Embed Size (px)
Citation preview
The Conducttr Conference 2014
#cdttr2014
Liz Evans
Transmedia Broadcast: Engagement across Platforms
Transmedia Broadcast: Engagement across Platforms
Dr Liz Evans, University of Nottingham
Conducttr Conference, 17 October 2014
Phase One – Transmedia
Storytelling Experimental
Brought gaming & social
elements to TV space
Linear & adjunct
Transmedia TV
Phase One – Transmedia
Storytelling
Phase Two - Transmedia
distribution Catch up services & Archives
Supplement & Alternative to
TV set
Proliferation of Screens
Transmedia TV
Phase One – Transmedia
Storytelling
Phase Two - Transmedia
distribution
Phase Three - Companion
Apps
Proliferation of Screens
Emphasis on Broadcast
Moment
Layering of Behaviour
Transmedia TV
The X Factor App (2013)
Viewing
Sharing
Interacting
Performing
Choosing who to vote for
Getting upset/pleased
when someone leaves Consuming
Paying attention
Spending time
Viewing
Sharing
Interacting
Performing
Choosing who to vote for
Getting upset/pleased
when someone leaves Consuming
Paying attention
Spending time
Type
Viewing
Sharing
Interacting
Performing
Choosing who to vote for
Getting upset/pleased
when someone leaves Consuming
Paying attention
Spending time
Type Form
Viewing
Sharing
Interacting
Performing
Choosing who to vote for
Getting upset/pleased
when someone leaves Consuming
Paying attention
Spending time
Type Form Value
Thank You
Dr Liz Evans, University of Nottingham
@lillibut81
Conducttr Conference, 17 October 2014
