Twitter is an online social media website and phenomenon that is spurring a new revolution on the Internet -- and in modern business. More than 50 million users have joined its ranks in the past two years, and Twitter.com is amongst the most heavily used and most influential websites on the Internet. This online presentation provides an overview of Twitter, its position and context on the Internet relative to other online tools and social media (Web 2.0), and how to use Twitter as a business tool for increasing sales, and building (or safe-guarding) corporate reputation. Presented by Toby Ward, Prescient Digital Media, for IFCA, Insurance and Financial Communicators Association (members only webinar).
- 1. The Power of Twitter Toby Ward, Prescient Digital Media
2. About Prescient
- Toronto-based consulting firm and Vancouver
- Prescient plans & builds highly effective websites and intranets that
- are demonstrably better than the competition;
- make CEOs and users happy; and
- deliver measurable value by increasing sales and employee productivity.
- Winner of more than a dozen awards incl. a prestigious Webby Award
- Established 2001; profitable, no debt
2009 Prescient Digital MediaReproduction without permission is strictly prohibited 3. Services
- Business Requirements Analysis
- Business Case & ROI Planning
- Benchmarking & Best Practices
- eHealth Tools & Databases
- Content Management & Workflow
- Communications & Marketing
- Full video & audio production
2009 Prescient Digital MediaReproduction without permission is strictly prohibited 4.
5. 6. Agenda
- Social Media Overview(5 mins)
- Twitter Overview(10 mins)
7. Follow the conversation Hash tag#TobyWardto discuss this webinar My Tweets@tobyward 8. Twitter defined 9. Twitter is
- Short, headline-like messages to a group of people
- Messaging tool between groups of people (followers)
- A.K.A. micro-blogging or presence
10. 11. Social Media Overview 12. Web 2.0 / Social Media
- Promote networks of relationships
- Transforms users into publishers
- Discuss, share & collaborate
- From one to many -> many to many
13. The power of group
- Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess
14. Web 2.0(thanks to Shel Holtz)
- Conversation-enabled publishing platforms
- Blogs, podcasts, Technorati
- Facebook, LinkedIn, MySpace
- Delic.io.us, Digg, StumbleUpon
- Democratized content networks
- Wikipedia, Yahoo! Groups, MyStarbucksIdea
- Presence networks (micro-blogging)
- YouTube, Flickr, ePinions.com
- Virtual networking platforms
15. 4 of the 7 most visited sites
16. 17. Groundswell
- Nearly 70% of all Internet users visit social networks
- (Cone, Business in Social Media Study, 1983)
- 93% of social media users believe a company should have a social media presence
- 39% of employees under the age of 25 would consider leaving their job if their company banned tools such as Facebook
- (Telindus, Social Media Study, 2008)
20. Your competition
- For companies, resistance to social media is futile.
- Your competitors are already there.
- Catch up or catch you later.
- (Business Week, February 19, 2009)
21. 22. 23. Good blogging(www.IntranetBlog.com) 24. 25. Twitter Overview 26. Twitter glossary
- Name or ID: my profile name & URL (@tobyward)
- ReTweet: republishing another Tweet(RT @tobyward)
- Hash-tag: label or tag to denote subject (#intranet )
- Direct message: email message to someone
27. 28. 29. 30. 31. Your Profile 32. 33. Bad Profile 34. Bad Profile 35. Good Tweets 36. Good business Tweet
- A label or tag for denoting a subject
38. 39. Good Tweets
- Why your Business Needs an Intranethttp://bit.ly/7Mnlb5 (@adenin) #intranet
40. Good Tweets
- Also keep a watch on Google, Yahoo, Microsoft, with relationships locked in address books & inboxes.http://bit.ly/2TVqI3 #sm38
41. Bad Tweets 42. Twitter Tools 43. 44. Tweetdeck 45. Tweetdeck 46. Bit.ly 47. Shorten URLs 48. Shorten URLs 49. Dos & Donts 50. Follow the leaders
- 88% of Nonprofits Experimenting with Social Media
- 51% of Organizations are Active Users of Social Media
- (Weber Shandwick, Novemer, 2009)
- Short, to the point, aptly descriptive headline with a link to more (article, post, etc.)
- No one cares if youre having coffee, or your plane just landed, or you got the new XBox.
- State who you are, your role in business / life, and your expertise / interests.
- Your profile isnt blank, or simply limited to a MySpace link or a strange iPhone number.
- Lots of short posts & links, rather than a string of replies or insider conversations with one or a couple of individuals.
- No one wants to read a string of replies or @name talk or insider conversations with one or a couple of individuals.
- By all means highlight and repeat article & blog posts & links, from content relating to your profile.
- Im not interested in strings of ReTweets from others, I prefer the original.
- Demonstrate thought leadership & keen eyes for good content and articles within an acceptable timeframe, but not every 5 or 10 minutes.
- Please see a professional about your emotional insecurities if you feel the need to Tweet strings of 5 or 6 consecutive Tweets in a 10 or 20 minute span otherwise known as spam.
- Ensure you have a following to follower ration of less than 1:1; better yet, shoot for 2:1
- Do you comb Twitter and follow as many people as you can just so they can follow you? See the above about emotional insecurities. Honestly, if youre a sheep, then your shallowness lowers your esteem in the eyes of others, and frankly, you look worse then if you never had a Twitter account.
- 3-6 Tweets per day spaced over the day is a good rule of thumb
- Theres no surer way to turn-off a follower than issuing lots of consecutive Tweets in short succession, many times per day. In fact, if youre Tweeting more than 12 times per day then it better be meaningful or as entertaining as a Threes Company rerun.
- Occasional gossip and jokes are encouraged, just keep it to a minimum and make sure its well-founded.
- Theres enough fluff and crap on ET, TMZ and those other cesspools of anti-journalism; I avoid those, and avoid Tweeple who repeat it.
- Strong, descriptive profile that uses keywords that people might use to search you out (SEO)
- Why would I follow you if I dont know who you are, your expertise / interests lie, or worse, you try and disguise who you are?
- Twitter isnt a replacement for conversation, so dont try and use it as a debating tool or the school sandbox.
- I just got a mocha and a biscotti. Yum!
- I really think, and Ive given this much sober thought, that Britney Spears is a true, American hero (blah, blah).
61. Strictly Confidential 2009 Prescient Digital MediaNot For Distribution
- 5 reasons to follow you on Twitter; 5 reasons tounfollow
- Internet Strategy newsletter
- Intranet Insight newsletter
Resources 62. www.PrescientDigital.com www.PrescientDigital.com 63. Thursday, January 21 Government Websiteswww.PrescientDigital.com Next Webinar 64. Q&A 65. Join the Conversation
- www.Facebook.com(Search Intranet Global Forum)
- www.Twitter.com/t obyward
- Coming soon: Communexions.com