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All About Me: My Postcard Trish Budd’s Personal Brand

Trish Personal Brand

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Page 1: Trish Personal Brand

All About Me: My Postcard

Trish Budd’s Personal Brand

Page 2: Trish Personal Brand

GOAL

• My goal is actually my biggest obstacle. I want to establish myself and put myself out into the social media world. By doing this and creating a personal brand, I’m allowing others to see what I have to offer to the PR industry.

• I want to create a brand that incorporates my personal interests and values as well as my skills that will aide in my career development.

Page 3: Trish Personal Brand

ABOUT MY BRAND

• I want to combine my passion for adventure and travelling with my interest in Public Relations. I want to integrate my sense of adventure into how I approach my career in PR. I want to explore many different avenues before I get settled in one area.

• I want to dive into the PR world with an open mind, full of optimism and confidence and ready for anything!

Page 4: Trish Personal Brand

Measurable Objectives

• Awareness: Research and learn about other social media applications to potentially utilize to further develop my brand.

• Behavioural: Increase number of social media contacts and applications by 50% by the end of the semester.

• Attitudinal: Position myself as an aspiring PR practitioner who is confident and open minded.

Page 5: Trish Personal Brand

Last Five Facebook Updates: KEY WORDS

Page 6: Trish Personal Brand

PERSONAL SWOT

• Strengths: My ambition. I work really hard at everything and always give 100%

• Weaknesses: Risk Taking. I take risks in my everyday life but I need to use my brand to think outside the box and get creative in both my educational and professional worlds.

• Opportunities: Being a Humber PR student allows me to network and connect with others who share my interests.

• Threats: Waiting too long to make stuff happen and having it taken away before I get the chance

Page 7: Trish Personal Brand

CRITICAL PATHAreas to improve November

2009December 2009

January 2010 February 2010

Twitter Increase number of re-tweets by 10%

Make a twitter for my blog

100 Followers! Re-evaluation process

Professional Organizations

Join IABC and CPRS

Attend Events and begin networking

Join Protégé program and make connections

Re-evaluation process

Blog Establish an overall blog theme

Increase number of comments by commenting on other blogs and increasing number of links

Add 2 posts a week

Re-evaluation process

Page 8: Trish Personal Brand

Strategies

• To increase my online presence through applications including Twitter, Facebook and Ning to connect with like-minded people who reflect my brand

• Build and establish relationships with industry professionals through social media and in person at networking events

Page 9: Trish Personal Brand

TACTICS

• Measure followers/following on Twitter every week and add a new person/organization every week.

• Attend both IABC and CPRS student networking events

• Volunteer at any opportunity that reflects my brand

• Re- do my blog to align it with my personal brand

Page 10: Trish Personal Brand

Channels

• Facebook: connects with friends from all areas of my life.

• Twitter: use twitter to connect with industry professionals and build my brand

• Ning: connects me with my classmates, professors and mentors

• Blogger/Blogspot: the URL for my blog• Youtube: uploaded social media application

assignment• Slide Share: a useful tool for sharing presentations

Page 11: Trish Personal Brand

THE END