THINK TANK – PARIS 27 APR.

A summary

M u l t i p l a t f o r m s

Use as much as possible if not ALL the platforms to push info + to influence customers

The multiplatforms must be tailor-made for all services => be present at all of the 8 stages of online travel buyer (exploring, researching, booking, planning, enjoying, sharing..etc)

When creating a hotel application THINK WITH THE HEAD OF THE CUSTOMER => If I were a client, I want to know where to eat, shop, …near the hotel => « an online concierge in my hand »

The need of a story

STORY + PINEREST = CLIENT

A HOTEL =

Finished the time when all depended on how many nice pictures u have under the « photo »link on the hotel website!! TODAY WE NEED STORIES TO ATTRACT MORE CLIENTS!!! BE CREATIVE WHEN « WRITING » UR HOTEL’ STORY!!

LV’s story : VOYAGE with Angelina Jolie

P

UR HOTEL

A PERSONALITY =Target market’s Self-identification

Advice for the future

• New jobs Digital marketing manager(being in charge of marketing the hotel as a personality => blog =>what u as digital manager recommend to see, to taste (which is different from ohter hotel’s recommendation becasue it is a different persona!! )) =new training

• More creativity + on all platforms(Not only social media, now it is the minimum!! If u don’t use as many platforms as u can, a marketshare could be lost!)Small hotels can write their own blogs, facebook pages, tweets but for professional advice contact companies like APPNOSTIC = working or setting up companies like that could be considered as an opportunity even for us.

• Be friend with GOOGLE Key words, business page, map … + Use it to monitor ur competitor

WHAT ELSE?NO, not NESPRESSO!

Finally we have KEY

WORDS, FIRST TO

APPEAR AT GOOGLE,

PINNED PICS AT

PINTEREST BUT IT IS

STILL NOT ENOUGH!!!

We need to write a blog.

If we are very good at,

we are able to « sell »

the whole city like David

Lynche does with Paris

via the Lutetia blog.

Because at the end of the day

what is a hotel?

A place to stay, in a city full of

life, experiences, tastes, views.