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Top Ten Things Top Ten Things Public Relations 2330 Lauren Hinkley

Top Ten Things Lauren

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Page 1: Top Ten Things Lauren

Top Ten ThingsTop Ten Things

Public Relations 2330Lauren Hinkley

Page 2: Top Ten Things Lauren

TwitterTwitter

I’ve learned that I’ve learned that Twitter is an excellent Twitter is an excellent resource, especially resource, especially in the PR world. in the PR world.

It connects you It connects you instantly with the instantly with the people you want to people you want to follow and hear from.follow and hear from.

Page 3: Top Ten Things Lauren

BloggingBlogging

Blogging has Blogging has definitely opened my definitely opened my eyes to what other PR eyes to what other PR practitioners are practitioners are doing.doing.It is also a good It is also a good resource and tool to resource and tool to help stay current on help stay current on new media as well as new media as well as get your name out get your name out there.there.

Page 4: Top Ten Things Lauren

News ReleasesNews Releases

I’ve learned about the I’ve learned about the anatomy of a news anatomy of a news release and the steps release and the steps on how to write them.on how to write them.

I’ve also learned how, I’ve also learned how, from various PR from various PR professionals’ blogs, professionals’ blogs, to approach writing to approach writing news and press news and press releases. releases.

Page 5: Top Ten Things Lauren

Crisis ManagementCrisis Management

I’ve learned the I’ve learned the necessary steps on necessary steps on how to communicate how to communicate during a crisis.during a crisis.

Also, the Also, the effectiveness of effectiveness of having a plan before having a plan before a crisis happens. a crisis happens.

Page 6: Top Ten Things Lauren

ResearchResearch

PR professionals do PR professionals do research to gather research to gather information to information to analyze it before analyze it before they can map out they can map out strategies for strategies for effective effective communication communication programs. programs.

Page 7: Top Ten Things Lauren

TechnologyTechnology

It’s changing. Fast.It’s changing. Fast.

As a PR professional As a PR professional you have to stay you have to stay current on the latest current on the latest and greatest of social and greatest of social media sites and what media sites and what your customers are your customers are saying. As well as saying. As well as what your competitors what your competitors are doing. are doing.

Page 8: Top Ten Things Lauren

PodcastsPodcasts

It’s important to listen It’s important to listen to podcasts as much to podcasts as much as possible to hear as possible to hear what others are what others are saying about the saying about the media and how it is media and how it is developing.developing.

Page 9: Top Ten Things Lauren

AP styleAP style

Writing is extremely Writing is extremely important in this field.important in this field.

It’s of great value to It’s of great value to go ahead and get well go ahead and get well acquainted with AP acquainted with AP style writing. style writing.

Page 10: Top Ten Things Lauren

InternshipsInternships

These are vital if you These are vital if you want to get a job want to get a job straight out of college.straight out of college.

The more The more experience…the experience…the better.better.

Page 11: Top Ten Things Lauren

PR ProcessPR Process

PR is a series of PR is a series of actions, changes, or actions, changes, or functions that bring functions that bring about a result. about a result.

One way to describe One way to describe that process is that process is R.A.C.E. R.A.C.E.

Action

Evaluation

Research

Communication