The Untapped Community

The Untapped CommunityHow to Benefit from Digital, Social, and Emerging Media

SWIRE

Hi :)

This is me.

STATE OF ONLINE MEDIA!

The Facts and Stats

http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/


23%

38 YearsRadio

13 YearsTV

4 YearsInternet

3 YearsiPod

2 YearsFacebook

Google+ took 1 month to reach 20mm users

50,000,000 UsersThe World is changing and we are approaching a global community


800 Million Active Facebook Users










121,150,408

101,168,171

so what we are trying to say...

Social Media is not a fad.

YOUR UNTAPPED COMMUNITY

What you are missing out on?

1 [ trans. ] occupy, attract, or involve (someone's interest or attention)

• ( engage someone in) cause someone to become involved in (a conversation or discussion).

ENGAGE|enˈgāj|verb

2 [ intrans. ] ( engage in) participate or become involved in

Sermons

Skits

Donuts

Coffee

Work`

Work

WorkWorkSleepSleep

SleepSleep

Family

FamilyFamily

Church

ChurchChurch

ChurchChurch

WorkWork

Work

WorkWork

SleepSleepSleepSleep

FamilyFamily

Family

WHAT’S MISSING?

the connection is

MisconceptionsTechnological BoundariesTimeResources

Why have so many of us failed to get involved?Online Presence, Website, Social Media

WHAT’S STOPPING US?

good example

good example

Justin Wise bedeviant.com, 2011.

it can be worse

worse

Establishing Credibility and Communicating your Message

CREATING AN ONLINE PRESENCE

HELVETICA

GILL SANS LIGHT LIGHT LIGHT

ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALI





ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALICBO

LD

O u r m i s s i o n : to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Glenkirk ChurchGlenkirk exists to lead uncommitted people to become fully devoted followers of Jesus.

what’s your mission?

x

Strategy, Goals, and Leverage Assets

INTEGRATING SOCIAL MEDIA

Find your voice

CONVERSATIONCreate

CreateCreate

ToolsUse Multimedia

SHARE STORIES AND SUCCESSES

Where do you start?

NEW MEDIA CHECKLIST

http://mashable.com/guidebook/facebook/



http://mashable.com/guidebook/twitter/



Why?

“An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.” MLK

33% OF AMERICANS SAID THEY WERE WILLING TO GET

“EXTREMELY INVOLVED” OR “GIVE GENEROUSLY”

*philanthropist.com

People WANT to help,it’s a part of (most)ALL of us.

48% said they are willing to give at least a small

contribution of either time or money

*http://nonprofit.about.com/od/fundraising/a/whydonorsdontgive.htm

FUTILITY

A cause feels TOO BIG to make a real difference. When researchers told study participants that several thousand people in a Rwandan refugee camp were at risk and asked them to send aid that would save 1,500 lives, their willingness to

give was related to the proportion of people they could save. The smaller the proportion, the less willing people were to help.

http://nonprofit.about.com/od/fundraising/a/whydonorsdontgive.htm








PAROCHIALISM

HURRICANE KATRINA SOUTHEAST ASIA TSUNAMI

6.5 Billion Dollars Raised

1,600 KATRINA DEATHS

220,000 TSUNAMI DEATHS

1.54 Billion Dollars Raised

We have evolved to care for those closest and we are not nearly as moved by a tragedy far away than by one that involves people we feel close to.

For a typical event fundraiser, how much money actually goes towards your charity?

53% of all Americans believe corporate cause marketing should be regulated

61% of consumers think companies are not giving them enough details about their (social

good) efforts including the amounts donated and the length of the promotions.

If a company does not offer consumers enough information about how their purchase will affect the cause, 34 percent will either choose another

brand or walk away entirely

Cone Cause Evolution Study, 2010

MISTRUSTTRANSPARENCY

http://www.coneinc.com/news/request.php?id=3350


83% of American’s wish more products, services, and retailers

they use would support a cause

71% of Global Consumers believe that brands and consumers can do more to support a good cause by working together

Cone Cause Evolution Study, 2010



Communities, Companies & Causes

3 IS THE MAGIC NUMBER

CommunityGiving back should be a part of everyday life. We shouldn't have to change our behavior. Instead, we should be able to choose the companies that give towards Good.

CompaniesWe're challenging all companies to give back 3%. These companies gain truly loyal customers.

CausesProviding awareness and dollars to creating sustainable change. Sharing the change in a transparent manner.

Online: Web/MobileBefore you shop, check eGood to geolocate Good companies around you, so you can choose to shop for Good.

Offline: Wallet CardShow your card when you shop and 3% is given to Causes. You can use your offline card interchangeably with online.

We're asking all companies to take a commitment to give back 3% of sales. It's a Pay-Per-Purchase model.

We're giving a deeper look into the change that occurs from the support given. Real time analytics and heartfelt stories of change.

We create a circle of true loyalty for companies and consumers.

3%

WE

ALL WIN

FUNDRAISERSComing in the near future, we'll give causes the ability to open Projects and hold fundraisers. Creating a platform where an individual consumer can challenge their favorite or local companies to donate to a cause that's important to them.

• Cause sets up a project.• Cause invites it's supporters.• Supporters go to that fundraising event.• Company gives back 10, 20 or 30% of sales for that specific

event to the project being supported.

We make a living by what we get, but we

make a life by what we give.winston churchill

eGood challenges all companies to

give back 3% tocauses

Available for your use:[email protected]

mailto:[email protected]

mailto:[email protected]

Technology

The Untapped Community