand