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Supersonic Link Building

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About me

• Patrick Altoft• Branded3.com• Blogstorm.co.uk• Twitter.com/patrickaltoft

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Two steps to link building success

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• Figure out what type of links you need

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• Figure out what type of links you need• Go and get them

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• Figure out what type of links you need• Go and get them

99% of people forget about step 1

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What type of links does your site need?

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TrustRank Links

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How to get TrustRank links• Make friends with top bloggers & send them news tips• Hire a PR agency• Make friends with journalists• Break a news story• Use link bait• Create ranking of the top blogs in your niche and give out a badge

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PageRank Links• Links from high PR sites• Sitewide links• Blogroll links• Top directories

• Don’t worry about anchor text

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Keyword Links

• Find a way to get keywords in your anchor text• You won’t get Trust from keyword links• Low(ish) quality links are OK here• Article submission• Links from smaller blogs• Nepotistic links (friends, other websites)• Niche directories• Paid links (not recommended)

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Link Bait

• Creating content to attract links• Common hooks:

• Tools• Tutorials• Breaking news• Articles• Comedy• Controversy• Images• Ego hook

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4 Steps to Link Bait Success

1. Create a list of link targets

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2. Find out what they write about & why they link to people

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3. Write an article or create a tool they might want to link to

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3. Write an article or create a tool they might want to link to

4. Tell them about it

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Social news sites• 300 links on average to content on Digg• Most of them are crap

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Execution

• Don’t rely on Digg• Gmail is your friend – sends 500 emails per day• Good bloggers don’t sit round reading Digg all day• Bloggers like to be first to write about something • Stuff on Digg is old news

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Turbo Charge Your Links• Every link you get needs to be turbo charged• Aggressively promote it on social sites, Twitter, forums• Even try article submission

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Use your images to build links• Best way to get free links• Lots of links from Myspace and lazy bloggers

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• Google can’t calculate rankings for breaking queries in real time• Whoever writes about a new product first gets top spot• Very few links are needed to maintain it• People who are late need 100x as many links to compete

• Any site over a certain Trust threshold can compete• All you need is content & good internal linking

Publish first for top rankings - QDF

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Over to you

• Who’s tried link building?• What links did you get?

• Who’s tried link bait?• Did it work or not?• Was the hook good enough?• How did you promote it?

Technology

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