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The Top Ten Nigerian brands on Facebook & Twitter in May 2012, as compiled by Playhouse Communication Ltd.
Citation preview
TOP NIGERIAN BRANDS ON FACEBOOK &
TWITTER (MAY 2012)
Playhouse Thought Piece Page 2 18/06/2012
TABLE OF CONTENTS
1 INTRODUCTION .............................................................................................................................. 3
2 THE TOP TEN ................................................................................................................................... 4
3 TOP BANKS....................................................................................................................................... 5
4 TOP PUBLICATIONS ...................................................................................................................... 6
5 TOP RADIO STATIONS .................................................................................................................. 7
6 TOP NOLLYWOOD ACTOR/ACTRESSES ................................................................................. 8
6.1 ACTRESSES ...................................................................................................................................... 8 6.2 ACTORS ........................................................................................................................................... 9
7 TOP MUSICIANS MALE/FEMALE ............................................................................................ 10
7.1 MUSIC (MALE) ............................................................................................................................... 10 7.2 MUSIC (FEMALE) ............................................................................................................................ 11
8 TOP PUBLIC OFFICE HOLDERS ............................................................................................... 12
9 TOP CONSUMER GOODS ............................................................................................................ 13
Playhouse Thought Piece Page 3 18/06/2012
1 Introduction The Top Ten covers the following ‘product’ categories
Banks
Consumer Goods
Publications
Radio Stations
Consumer brands
Music, Male & Female
Public Office
Nollywood actors & actresses
Measurement:
‘Success’ is based on the number of ‘Likes’ and ‘Followers’ a brand has.
We have looked solely at the official Nigerian page of the brands.
The figures we have here were accurate as of 17th May 2012.
Note:
This is based on our own manual search of Facebook & Twitter pages. If you have any
brands you think we have missed; a category you think we should be considering or if
you simply have any comments you would like to share, please email us at
Playhouse Thought Piece Page 4 18/06/2012
2 The Top Ten
FACEBOOK NO OF LIKES
1 1 ˃ MTN NIGERIA 588,722
2 2 ˃ BEAT FM 371,670
3 3 ˃ VANGUARD NEWSPAPER 273,955
4 4 ˃ COOL FM 230,911
5 5 ˃ GT BANK 206,762
6 6 ˃ DAILY TRUST 171,600
7 7 ˃ ALWAYS 146,934
10 8 ˄ STAR LAGER 101,242
9 9 ˃ MTV BASE NIGERIA 99,794
8 10 ˅ FIRST BANK 81,903
TWITTER NO OF FOLLOWERS
1 1 ˃ MTN NIGERIA 124,722
2 2 ˃ CHANNELS TV 97,147
3 3 ˃ VANGUARD NEWSPAPER 87,084
4 4 ˃ BEAT FM 64,164
5 5 ˃ PUNCH NEWSPAPER 63,718
6 6 ˃ SAHARA REPORTERS 63,394
7 7 ˃ BELLA NAIJA 36,293
8 8 ˃ COOL FM 35,981
9 9 ˃ THISDAY LIVE 33,089
10 10 ˃ GUARDIAN NEWSPAPER 31,784
KEY – position last month Position this month
Playhouse Thought Piece Page 5 18/06/2012
3 Top Banks
FACEBOOK NO OF LIKES
1 1 ˃ GT BANK 206,762
2 2 ˃ FIRST BANK 81,803
3 3 ˃ ACCESS BANK 32,553
6 4 ˄ UBA 25,620
4 5 ˅ WEMA BANK 23,047
5 6 ˅ DIAMOND BANK 14,351
7 N UNITY BANK 2,447
7 8 ˅ FIDELITY BANK 1,990
8 9 ˅ KEYSTONE BANK(PHB) 1,413
9 10 ˅ ZENITH BANK 780
TWITTER NO OF LIKES
1 1 ˃ GT BANK 16,467
2 2 ˃ FIRST BANK 4,170
3 3 ˃ ACCESS BANK 1,693
6 4 ˄ SKYE BANK 1,1440
4 5 ˅ ZENITH BANK 1,433
5 6 ˅ WEMA BANK 1,360
7 7 ˃ UBA 1,272
8 8 ˃ DIAMOND 578
9 N UNION BANK 291
9 10 ˅ FIDELITY 286
KEY – position last month Position this month
Playhouse Thought Piece Page 6 18/06/2012
4 Top Publications
FACEBOOK NO OF LIKES
1 1 ˃ VANGUARD 289,416
2 2 ˃ DAILY TRUST 179,560
3 3 ˃ SAHARA REPORTERS 96,310
4 4 ˃ PUNCH 86,626
5 5 ˃ TRIBUNE 47,644
6 6 ˃ THISDAY LIVE 40,635
7 7 ˃ LEADERSHIP 25,288
8 8 ˃ PM NEWS 20,236
9 9 ˃ DAILY TIMES 8,999
10 10 ˃ THE SUN 3,000
KEY – position last month Position this month
TWITTER NO OF FOLLOWERS
1 N NIGERIA NEWS DESK 149,921
1 2 ˅ VANGUARD 90,194
2 3 ˅ PUNCH 66,680
3 4 ˅ SAHARA REPORTERS 65,630
4 5 ˅ THISDAY LIVE 34,523
5 6 ˅ GUARDIAN 33,126
6 7 ˅ DAILY TRUST 26,959
7 8 ˅ PM NEWS 21,615
8 9 ˅ LEADERSHIP 12,885
9 10 ˅ DAILY TIMES 10,105
Playhouse Thought Piece Page 7 18/06/2012
5 Top Radio Stations
FACEBOOK NO OF LIKES
1 1 ˃ BEAT FM 374,020
2 2 ˃ COOL FM 234,263
3 3 ˃ WAZOBIA FM 101,817
4 4 ˃ SPLASH FM 32,276
5 5 ˃ BRILA FM 28,213
6 6 ˃ RAINBOW FM 13,706
7 7 ˃ CLASSIC FM 10,762
8 8 ˃ RHYTHM 93.7 10,437
9 9 ˃ RADIO CONTINENTAL 9,290
10 10 ˃ NAIJA FM 3,676
TWITTER NO OF FOLLOWERS
1 1 ˃ BEAT FM 66,078
2 2 ˃ COOL FM 37,527
3 3 ˃ RHYTHM 25,759
4 4 ˃ WAZOBIA FM 10,940
5 5 ˃ BRILA FM 9,567
6 6 ˃ SPLASH 6,685
7 7 ˃ CLASSIC FM 3,201
8 8 ˃ NAIJA FM 3,383
9 9 ˃ RAINBOW FM 2,350
10 10 ˃ RADIO CONTINENTAL 442
KEY – position last month Position this month
Playhouse Thought Piece Page 8 18/06/2012
6 Top Nollywood Actor/Actresses
6.1 Actresses
FACEBOOK NO OF LIKES
1 1 ˃ OMOTOLA JOLADE 679,919
2 2 ˃ STEPHANIE OKEREKE 451,345
3 3 ˃ TONTO DIKE 263,8892
4 4 ˃ INI EDO 233,317
5 5 ˃ FUNKE JENIFA AKINDELE 129,026
6 6 ˃ MERCY JOHNSON 107,926
7 7 ˃ CHIKA IKE 99,136
8 8 ˃ OGE OKOYE 96,622
9 9 ˃ KATE HENSHAW 33,404
10 10 ˃ GENEVIEVE NNAJI 27,415
TWITTER NO OF FOLLOWERS
1 1 ˃ GENEVIEVE NNAJI 139,426392
2 2 ˃ OMOTOLA JOLADE 62,698
3 3 ˃ FUNKE AKINDELE 60,817
4 4 ˃ RITA DOMINIC 56,664
5 5 ˃ UCHE JOMBO 43,337
6 6 ˃ INI EDO 33,893
7 7 ˃ MERCY JOHNSON 31,626
8 8 ˃ STEPHANIE OKEREKE 17,649
9 9 ˃ CHIOMA CHUKWUKA 14,437
10 10 ˃ CHIKA IKE 14,089
KEY – position last month Position this month
Playhouse Thought Piece Page 9 18/06/2012
6.2 Actors
FACEBOOK NO OF FRIENDS
1 1 ˃ FEMI BRANCH 4,998
2 2 ˃ YEMI BLAQ 4,990
3 3 ˃ JETA AMATA 4,938
4 4 ˃ LANCELOT IMASUEN 4,921
5 5 ˃ RAMSEY NOAH 4,817
6 6 ˃ TONY UMEZ 4,818
7 7 ˃ JIM IYKE 4,810
8 8 ˃ SAINT OBI 4,737
9 9 ˃ CHIDI MOKEME 4,680
10 10 ˃ NKEM OWOH 4,617
TWITTER NO OF FOLLOWERS
1 1 ˃ CHIDI MOKEME 20,492
2 2 ˃ JIM IYKE 13,478
3 3 ˃ NKEM OWOH 13,101
4 4 ˃ RMD 10,684
5 5 ˃ RAMSEY NOAH 2,547
6 6 ˃ YEMI BLAQ 2,319
7 7 ˃ FEMI BRANCH 910
8 8 ˃ JETA AMATA 641
9 9 ˃ FRED AMATA 197
10 10 ˃ SAINT OBI 101
KEY – position last month Position this month
Playhouse Thought Piece Page 10 18/06/2012
7 Top Musicians Male/Female
7.1 Music (male)
MUSIC MALES NO OF LIKES
1 1 ˃ D BANJ 503,301
2 2 ˃ M.I. 432,117
3 3 ˃ DON JAZZY 432,088
4 4 ˃ TERRY G 351,234
5 5 ˃ DAREY ART ALADE 295,722
7 6 ˄ WIZKID 293,837
6 7 ˅ BANKY W 290,291
8 8 ˃ WANDE COAL 289,711
10 9 ˄ ICE PRINCE 279,858
9 10 ˅ NAETO C 270,894
MUSIC MALES NO OF FOLLOWERS
1 1 ˃ DON JAZZY 274,106
2 2 ˃ WIZKID 257,803 3 3 ˃ D BANJ 233,207
4 4 ˃ BANKY W 198,798 5 5 ˃ MI 158,871 6 6 ˃ ELDEE 129,880
8 7 ˄ PETER P SQUARE 124,577
7 8 ˅ NAETO C 121,786
9 9 ˃ WAN DE COAL 109,612 10 10 ˃ DAREY ART ALADE 85,527
KEY position last month Position this month
Playhouse Thought Piece Page 11 18/06/2012
7.2 Music (female)
MUSIC FEMALES NO OF FRIENDS
1 1 ˃ NNEKA 204,655
2 2 ˃ ASA 36,586
3 3 ˃ GOLDIE 19,942
4 4 ˃ OMAWUNMI 18,865
5 5 ˃ WAJE 13,548
6 6 ˃ TIWA SAVAGE 12,343
7 7 ˃ SASHA P 5,271
8 8 ˃ FRAGRANCE 4,597
9 9 ˃ BOUQUI 4,449
10 10 ˃ MOCHEDDAH 3,653
MUSIC FEMALES NO OF FOLLOWERS
1 1 ˃ TIWA SAVAGE 120,223
2 2 ˃ MOCHEDDAH 62,368
3 3 ˃ OMAWUMI 52,062 4 4 ˃ ASA 41,341
5 5 ˃ WAJE 36,967
7 6 ˄ MUNA ABII 29,398
6 7 ˅ SASHA P 28,093
8 8 ˃ EVA ALORDIAH 23,354
9 9 ˃ NNEKA 16,943 10 10 ˃ GOLDIE 16,806
KEY – position last month Position this month
Playhouse Thought Piece Page 12 18/06/2012
8 Top Public office holders
FACEBOOK NO OF LIKES
1 1 ˃ GOODLUCK JONATHAN 715,729 2 2 ˃ NUHU RIBADU 192,596 3 3 ˃ PAT UTOMI 171,817 4 4 ˃ BABATUNDE FASHOLA 170,083
5 5 ˃ NASIR EL RUFAI 116,400 6 6 ˃ BIKOLA SARAKI 37,892
7 7 ˃ DONALD DUKE 15,688
8 8 ˃ EMMANUEL UDUAGHAN 15,518 9 9 ˃ OKONJO IWEALA 13,330
10 10 ˃ DIMEJI BANKOLE 9,346
TWITTER NO OF FOLLOWERS
1 1 ˃ NASIR EL RUFAI 77,856
2 2 ˃ BABATUNDE FASHOLA 60,538 3 3 ˃ DELE MOMODU 39,332
4 4 ˃ GOODLUCK JONATHAN 34,658
5 5 ˃ NUHU RIBADU 24,977
6 6 ˃ PAT UTOMI 15,393
7 7 ˃ BUKOLA SARAKI 11,250 8 8 ˃ BOLAJI ABDULLAHI 5,487
9 9 ˃ SEGUN MIMIKO 1,930
10 10 ˃ LIYEL IMOKE 1,448
KEY – position last month Position this month
Playhouse Thought Piece Page 13 18/06/2012
9 Top Consumer Goods
FACEBOOK NO OF LIKES
1 1 ˃ MTN NIGERIA 588,722
7 2 ˄ ALWAYS 146,934
3 N SPRITE NIGERIA 101,708
10 4 ˄ STAR LAGER 101,242
5 N NOKIA NIGERIA 81,589
6 N SAMSUNG 73,009
7 N TAJ HAIR 69,524
8 N ETISALAT 65,885
9 N GUINNESS VIP 63,392
10 N SONY MOBILE 59,986
TWITTER NO OF FOLLOWERS
1 1 ˃ MTN NIGERIA 124,722
2 N ETISALAT NIGERIA 22,501
3 N GLOBACOM 8,005
4 N AIRTEL NIGERIA 3,520 5 N DSTV NIGERIA 3,653
6 N HENNESSY NIGERIA 1,551
7 N SAMSUNG NIGERIA 1,360
8 N GUINNESS VIP 168
9 N INDOMIE 130
10 N ALWAYS 19
KEY – position last month Position this month