Towards Talkin’Piazza: Engaging Citizens through Playful Interaction with Urban Objects

Irene Celino, Gloria Re Calegari and Andrea Fiano

CEFRIEL – Milano, Italy

Citizen Engagement

Co-creation

Social Innovation

Location-based Crowdsourcing

Gamified Participation

Motivation and Incentive Design

Image from: http://www.businessofgovernment.org/

Citizen Engagement Model

From pure enjoyment to full participationpure fun co-creationnavigation crowdsourcing

Shadowing Lummoblocks Whaiwhai Mapillary FlashPoll

Citizen Engagement Model

From digitalization to social campaignsdigital life awarenessstorytelling

JCDecaux Intelligent Street Furniture

TOTeMPlaya Agua Dulce Melanoma Institute campaign

ad hoc installs

Citizen Engagement Model

From urban objects to new instalments

Hello Lamppost

Meet the ChairBondi Beach bus shelter

Social Swipe

existing objects smart/extended objects

Piazza and Talkin’PiazzaPiazza is a Digital Living Lab platformfor (medium) cities allowing city authorities and service providers to design and test with citizen new urban infrastructure or services before entering the planning or implementation phase

http://www.piazza.eu/

Talkin’Piazza is a mobile Web application for Citizen Engagement

- to motivate people to “talk” to their city while moving in the urban space

- to encourage citizen to actively participate to the Piazza Living Lab

Citizens

Business City

OnlineMobileWeb

OfflineLiving Lab

Talkin’Piazza conceptMetaphor:

Physical urban objects act as the city entry points to start a conversation with

Different objects represent different stakeholders

Bi-directional interaction:

Objects raise urban issues to citizens, asking for local memories or suggestions, opinions and ideas (Talk in Piazza)

Citizens get information from objects (Talking Piazza)

Design:

Application to let citizens have conversations with urban objects

Methods and features from gamification and playful design with fun incentives

Talkin’Piazza user experience

Interactive prototype at https://invis.io/H27WZ8BBJ

home and social login near-by objects to talk to conversation with object profile & “friend” objects gamification

ad hoc installsexisting objects smart/extended objects

digital life awarenessstorytelling

pure fun co-creationnavigation crowdsourcing

Talkin’Piazza design and development

PostgreSQL+ PostGIS

Spring applicationon Tomcat

RESTfulAPI

HTML5 + AngularJSgeo-located app(mobile first design

with Ionic framework)

on Apache

Thanks!Any question?

Towards Talkin’Piazza:Engaging Citizens through Playful Interactionwith Urban Objects

Irene Celino, Gloria Re Calegari and Andrea Fiano

CEFRIEL – Milano, Italy

http://www.cefriel.com