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6 5 OR Adam DuVander API adoption strategies @adamd

Top 5 Ways To Increase API Adoption

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APIcon 2014 Adam DuVander, Developer Relations Director, Orchestrate

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Page 1: Top 5 Ways To Increase API Adoption

6!5!OR

Adam DuVander

API adoption strategies

@adamd

Page 2: Top 5 Ways To Increase API Adoption

Your Typical Developer

junior

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Chris Jason, ESPN

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ESPN SportsZone Launched April 1, 1995

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SO… YOU HAVE

AN API

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NOW YOU:

Hackathon!

Hacker News!

AdWords?

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ArmchairBuilder.com

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Why do you need developers?

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Sales

Business Development

Marketing

THEY MIGHT KNOW

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Community

Open Source

THEY NEED CHAMPIONS

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Sales Business Development

Marketing

THE SIX

Community Open Source

Jens Tärning, Mister Pixel, Aziz, Wilson Joseph and Björn Andersson

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THE SIXTH

100%*

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CREATE A SERVICE

THAT IS

POPULAR

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Flickr user skipjack2000

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THE FIRST

BIZ DEV

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Jens Tärning

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“PARTNER FIRST

not ecosystem first”

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Customers in common

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“We find that if our customers use any single integration, they are three times as likely to convert to paid.”

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Scouting developers

Alessandro Suraci

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“If developers haven’t launched an app yet, the chance they’ll launch and move the needle for Retailigence is slim.”

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THE SECOND

SALES

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Pay as You Go Pay for what you use Grows as you grow Seems fair

Tiered Traditional SaaS model Predictable Allows volume discounts

Tiered with Trial Get started for free Upgrade when you grow Devs like freemium

Most!popular!!

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THE THIRD

MARKETING

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SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah

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HOW TO Divide by Zero

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SHARE KNOWLEDGE not features

Lemon Liu

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Why We Open Sourced Our Documentation

How to Convince Your Company to Go with Golang

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Tutorials

Sample Apps

Client Libraries

ALSO “DOCUMENTATION”

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THE FOURTH

COMMUNITY

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Wilson Joseph and SimpleScott

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Y Hacker News

ONLINE

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OFFLINE

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THE FIFTH

OPEN SOURCE

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Contribute to what you use

“Library support is a weakness. I prefer to turn it into a strength by open sourcing libraries that we have to develop in Go.”

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Open Source Your Product

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Integrate Your Product With Open Source*

Plugins Add-ons

*FOR COMMUNITY GOOD

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Open Source All You Can

Libraries Documentation

Maybe Your Secret Sauce

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API