A NEW MOBILE ADVERTISING PLATFORM

ABOUT TONLAKAZAN

• Tonlakazan, the world’s first RingBackTone mobile advertising platform, is a unique and innovative solution for the advertising industry.

• It is a brand new platform where the customers (subscribers) becomes the advertising channel by assigning audio advertisements on incoming calls instead of the standard beep beep tone as an RingBackTone content.

ABOUT TONLAKAZAN

• TONLAKAZAN is unique in the sense that it touches consumers on one side and advertisers on the other – two very different groups in terms of interests, concerns and experience, coming together on one common ground

• Members win free credits & airtimes according to how many times they made people listen to the audio advertisements via Ring back tone.

What is it Really?

• When a person ‘A’ calls person ‘B’, the average 10-15 second period is the highest level of perception for person ‘A’.

• This is why during the 10-15 seconds holding time, it will be more gainful to spend it by listening to the ring-back-tone advertisement until the caller picks up the telephone.

Easy to Use

• It is easy to use and it can be used without downloading content.

• Tonlakazan is independent of handset technology & capability, therefore reaches everyone that says Hello.

• It does not bother customer and does not affects the standard mobile call process or the holding time until pick upping the call.

Win-Win-Win (Customer & Brand & Operators)

• The customer is rewarded in airtime & credits for willingly becoming an advertising medium for the advertising.

• The advertisement takes on a form of recommendation because the consumer chooses with advertising to use as a RingBackTone, therefore choosing which advertisement their social network will listen to.

Advantages For Mobile Operators

• Increasing the loyalty, Decreasing the subscriber churn rate and gainning new subcribers of Mobile Operator.

• Selling a brand new product to corporate clients will create additional retention.

• Community based customer management

• Being a new micro media helps customers earn additional incentives.

• Significant contribution in corporate values in terms of market maker

• High income and the positive effect of the service on ARPU (average revenue per user)

Advantages For Brands

• The advertisement takes on a form of recommendation because the consumer chooses which brand to use as a RingBackTone, therefore choosing which advertisement their social network will listen to.

• Targeted segmentation: vsvsvvssvs

• Profiling quality

• Measurable advertising media : Duration, frequency, impression, demographics, gsm costs... etc

• “Media” with a high frequency reach and viral potential with WOM effect.

Advantages For Brands

• Tonlakazan has a performance-based pricing model, Cost Per Listening (CPL) in which advertisers are charged according to the amount of branded RBT that callers hear.

• The advertiser receives an in-depth report (during and post campaign) as to who (detailed demografic information) has chosen their jingle, how many times it has been heard, by how many unique users, with what frequency.

Advantages For Customer

• The consumer is rewarded in airtime & credits for willingly becoming an advertising media for the brand.

• Customers meet a different and new concept created by technology and idea, gain new incentives.

• It is a service decreasing monthly mobile expenses.

• Tonlakazan users can express themselves dynamically and joyfully.

Customer Experience (How the system works for customers)

• Tonlakazan is a subscription based service which customers can simply subscribe the service with a few easy steps

• In short, the consumer becomes an advertising media, choosing which advertisement they want to air to their social community, and winning airtime & credit as a reward

Customer Experience (How the system works for customers)

• Customers, become a member of Tonlakazan via website, wap site or using SMS

• Customers simply select the branded music of their choice as a RingBack Tone that they want their social community to hear.

• As they receive phone calls from their social community, for every call they receive they win free credit or airtime.

Brand Experience (How the system works for brands)

• Advertisers decide on how many people (subscribers) they would like to reach via Tonlakazan

• Submit an advertising jingle/music that they want to air.

• The advertising jingle is published as RingBackTone content on the web and wap site

• Subscribers choose the jingle & automatically it assigned to the subscribers as a ring back tone.

• These Advertising Tones are listened to the people who call the subscribers.

• Advertising Campaign starts with first listened tone & finishes when specified total number of listening is succeed.

Pricing Model

Budget = (Number of Listening) x (CPL)

• Budget: Amount to be spent for the campaign.

• Number of Listening: Total number of listening during campaign period of advertisement music assigned to subscribers.

• CPL(Cost Per Listening): Listening price of advertisement music for one time.

• "Pay less as much as you make listening" is a pricing model based on performance. It is calculated upon number of reached person and listening number of advertisement music.

Partnered Brands Up Until Today Global Brands

Partnered Brands Up Until Today Local Brands

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