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2013 PartnerDirect Marketing & Training Mary Catherine Wilson Director of Channel Marketing & Programs, North America Michele Chasse Director of Channel Training & Enablement, Global

Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

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Are you utilizing all the training and tools that Dell PartnerDirect has provided to help you find opportunities, win against the competition, and build your business? In this session, you will learn about key resources that Dell has created to help you grow and thrive. (Available to channel partners, OEM channel partners, global system integrator and distributors. Learn more: http://del.ly/Cjd8Da

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Page 1: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

PartnerDirectMarketing & Training

Mary Catherine WilsonDirector of Channel Marketing & Programs, North America

Michele ChasseDirector of Channel Training & Enablement,Global

Page 2: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

Top resources you may not know about...

But Should!!

Page 3: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

PartnerDirect competency structureThree partner levels with multiple competencies to choose from

Page 4: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

PartnerDirect Rewards Center (PDRC)Motivate and incent with compelling rewards

Quarterly cash

Microsoft Office Bonus

(Preferred and Premier company level)

Quarterly Cash

12 on 12 Bonus

(company level)

PointsPartner AdvantEdge

(Preferred and Premier reps only)

Page 5: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

PartnerDirect training & enablement

Partner AdvantEdge tied to training

Points based incentive program that rewards training, enablement and selling activity

Partner AdvantEdge for

successfully completing specific courses

Earn points

+ 150 courses

+ 163K completed

pre and post sales courses. Online, On demand most at no charge

Number of courses completed through Q3 FY14 alone!

Sales Rep

WHAT TO DO [email protected]

Page 6: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Dell Greenfield 2.0 programRewarding partners for acquiring new business

WHAT TO DO NEXT?Contact your sales team or [email protected]

.

Up to 15% additional discount

Up to 8% additional discount

Up to 15% additional discount

3% incremental discount

Dell Compellent, EqualLogic, and PowerVault™ if you hold Storage Competency

Dell 12th generation PowerEdge™ servers, including VRTX, if you hold Server Competency

Dell Networking for partners with Networking & Security Competency

Dell Precision, Latitude, OptiPlex, & XPS

Eligible products are Storage, Server, Networking, and Client(Preferred and Premier Partner program)

Page 7: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Enterprise demand generationGenerating awareness through solutions and line of business selling

WHAT TO DO NEXT?www.Dell.com/Partner >

Demand Generation Center

What we offer

• Premier and Preferred Partner work with Field Marketing to create go-to-market demand generation• Turnkey demand generation assets

available • Receive up to 50% MDF support• Qtrly marketing plants to focus on

demand awareness

Page 8: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Partner Learning OpportunitiesInstructor led learning delivered F2F, Virtual Labs, Practice Ops

Leverage Dell Experts

Partner Sales Excellence Series focus on Selling Skills

Presales and Technical training featuring

Offered for Storage, Servers, Networking & Active Infrastructure

Get course credit;Most ILT courses have exams that are aligned with a Partner Competency path

Hands on labs of Dell SolutionsEnablement resources Demos.dell.com

Make the most of field marketing opportunities by increasing your sales/product knowledge

Partners

Page 9: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Partner rebate programsRebates for our Preferred and Premier Partners

Solution Incentive

Additional incentives for combining multiple eligible product lines of business into an end user solution.

We know you work hard to drive growth in your business, which is why we are also offering product and solution incentive rebates to reward growth

Product Incentive2% Server, Networking and Systems Management

2% Storage

4% Security

6% Storage

4% Storage

Rebate - Dell PartnerDirect competency area

WHAT TO DO NEXT?www.Dell.com/Partner > Premier Partner rebate

program found

Page 10: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Channel communication resourcesDon’t miss out on PartnerDirect info – stay in touch

What to do next?Stay in touch:

log onto Dell Partner Portal and access your profile to sign up

Dell Channel Insider• PartnerDirect news delivered every Monday. • PartnerDirect portal - www.dell/partner • Dell Quarterly PartnerDirect Town Hall webcast

Page 11: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Training Communication ResourcesDon’t miss out on PartnerDirect info – stay in touch

Quarterly Training Newsletter• Partner Training news every quarter. • Latest news on new course titles and refreshed

courses • The online, one-stop shop for partners.

www.dell/partnerQuarterly Training Newsletter• Students receive announcements for new and

changed courses

Page 12: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Marketing campaign toolsCreate awareness on Dell solutions & products

Dell Preferred and Premier Partners only

Campaign Builder• Pre-created and co-brandable marketing assets. Image Bank • All you need to create marketing campaigns from

Dell products to daily lifestyle pictures. Logo and branding• Guidelines are available for download.

What to do next?Visit the PartnerDirect portal

to access these great marketing tools*.

Page 13: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Building my visibility with DellRaise your credibility– a simple way to generate leads

What to do next?Long onto

www.Dell.com/Partner

to learn more

Find a Partner - Dell Preferred and Premier Partners only• Locator tool that helps customers find Dell

partners

PartnerDirect Online Publisher • Embed Dell products on your website

Page 14: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Raise credibility & revenue - start with training

Global Access

1 Learning Management System

$0 Most courses offered at no charge

Training CommunityDell Tech Center,

Training Newsletter, Events

Incentives

Top 25 partners by training investment

grew

33% their Dell revenues

150 CourseseLearning, Instructor Led, Virtual

learning, Sales, Presales & Technical

9 CompetenciesServer, Storage, Security, Networking, Desktop

Virtualization Solutions, Cloud Services & Solutions, Data Protection, Systems

Management, Information Management

Page 15: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Sales tools you can use31% of Dell’s WW sales go through the channelSolution Configurator• Configure complex enterprise solutionsDPACK – Dell Performance Analysis Collector Kit• Premier/Preferred Partners + training

mandatory• Guide your customers through IT decisions Differentiate with Whiteboards• Help your teams have strategic sales and

technical conversations in a new a highly effective format

And more• Mobile Aps (training, deal registration, alerts,

etc.)• Smart Selection Inventory Tools

Page 16: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

And now…Let’s Play Who wants to be a Dell-ionaire!!

Master of CeremoniesCaryl SullivanGCC Training and

EnablementFabulous, exotic prizesTesting your Dell knowledge

Page 17: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Let’s get started

Engage with Dell PartnerDirect subject matter experts at the Solution Showcase

Schedule a post-event whiteboard session to address your specific requirements. Contact your account team for details

Gain hands on experience, see demonstrations at the Solution Showcase

Schedule a visit to a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo

Go to http://partnerdirect.dell.com

Page 18: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013

Q&A

Page 19: Top 10 Partner Training and Tools To Help You Grow Your Business with Dell

2013