8 Takeawaystop f r o m D r e a m f o r c e 2 0 1 3

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1The Mobile Revolution Mobile was the overriding theme this year, underscored by the announcement of Salesforce1, the true mobile-first enterprise platform that puts the power of data and insight everywhere users are.

The Internet of Customers Although a huge focus in past years has been sales automation, social selling and metrics, customer experience is making a comeback as a critical piece of revenue growth and competitive differentiation. The “Internet of Customers” theme at this year’s event echoed this trend by showing how these connections drive deeper Customer Relationships in CRM.

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5There’s an App for That The power of the Salesforce AppExchange as a tech platform marketplace has fueled an already highly engaged and savvy user community, and some of the most exciting solutions are those that address adoption issues and enable customers and partners to build their own custom apps….Check out Grid for Salesforce, a native, Excel-inspired app that is being customized to automate everything from territory management and outbound activity processes to revenue forecasting and claims/case management.

Collaboration 2.0: Salesforce Communities In 2013, Salesforce focused on empowering the “Customer Company” and that message was reinforced with the focus on Salesforce Communities, the ultimate collaborative, social tool that brings companies closer to their customers, employees and partners than ever before.

Partners Key to Customer Success The Salesforce partner ecosystem has been a critical piece of customer success and experts are being empowered by the growing community to share innovation and proven best practices. Check out the Dreamforce Customer Cam featuring attendees discussing the value of working with alliance partners and external experts.

The Salesforce Fan Club The Salesforce User Community continues to set the example for engaging, empowering and building a global team of advocates across customers. Check out “The Power of Community and Customer Advocacy” video featuring Salesforce MVPs and evangelists discussing the value of shared experience and widespread Salesforce innovation.

Developers Rule With the highly open and flexible Force.com platform, Salesforce continues to inspire and encourage the developer community to build next-generation mobile and social apps. With a live $1M hackathon contest in 2013, developers and non-developers were able to show off their skills and proved just how intuitive the platform is…

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Watch the Customer Cam Video featuring attendees sharing their Dreamforce experiences and register to qualify for a complimentary Salesforce health check for help planning your 2014 CRM roadmap!

Small Business is Big Business Salesforce unveiled a unique SMB Experience targeted at the small and medium business segment with sessions, stories and solutions specifically targeting at growth and evolution: - Check out video from the featured session, “Grow Baby Grow: Using Salesforce to Fuel Small Business Growth”