Upload
programmableweb
View
252
Download
0
Embed Size (px)
DESCRIPTION
APIcon 2014 Adam DuVander, Developer Relations Director, Orchestrate
Citation preview
6!5!OR
Adam DuVander
API adoption strategies
@adamd
Your Typical Developer
junior
Chris Jason, ESPN
ESPN SportsZone Launched April 1, 1995
SO… YOU HAVE
AN API
NOW YOU:
Hackathon!
Hacker News!
AdWords?
ArmchairBuilder.com
Why do you need developers?
Sales
Business Development
Marketing
THEY MIGHT KNOW
Community
Open Source
THEY NEED CHAMPIONS
Sales Business Development
Marketing
THE SIX
Community Open Source
Jens Tärning, Mister Pixel, Aziz, Wilson Joseph and Björn Andersson
THE SIXTH
100%*
CREATE A SERVICE
THAT IS
POPULAR
Flickr user skipjack2000
THE FIRST
BIZ DEV
Jens Tärning
“PARTNER FIRST
not ecosystem first”
Customers in common
“We find that if our customers use any single integration, they are three times as likely to convert to paid.”
Scouting developers
Alessandro Suraci
“If developers haven’t launched an app yet, the chance they’ll launch and move the needle for Retailigence is slim.”
THE SECOND
SALES
Pay as You Go Pay for what you use Grows as you grow Seems fair
Tiered Traditional SaaS model Predictable Allows volume discounts
Tiered with Trial Get started for free Upgrade when you grow Devs like freemium
Most!popular!!
THE THIRD
MARKETING
SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah
HOW TO Divide by Zero
SHARE KNOWLEDGE not features
Lemon Liu
Why We Open Sourced Our Documentation
How to Convince Your Company to Go with Golang
Tutorials
Sample Apps
Client Libraries
ALSO “DOCUMENTATION”
THE FOURTH
COMMUNITY
Wilson Joseph and SimpleScott
Y Hacker News
ONLINE
OFFLINE
THE FIFTH
OPEN SOURCE
Contribute to what you use
“Library support is a weakness. I prefer to turn it into a strength by open sourcing libraries that we have to develop in Go.”
Open Source Your Product
Integrate Your Product With Open Source*
Plugins Add-ons
*FOR COMMUNITY GOOD
Open Source All You Can
Libraries Documentation
Maybe Your Secret Sauce
API