50
The Value of Tribal Knowledge and Strategies to Increase Adoption

The Value of Tribal Knowledge and Strategies to Increase Adoption

Embed Size (px)

DESCRIPTION

Description: Organizations are investing in enterprise social networks at an alarming rate.  To gain the benefits of improving employee engagement, collaboration, and knowledge sharing requires you to look beyond technology deployment. Attend this session to learn how social tools can play a critical role, what strategies that can help drive organizational change. This session will help IT architecture and infrastructure personnel understand #esn adoption issues, the role of change management, and alignment of social tools with strategic business initiatives.  As part of this session, we’ll also look at a customer case study on how Yammer is continuing to transform a global organization. Agenda: 1.       Social Maturity – present how social enterprise networks have changed over the course of the past decade (atlassian, give, newsgator, sp2010, yammer) 2.       Creating a Collaborative / Social Environment – what are some of the top ways organizations are changing the traditional collaboration model and the risks involved.  3.       Enable business value – scenarios and opportunities to create business value 4.       Change Mgmt models – what training, governance and adoption strategies work and where your organization fits.

Citation preview

Page 1: The Value of Tribal Knowledge and Strategies to Increase Adoption

The Value of Tribal Knowledge and Strategies to Increase Adoption

Page 2: The Value of Tribal Knowledge and Strategies to Increase Adoption

The world has become a giant network

Page 3: The Value of Tribal Knowledge and Strategies to Increase Adoption

Fasterresponses

Personalizedservice

Betterexperiences

Your customers expect more.

Page 4: The Value of Tribal Knowledge and Strategies to Increase Adoption

Yet, we continue to work like we always have

Page 5: The Value of Tribal Knowledge and Strategies to Increase Adoption

As a result,companies are being disrupted.

Page 6: The Value of Tribal Knowledge and Strategies to Increase Adoption

Today I Learned• Assess my organization’s social maturity• Effectively Work Out Loud• Enable business value without being disruptive

Page 7: The Value of Tribal Knowledge and Strategies to Increase Adoption

My name is…Challenging the status quo

Kanwal KhippleFounder, Principal Consultant

Creative Lead World’s 1st Office 365 based intranet and award winner

(Nielson Norman 2014).

.

Page 8: The Value of Tribal Knowledge and Strategies to Increase Adoption

You’ll love the way we work. Together.

User Experience

Business Strategy

Technology Architecture

Page 9: The Value of Tribal Knowledge and Strategies to Increase Adoption

Share is the new save

Page 10: The Value of Tribal Knowledge and Strategies to Increase Adoption

Social MaturityCrawl. Walk. Run.

Page 11: The Value of Tribal Knowledge and Strategies to Increase Adoption

Evolution of Social Mediums

IMEmailPhone Voice & Video

Social Networking

1 to Many

Page 12: The Value of Tribal Knowledge and Strategies to Increase Adoption

Work like a network?

• Awareness and embracing a new approach• Social doesn’t equal slacking• Open doesn’t equal insecure• Publish then perfect• Authoritative content is not the only kind that offers

value

Page 13: The Value of Tribal Knowledge and Strategies to Increase Adoption

Don’t over think social

Page 14: The Value of Tribal Knowledge and Strategies to Increase Adoption

Diffusion of “Social” Innovations

Page 15: The Value of Tribal Knowledge and Strategies to Increase Adoption

Maturity Model

Page 16: The Value of Tribal Knowledge and Strategies to Increase Adoption

How does your organization rank?

No Process Informal Process, Randomly Performed

Formal Process, Routinely Performed

Define and measure social metrics 1 3 5

Define objectives aligned with target audiences and social metrics 1 3 5Create a social engagement strategy with a tactical plan of action 1 3 5Select processes that fit social platform architecture and tactics 1 3 5

Social Maturity Rank Trial Phase 4-6 Transition Phase: 8-16 Strategic Phase: 18-20

Page 17: The Value of Tribal Knowledge and Strategies to Increase Adoption

The point is to extract learning FROM work, not impose more work

Page 18: The Value of Tribal Knowledge and Strategies to Increase Adoption

Adoption Model

• Baseline - define where you are currently and objectives for improvements• Plan a Pilot - prioritize social capabilities and define training, pilot and

standards• Training & Piloting - introduce non-disruptive social capabilities with

greatest potential value• Launch and Drive Success – communicate effectively on purpose and value• Adapt and Iterate - collect metrics, tweak processes as required and

integrate into how you operate

Page 19: The Value of Tribal Knowledge and Strategies to Increase Adoption

• Employee Connectedness• Culture Initiatives• Sharing Industry Articles &

News

• Replace Meetings• Team & Department FAQ

Sharing• Employee Recognition

• Streamlining Any Business-Related Function or Task

• Co-Authoring Content• Sharing Best Practices

Page 20: The Value of Tribal Knowledge and Strategies to Increase Adoption

If what you’re doing isn’t worth sharing, then why are you doing it?

Page 21: The Value of Tribal Knowledge and Strategies to Increase Adoption

“Social Enterprise is implemented 80% through organization culture and 20% through technology.”

- Gartner, September 2012

Transforming Culture + Deploying Technology

TechCulture

Page 22: The Value of Tribal Knowledge and Strategies to Increase Adoption

Work Out LoudLoud. LOUDer. LOUDER.

Page 23: The Value of Tribal Knowledge and Strategies to Increase Adoption

Social communities leverage an increasingly expensive asset – people – by allowing them to work out loud, connect with more people, establish trust, and find relevant information and solutions more quickly.

Rachel Happe

Page 24: The Value of Tribal Knowledge and Strategies to Increase Adoption

Which Communities, When?

Page 25: The Value of Tribal Knowledge and Strategies to Increase Adoption

When to Work Out Loud

Page 26: The Value of Tribal Knowledge and Strategies to Increase Adoption

Be your Organization’s Intraprenuer

Page 27: The Value of Tribal Knowledge and Strategies to Increase Adoption

Yammer & Your OrganizationTips for every organization

Page 28: The Value of Tribal Knowledge and Strategies to Increase Adoption

How to earn success

Page 29: The Value of Tribal Knowledge and Strategies to Increase Adoption

Why Yammer?

• One application for global communications.• Best solution to build our social

business & improve business agility.• Quick to implement.

Page 30: The Value of Tribal Knowledge and Strategies to Increase Adoption

Tips to increase adoption?• Used Yammer’s ‘Quick Launch’ plan.• Executive and HR buy in.• Yambassadors Team in every office.• Made it easy to reach for help.• Made it fun!

Page 31: The Value of Tribal Knowledge and Strategies to Increase Adoption

What does success look like?• Gave us the business agility & social business we needed.• Has become imbedded into business.• Continuous quarterly health checks.• Helped with our company culture.• Part of our normal work life.

Page 32: The Value of Tribal Knowledge and Strategies to Increase Adoption

Enable Business ValueGO where the community is.

Page 33: The Value of Tribal Knowledge and Strategies to Increase Adoption

Culture Move from Command and Control to Network: Open, Fluid, Fast

Page 34: The Value of Tribal Knowledge and Strategies to Increase Adoption

Listento conversations

that matter

Adaptand make smarter decisions

Growyour

business

Work like a network.

Page 35: The Value of Tribal Knowledge and Strategies to Increase Adoption
Page 36: The Value of Tribal Knowledge and Strategies to Increase Adoption

Come For The Content, Stay For The Community

Page 37: The Value of Tribal Knowledge and Strategies to Increase Adoption

#worklikeanetwork

Adapt

improvement in project collaboration

37 %Grow

of business leaders agree that internal social tools stimulate innovation

93 %

Red River, 2013Inside Communication, 2012

Listen

more visibility into other departments and office locations

76 %

Yammer, 2013

Page 38: The Value of Tribal Knowledge and Strategies to Increase Adoption

Deciding Factor for ESN?

Page 39: The Value of Tribal Knowledge and Strategies to Increase Adoption

Impact of ESN?

Page 40: The Value of Tribal Knowledge and Strategies to Increase Adoption

Ways to Drive Business Value

1. Encourage Sharing2. Capture Knowledge3. Lunch and Learns4. Yambassadors5. Praise an employee6. Enable Action7. Empower Employees8. Post an idea and ask for feedback9. Start a group

Page 41: The Value of Tribal Knowledge and Strategies to Increase Adoption

If everyone in the team narrated their work openly, we wouldn’t need any meetings to assess project status and we would gain a lot of time.

Jerden Sangers

Page 42: The Value of Tribal Knowledge and Strategies to Increase Adoption

Analytics Overview

56

Getting Started

• Take a snapshot to measure results over time

• Toggle the results between 7 or 28 days

Best Practice

s

• Work with your Community Manager to decide network analytics strategy

• Use this view to see if there is consistent growth

Questions to

Ask

1. Are messages being posted by a few people in your network? 2. How can you get additional member active and involved? 3. With the growth, what additional actions are needed?

Page 43: The Value of Tribal Knowledge and Strategies to Increase Adoption

Engaged Members

57

Getting Started

• Toggle the results between 7 or 28 days

• Engaged users have taken an action* in Yammer

Best Practice

s

• Use this view to see how many total members are in the network

• Engagement varies because of organizational uses of Yammer

Questions to

Ask

1. How are new members joining the network? 2. What could be done to increase the level of engagement?

* An action means the member has posted, replied to, Liked or Shared a conversation or Private Message, viewed a full conversation, or clicked

to expand a post.

Page 44: The Value of Tribal Knowledge and Strategies to Increase Adoption

Today I Learned• Where my company is in their social maturity• How to effectively Work Out Loud• I can enable business value without being disruptive

Page 45: The Value of Tribal Knowledge and Strategies to Increase Adoption

Got Yammer! Now what?

• Week 1 – motivate and engage the existing community• Week 2 – recruit and engage new employees• Week 3 – showcase the organization, network and

people• Week 4 – discuss what matters

Page 46: The Value of Tribal Knowledge and Strategies to Increase Adoption

Yammer Feature Cheat Sheet

Page 47: The Value of Tribal Knowledge and Strategies to Increase Adoption

Cultivate relationshipsAs in any good relationship, your followers require care and attention. Follow the five-step adoption model in this presentation to deliver high-quality content that addresses member needs and you‘ll not only grow your community, but also forge bonds and foster honest conversations with potential customers.

Thanks for listening, and happy posting!

Page 48: The Value of Tribal Knowledge and Strategies to Increase Adoption

Thank You

Kanwal [email protected] 416-888-7777

Page 49: The Value of Tribal Knowledge and Strategies to Increase Adoption

Connect. Collaborate. Share.

Chicago SharePoint Developers User Grouphttp://www.chdevspug.com/

Chicago SharePoint Users Grouphttp://www.meetup.com/sharepoint/

Office 365 Technical Networkhttps://www.yammer.com/itpronetwork/

Page 50: The Value of Tribal Knowledge and Strategies to Increase Adoption

Thanks to our sponsors!