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HAS STARTED TWEETING UX SOFIA 2014 ANDREA @RESMINI THIS STATION

This Station Has Started Tweeting

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Opening talk at UXSofia 2014.

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HAS STARTED TWEETINGUX SOFIA 2014

ANDREA @RESMINI

THIS STATION

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HOW DID WE GET HERE?

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COMPUTER ROOM, SANTA BARBARA – HTTP://IS.GD/H4ME67

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COMPUTING WAS CONFINED TO PRECISELY

BOUNDED AREAS IN SPACE AND TIME

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TANZEN80, HTTP://WWW.FLICKR.COM/PHOTOS/TANZEN80/6140025125/

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CASHIER?

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ACTIVITIES AND ARTIFACTS MERGE INTO COMPLEX EXPERIENCES

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http://www.flickr.com/photos/slider527_pix/3315095305/ – CC SA-BY 2.0

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URBANROMANCEONLINE.COM

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MUNICH AIRPORT (WIKIMEDIA)

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LAYOVERGUIDE.COM

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TAXI

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A POSTDIGITAL WORLD

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N. NEGROPONTE

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IS DIGITAL DESTINED FOR BANALITY? CERTAINLY

– N. NEGROPONTE, BEYOND DIGITAL (1998)

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IT WILL BE NOTICED ONLY BY ITS ABSENCE, NOT ITS

PRESENCE – N. NEGROPONTE, BEYOND DIGITAL (1998)

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TOMORROW’S COMMERCIAL AND CULTURAL COMPOST

FOR NEW IDEAS – N. NEGROPONTE, BEYOND DIGITAL (1998)

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DIGITAL IS NOT A DIFFERENT PLACE TO GO TO

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IT IS AN ADDITIONAL LAYER CHANGING THE FABRIC OF

REALITY ITSELF

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HOW TO FRAME IT FOR THE PRACTICE OF UX?

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BUSINESS STRATEGY

INFORMATION SYSTEMS STRATEGYORGANIZATIONAL STRATEGY

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PRODUCT ARE SERVICES

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BUSINESS

PRODUCTS AS SERVICESORGANIZATIONAL(TECHNOLOGY)

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MEDIA

STRATEGY

BRAND

PRODUCT

CUSTOMERS

SOCIAL

MEDIA

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USERS ARECO-CREATORS

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BUSINESS

PRODUCTS AS SERVICESUSERS ARE CO-CREATORS(TECHNOLOGY)(ORGANIZATION)

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THIS HAS BEEN A LONG TIME COMING AND GOES DEEPER

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O.J. SIMPSON CAR CHASE LIVE FEED

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COPS (1989)

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POLICE WOMEN OF BROWARD COUNTY (2009)

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STEVEN SEAGAL: LAWMAN (2009)

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FROM AUTHORSHIP TO CONVERSATIONS

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(BUSINESS)

PRODUCTS AS SERVICESUSERS ARE CO-CREATORS(TECHNOLOGY)(ORGANIZATION)

FROM AUTHORSHIP TO CONVERSATIONS

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STANLEY KUBRICK

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CAN'T RESIST.ONE MORE

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ARCHITECTURES DRIVE BEHAVIOR CHANGE

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(BUSINESS)

PRODUCTS AS SERVICESUSERS ARE CO-CREATORS(TECHNOLOGY)(ORGANIZATION)

FROM AUTHORSHIP TO CONVERSATIONS

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BUSINESS(VIABILITY)

TIM BROWN – INNOVATION THROUGH DESIGN THINKING (2009)

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ARCHITECTURES ARE NOT CONCERNED

WITH TECHNOLOGY

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WIKIPEDIA

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THEY TURN PRODUCTS INTO EXPERIENCES

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PRODUCERS

MUSIC

DEVICE

SOCIAL

MEDIA

DEVICE

CONSUMERS

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THEGOODNEIGHBORHOOD.COM

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AS WE BLEND WHAT IS DIGITAL AND WHAT IS

PHYSICAL INTO SOMETHING DIFFERENT

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ACTING ON THE ARCHITECTURE MAKES

UNDERLYING PROCESSES VISIBLE AND ACTIONABLE

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THEY TURN PRODUCTS INTO EXPERIENCES

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BUSINESS

TECHNOLOGY

PEOPLE

(VIABILITY)

(FEASIBILITY)

(DESIRABILITY)

TIM BROWN – INNOVATION THROUGH DESIGN THINKING (2009)

EXPERIENCE(INNOVATION)

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DON'T WORRY ABOUT THE SHADE OF LIPSTICK IT'S

WEARING– D. HILL, DARK MATTER AND TROJAN HORSES (2012)

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ECOSYSTEMS

LIPSTICK

PIG(S)

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RETHINK THE PIG

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THANK YOUPING ME @RESMINI