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Salesforce.com Chairman & CEO Marc Benioff presented this Day 2 Keynote on the topic of the Social Enterprise Platform at Dreamforce 2011. Marc Benioff outlines the social revolution taking place and how next generation enterprise applications that are social, mobile and open are built using the Social Enterprise Platform. Delight your customers and employees in a whole new ays by 1) building your employee network 2) creating your social customer profile and 3) creating your customer social network. View the keynote videos at: http://www.youtube.com/dreamforce
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Marc Benioff Chairman & CEO
1960’s Mainframe Computing
IMS, VM/CMS, CICS, MVS
1990’s Desktop Cloud Computing
.NET, J2EE, Weblogic, Web Sphere
2000’s Mobile Cloud Computing
iOS, Android
2010’s Social Revolution
Social Platforms
1970’s Mini Computing
AS400, RDB, VMS, DG, HP
1980’s Client/Server Computing
ODBC, Visual Basic, DB2,Oracle
Each Ten Year Computing Cycle Requires a New Platform
Per
cent
of O
nlin
e U
sage
Sources: Nielsen Wire, January, 2011. Morgan Stanley Internet Mobile Report, December 2009
Top Internet Uses
2006 2007 2008 2009
2010
22% internet time is social
Search
2011
Social Revolution: Facebook Is The New Social Platform
550,000 Facebook
Apps built by independent
developers
Number of Apps
Social Revolution: Facebook Apps Are Eating the Web
Sources: Washington Post, November, 2007. San Francisco Chronicle, July 2008 Facebook, 2010
Number of Apps
750,000 Apps
7/08 10/08 4/09
7/09 11/09
4/10 9/10
6/11
Social Revolution: Apple and Android App Store Apps Exploding
Sources: Apple, 2008-2011 PC World, 2009; Maximum PC, 2009; Android Central, 2010-11; Official Android Blog, 2011;
Social Revolution: Enterprise Users are Ready
...fastest ramping
mobile device
ever.
“
”
CIOs Surveyed on Tablet Usage
2010
2011
Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.
Purchased for Employees Employee -owned Not Allowed
Social Revolution: Social Enterprise Apps Available on the AppExchange
1250+ Apps
Number of Apps
How do you create your next generation enterprise apps?
Real-time notifications Real-time workflow
Real-time feeds
Feeds Profiles
Files Social Graph
Right Experience Any Device
Customizable
Open Social Mobile Real-time
Social Enterprise Platform
Open Standards Open Technologies
Open Interfaces Open Languages
The New Enterprise Platform is Social, Mobile, Real-Time, Open
What tools are you using to build your Social Enterprise?
Create Your Employee Social Network
Automate and extend processes Workflow, logic, analytics
Cloud, social, mobile
Create Your Customer Social Network
Agile develop and deploy Open platform and ecosystem
Integrate to public social networks
Create Your Social Customer Profile
Store social profile data Unified data model,
open integration
The Salesforce Social Enterprise Platform: Database.com, Force.com, Heroku
36% of CIOs expect to use Salesforce
Source: Morgan Stanley CIO Survey, 2011
Salesforce Delivering the #1 Enterprise Cloud Platform
410,000 Apps
Number of Apps
Customers are Building Their Custom Apps on our Platform
1,300 Apps $500 Million Marketplace
~1 Million installs
Number of Installs
AppExchange is the Proven Enterprise Cloud Marketplace
Step 2: Create Your Employee Social Network
Step 3: Create Your Customer Social Network
Step 1: Create Your Social Customer Profile
Social Enterprise
Delight Your Customers and Employees in a Whole New Way
Social Data Model Toolkits for Android and iOS
Platform Agnostic APIs
OAuth
Shared Security Model RESTful APIs
World’s First Social, Mobile, Open Database 36 Billion database transactions per quarter
Database.com: The Database for the Social Enterprise
Database.com Data Residency Option (DRO)
Store sensitive data in your data center...
or in the Salesforce data center.
Choice of data storage
Compliance with many corporate or government policies
Expected general availability in early 2012
Choose How to Store Your Data
Over 1000 Databases Provisioned in the First 12 Hours Since GA
Free to get started
100,000 records
50,000 transactions / month
3 enterprise users
Enterprise Pricing (per month)
$10 / additional 100,000 records
$10 / 150,000 transactions
$10 / enterprise user
$10 / 100 light users
Database.com is Available for Everyone Today
Step 2: Create Your Employee Social Network
Force.com: The Platform for the Employee Social Network
Leading Platform for Social and Mobile Employee Apps
Declarative
Mobile-ready
Chatter Built-in
Analytics Open APIs
Workflow & Logic 250,000 Apps
Declarative Logic
Visualforce
Analytics Security & Sharing Rules
Apex Programmatic
Logic
Collaboration Touch
Automate Your Business by Building Social Apps
Social
Chatter Connect
Mobile
touch.salesforce.com HTML5
Open
Streaming API
Apex REST API
Declarative
Visual Workflow Cloud Designer
Siteforce
We’re Taking Force.com to a New Level in Winter ’12
Step 3: Create Your Customer Social Networks and Product Social Networks
The Leading Platform for Customer Social Apps
Multi-Language Cloud App Platform
>170,000 Apps
I use heroku everyday and every day I think about how magical it is. ”
“ On cloud 9 #heroku #is #awesome. ”
“ Developers Love Heroku
Instant Deployment: $git push heroku master
Scale from 10 to 10 million users: $heroku scale web = 100
Over 50 Add-On Developer Services $heroku addons add: logging-expanded
100% Open
Learn more at salesforce.com/heroku
for
Heroku for Java: Available Now
Ruby and Java for the Enterprise Continuous Deployment
24 / 7 Support App Monitoring
Predictable Costs - starting at $4,000 / month Learn more at salesforce.com/heroku
Announcing...Heroku Enterprise Packages
