FROM VR TO SNAPCHAT, HERE ARE THE TRENDS FROM SXSW 2016

Top Three Trends at SXSW 2016

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Trend 1: Live Streaming• Reasons to use according to

Mashable:• Audience/community

engagement• Video is the next wave of content

marketing• Push notifications on mobile• Targeting/built in audience on FB

• Use cases:• BMW: Launching M2• GE: “Drone Week” series

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• Recommendations:• The viewer is what drives the

content with live streams. Embrace the spontaneity

• BMW: Know your platform. Prepare as much as possible. Do run-throughs

• GE: Hard to comment with people who are commenting. Make two accounts.

• Mashable: Topics people are interested and engaged in.

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Trend 2: Virtual Reality• Will it go mainstream?

• Second screen experience

• “Spherical storytelling”

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Trend 3: Snapchat

• Snapchat is a way to target Generation Z

• They have two things in common: Mobile and Video

• Shows a different side of the company. More playful and fun.

• 1:1 conversation with your audience

• Snapchat discover is growing

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Thank You!