Top 5 prerequisites for a successful Enterprise CRM

solutionBy SPEC INDIA

CRM (Customer Relationship Management) encompasses a chain of succeeding revolutions.

In the early 2000s, there was a demand of CRM technology and organizations were ready to implement it because of its innovative and business oriented features.

It was meant to satisfy the sales, marketing and customer support requirements of organizations. As and when time passed by, CRM went on to become more comprehensive and started fusing well with the latest IT technologies.

CRM – An IT Revolution

That is where Enterprise CRM solutions and that too, mobility driven, came in and are ruling the world today.

Few of the many benefits that are eye striking are ◦ Quick business process execution ◦ Real time information◦ Customer satisfaction ◦ Stupendous flow of information throughout the

hierarchy, starting from the sales force teams to the central management

CRM – An IT Revolution

Key Factors to Ensure Successful CRM Implementation

One of the most important aspects for a successful implementation is the detailed understanding of the business itself and exactly in which manner does the business intend to interact and satisfy the customers.

CRM does not limit itself to an IT solution or simply software, it encompasses an entire business strategy that uses IT and business practices as the drivers to drive the entire CRM front and thereby gain total customer satisfaction and healthy client relationships.

1. Thorough understanding of the business

It is very much essential that for such a massive implementation, there should be proper planning and execution of activities very much based on the plan.

A determined process indicating timelines for jobs like work scheduling, identifying critical success factors, risk mitigation and many more.

Matters like scope escalation and deviation need to be catered to as and when they arise in such a way that they do not become the reason for the entire project to suffer.

2. Creating and following a proper plan

If your requirements and further phases are well defined and accurate, implementation is bound to be easy and simplistic.

It becomes very essential right in the start, to have a team of people who know what they want and what is good for the organization.

Compromising on the team and letting in every Tom, Dick and Harry is not going to benefit the project later.

In short, to achieve the CRM objective, the right people have to be a part right from start.

3. Correct team structure

In order to have a booming run through, the lesser disturbance in the current business flow, the greater are the chances of a smooth flow.

If the implementation is planned in such a way that it is done in phases, gaining success in shorter spans and not touching their business flows on the whole, it surely will show good results.

4. Implementation with minimal disturbance

When we talk of the total cost of ownership, it is imperative to have worked out a finance model which in realistic terms, has covered all aspects of implementation and their respective costs.

Budgeting the same and putting the approximate costing in relevant phases is equally important so as to avoid any type of financial deviation and thereby a disruption in implementation.

5. Precise forecasting on Total Cost of Ownership

This CRM / SFA solution encompasses the enterprise workflow for a diversity of audiences like sales teams, service and maintenance teams, dealers and distribution channels

Inclusive of dealers, it also possesses 3rd party legacy system integration

Aims to change the company’s ROI equation and achieve voluminous savings in administration of the sales teams

Majorly contributive in enabling companies achieve ROI in just 4 months, for which proven statistics are available

SPEC INDIA’s Renaissance – eCRM solution

The Power of 1. Diverse. Scalable.

To know more about Renaissance: Enterprise CRM

SolutionVisit the link below and schedule a

FREE DEMOwww.ecrmsolutions.co