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© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
The Power of Mobile Marketing in Multi Channel Communication
Presentation @ MobileMonday 04 May 2009
Agencies Go Mobile // Follow-up
www.mobilemonday.net
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
My Name
Carlo Monnée
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
Founder, Creative Director & Consultant
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
We create
innovative and integrated
experiences
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
BUY ME!I‘M GREAT
NEW!
Internet
Mobile
PR
POS
TVC
NO!
© 2009 Carlo Monnée // AÍGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
What do you think?
Internet
TVC
PR
Mobile
POS
Wanna Testdrive?
YES!
What else do you want to
know?
© 2009 Carlo Monnée // AÍGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
Mobile Marketing is advertising with mobile
phones
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
What makes mobile interesting for advertising?
© 2009 Carlo Monnée // AÍGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
Some key facts
• It‘s always on
• It has a feedback channel
• It‘s always with us
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
What are features of a mobile phone?
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de© 2009 Carlo Monnée // spielplatz.cc
digital camera
http://www.flickr.com/photos/bocavermelha/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.dehttp://www.flickr.com/photos/borisnienke/
music player
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
TV
http://www.flickr.com/photos/chanzo/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
internet
http://www.flickr.com/photos/baratunde/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
GPS
http://www.flickr.com/photos/zombizi_rip/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
And?
http://www.flickr.com/photos/world_domination/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
Telephone!
http://www.flickr.com/photos/momentmal/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
…the best feature to use to reach large target groups…
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
The caseCASIO Supergirl
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
1. Hot babe2. Website
3. Telephone
Ingredients
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
You are watching the TVC on our campaign website. But this time it does
not end as expected… The woman of your dreams calls you and wants to meet you at
the next Casio dealer.
Plot
Demo on youtube: http://www.youtube.com/watch?v=MfY_SaaW_Xw
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
Drive to store elementwith the address of the Casio dealer next to you
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
Summary
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
53% of all users who watched the interactive
spot used the tell a friend feature
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
10% of all users who watched the interactive
spot printed out the address of the next dealer
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
The campaign was a huge success for us and for the
client.
Sex sells :-)
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
Thank youSee ya
Twitter @ HHer Profile www.xing.com/profile/Carlo_Monnee
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
