2. The video train has left the station More than half of all
Internet content is video. Online Video Every month 4 billion hours
of video are viewed on YouTube. Every year more than 350 million
videos are shared on Twitter. Online Engagement
3. But there are barriers
4. +
5. =
6. The POWER of Storytelling Simplified.
7. Tiny is a great place to start A branded Vine video is now
viewed four times more often than a regular branded video Deeply
integrated with social sharing Fun, experimental anything
goes!
8. Vine: 6 seconds
9. Instagram: 15 seconds tops
10. How do you choose?
11. Instagram: And now Hyperlapse! 1x speed (a slower version)
all the way up to 12x speed (super fast). GYRPSCOPE stabilization
magic!
12. Whats the Goal?
13. Lets Do It. First page: 1.What are your goals 2.Who is your
audience
14. MATCHING AUDIENCE BEHAVIOR & YOUR GOALS: CONTEXT &
CONTENT
15. Lets Do It. Still on the first page: 3. Where will your
audience see the video, and how might they act on it?
16. Next Steps Are Message Content Technique Notice the
relationship between message, content and format in the following
examples.
17. POST YOUR FINISHED VIDEO AND TAG IT #NCJhub (Permissions
need to be open on Instagram) SO WE CAN SEE IT!
18. Measurement View, and length of looping views Retweets
& Shares Comments Click thrus on links Look back at original
goals How does this relate to wider goals and metrics? Explore
ratio of investment to results
19. KEEP PRACTICING! Now BREAK, then LUNCH! Second sessions
begin at 1:15 sharp.
